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For Companies At a Glance
- Tasks: Lead e-commerce strategies, optimize online shopping, and drive customer engagement.
- Company: Join a top player in the Wellness sector focused on digital excellence.
- Benefits: Enjoy competitive pay, flexible remote work, and wellness perks.
- Why this job: Be part of an innovative team making a real impact in e-commerce.
- Qualifications: Bachelor's degree and 3+ years in digital marketing and e-commerce required.
- Other info: Ideal for results-driven individuals passionate about online retail success.
The predicted salary is between 43200 - 72000 £ per year.
About the Company:
Our client is a leading organisation in the Wellness sector, dedicated to delivering exceptional digital experiences and online retail success. They are seeking an experienced Digital E-Commerce Marketing Manager to drive our online presence and sales growth.
Job Summary:
The Digital E-Commerce Marketing Manager will be responsible for developing and executing e-commerce marketing strategies, optimising the online shopping experience, and driving customer acquisition and retention. This role requires a blend of analytical thinking, creative marketing, and technical e-commerce expertise.
Key Responsibilities:
E-Commerce Management
- Oversee and optimise the company’s e-commerce website (e.g., Shopify, WooCommerce, Magento) to enhance user experience and maximise conversions.
- Manage product listings, pricing, and promotions to increase sales and profitability.
- Monitor and improve website performance, ensuring mobile optimisation and a seamless checkout experience.
Digital Marketing Strategy
- Develop and execute data-driven digital marketing campaigns, including SEO, PPC, email marketing, and social media advertising.
- Create and manage paid advertising campaigns on Google Ads, Facebook Ads, and other platforms.
- Implement and refine SEO strategies to improve search engine rankings and organic traffic.
Customer Acquisition & Retention
- Develop and implement strategies to attract new customers and retain existing ones through targeted marketing campaigns.
- Utilise email marketing, loyalty programmes, and personalised content to increase customer engagement and lifetime value.
- Analyse customer behaviour and feedback to improve the overall shopping experience.
Analytics & Performance Tracking
- Monitor and analyse website traffic, conversion rates, and digital marketing performance using tools like Google Analytics.
- Generate insights and recommendations based on data analysis to refine marketing strategies.
- Track ROI on marketing efforts and optimise budget allocation for maximum impact.
Collaboration & Team Coordination
- Work closely with designers, developers, and content creators to ensure a cohesive brand presence across digital platforms.
- Coordinate with sales and customer service teams to align marketing efforts with business goals.
- Stay updated on industry trends and emerging e-commerce technologies to maintain a competitive edge.
Requirements:
- Bachelor’s degree in Marketing, E-Commerce, Business, or a related field.
- 3+ years of experience in digital marketing and e-commerce management.
- Proficiency in e-commerce platforms (Shopify, WooCommerce, Magento) and digital marketing tools (Google Ads, Facebook Ads, Google Analytics).
- Strong understanding of SEO, PPC, email marketing, and conversion rate optimisation (CRO).
- Experience with analytics tools and data-driven decision-making.
- Excellent communication, project management, and problem-solving skills.
- Ability to work independently and collaboratively in a fast-paced environment.
Benefits:
- Competitive salary and performance-based bonuses.
- Flexible working arrangements, including remote work opportunities.
- Professional development and career growth opportunities.
- Employee discounts and wellness perks.
If you are a results-driven digital marketing professional with a passion for e-commerce, we would love to hear from you. Apply now to join our innovative team!
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Head of Ecommerce employer: Careers Plus
Contact Detail:
Careers Plus Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Ecommerce
✨Tip Number 1
Familiarize yourself with the specific e-commerce platforms mentioned in the job description, such as Shopify, WooCommerce, and Magento. Having hands-on experience or certifications in these platforms can set you apart from other candidates.
✨Tip Number 2
Stay updated on the latest trends in digital marketing and e-commerce. Follow industry leaders on social media, subscribe to relevant newsletters, and participate in webinars to demonstrate your knowledge during interviews.
✨Tip Number 3
Prepare to discuss specific data-driven marketing campaigns you've executed in the past. Be ready to share metrics that showcase your success in customer acquisition and retention, as this role heavily focuses on performance tracking.
✨Tip Number 4
Network with professionals in the wellness sector and e-commerce space. Attend industry events or join online forums to connect with potential colleagues or mentors who can provide insights and possibly refer you to opportunities at our company.
We think you need these skills to ace Head of Ecommerce
Some tips for your application 🫡
Understand the Company: Before applying, take some time to understand the company's mission and values in the wellness sector. This will help you tailor your application to align with their goals.
Highlight Relevant Experience: Make sure to emphasize your experience in digital marketing and e-commerce management. Include specific examples of successful campaigns you've led and the tools you've used, such as Shopify or Google Ads.
Showcase Analytical Skills: Since the role requires data-driven decision-making, highlight your proficiency with analytics tools like Google Analytics. Provide examples of how you've used data to improve marketing strategies or website performance.
Craft a Compelling Cover Letter: Write a cover letter that not only summarizes your qualifications but also expresses your passion for e-commerce and the wellness industry. Make it personal and engaging to stand out from other candidates.
How to prepare for a job interview at Careers Plus
✨Showcase Your E-Commerce Expertise
Be prepared to discuss your experience with e-commerce platforms like Shopify, WooCommerce, or Magento. Highlight specific projects where you optimized user experience and increased conversions.
✨Demonstrate Analytical Skills
Since the role requires data-driven decision-making, come ready to share examples of how you've used analytics tools like Google Analytics to track performance and refine marketing strategies.
✨Discuss Digital Marketing Campaigns
Prepare to talk about successful digital marketing campaigns you've executed, including SEO, PPC, and email marketing. Be specific about the results and what you learned from those experiences.
✨Emphasize Collaboration Experience
This role involves working closely with various teams. Share examples of how you've collaborated with designers, developers, or sales teams to achieve common goals and enhance brand presence.
