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- Tasks: Lead and execute global demand creation campaigns for Clarivate's IP solutions.
- Company: Join Clarivate, a leader in intellectual property marketing, driving innovation and growth.
- Benefits: Enjoy hybrid working, flexible hours, and a collaborative team environment.
- Why this job: Make an impact with data-driven marketing strategies in a dynamic, supportive culture.
- Qualifications: Bachelor’s degree and 7 years in B2B digital demand marketing required.
- Other info: This is a full-time, 1-year fixed-term contract based in London.
The predicted salary is between 43200 - 72000 £ per year.
We are looking for a Demand Marketing Manager to join our Intellectual Property marketing team. Reporting to the Director, Demand Marketing, the Demand Marketing Manager is responsible for the design, development, execution and measurement of integrated lead creation and demand campaigns for Clarivate Brand IP Solutions. This role will drive and accelerate marketing-led growth and help to ensure that sales and revenue targets are met.
In this role you will collaborate with key stakeholders within marketing, sales, product and the wider business to develop demand generation campaigns spanning the marketing funnel, leveraging content and a multi-channel approach to maximize return on marketing investment. The Demand Marketing Manager measures campaign performance throughout the lifecycle, continuously optimizing through testing and a data-based, iterative approach. If you have experience with demand creation and lead generation marketing, we would love to speak with you!
About You – experience, education, skills, and accomplishments:
- Bachelor’s degree in a related field.
- At least 7 years of experience in B2B digital demand marketing or similar positions.
- Previous experience managing full life cycle of marketing campaigns.
- Analytical and quantitative skills.
- Experience with MS Office (Excel, Word and PowerPoint).
- Prior experience developing integrated, multi-channel campaigns that drive lead generation and pipeline contribution.
What will you be doing in this role?
- Lead development and execution of global demand creation and lead generation marketing for Clarivate solutions through integrated, multi-channel campaigns.
- Developing short-term and long-term demand strategy plans.
- Collaborate with product and industry marketing teams to identify target personas, take value propositions to market and maximize engagement.
- Work with global field marketing teams on local application of global campaigns, understand local demand requirements, and support lead follow-up discipline with Sales teams.
- Leverage appropriate marketing channels needed to achieve marketing reach and effectiveness; grow use of new channels to expand overall reach.
- Utilize data and results across all levels of the marketing and sales funnel, analyse performance of campaigns, monitor progress toward goals and modify approach as needed.
About the Team:
This role will report to the Director, Demand Marketing within the IP Segment at Clarivate working as part of a team of 4 Demand Marketers as well as collaborating with the wider marketing teams within the Intellectual Property segment.
Hours of Work:
This is a full-time 1 year fixed-term contract position based in London, UK and will require hybrid working in our London office (2-3 days per week in office, rest of week remote). This position requires weekday (Monday - Friday) attendance with some scheduling flexibility available around core working hours.
Demand Marketing Manager employer: Clarivate
Contact Detail:
Clarivate Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in B2B digital demand marketing. Understanding current strategies and tools will help you speak confidently about your experience and how it aligns with our needs.
✨Tip Number 2
Network with professionals in the marketing field, especially those who have experience in demand generation. Engaging with industry peers can provide insights and potentially valuable connections that may help you stand out.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics and outcomes, as we value data-driven results and want to see how you've optimised campaigns for better performance.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you've used data to inform your marketing strategies. Highlighting your ability to measure and adapt campaigns will demonstrate your fit for this role.
We think you need these skills to ace Demand Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B digital demand marketing. Focus on your achievements in managing full life cycle marketing campaigns and any analytical skills you possess.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and Clarivate's mission. Mention specific examples of successful demand generation campaigns you've led and how they align with the responsibilities outlined in the job description.
Showcase Your Analytical Skills: Since the role requires strong analytical and quantitative skills, include examples of how you've used data to optimise marketing campaigns. Highlight any tools or methodologies you’ve employed to measure campaign performance.
Highlight Collaboration Experience: Emphasise your ability to work collaboratively with various teams, such as product and sales. Provide examples of how you've successfully partnered with stakeholders to develop and execute integrated marketing strategies.
How to prepare for a job interview at Clarivate
✨Showcase Your Campaign Experience
Be prepared to discuss specific examples of integrated, multi-channel campaigns you've managed. Highlight your role in the full lifecycle of these campaigns and how they contributed to lead generation and pipeline growth.
✨Demonstrate Analytical Skills
Since this role requires a data-driven approach, be ready to explain how you've used analytics to measure campaign performance. Share instances where you optimised campaigns based on data insights.
✨Understand the Company’s Products
Research Clarivate's Brand IP Solutions and understand their value propositions. This knowledge will help you articulate how you can effectively target personas and engage them through tailored marketing strategies.
✨Prepare for Collaboration Questions
Expect questions about your experience working with cross-functional teams. Be ready to discuss how you've collaborated with sales, product, and other marketing teams to achieve common goals and drive demand.
