Media Planner

Sitting within the UK Marketing – Linear, Sports and Streaming team, Media Planning is responsible for strategically and operationally planning, coordinating, and evaluating all on-air promotional activity across the UK portfolio of channels and in-stream content. Using media planning, marketing, and advertising best practices, the Media Planner will help create promotional campaign strategies (including setting campaign weights, target audiences, necessary deliverables, and more) and on-air continuity strategies to fulfil departmental business objectives.

Responsibilities:

• Take full day-to-day media planning responsibility for several high-profile UK linear channels, strategically managing our owned and operated airtime.
• Translate the full portfolio Media Plan and monthly promotable priorities into individual channel Media Plans and laydowns.
• Develop promotional campaign strategies to launch, grow, and sustain our content and viewership across both our linear channels and SVOD/AVOD service.
• Present these promotional campaign plans to the wider business, detailing information on the expected target demographics, reach & frequency goals, and cross-promotion strategy.
• Develop innovative cross-promotional campaign strategies to maximise campaign effectiveness, audience flow/retention, and target different audience profiles across a variety of channels.
• Schedule promotions using the IVT2 broadcasting system, overseeing the full lifecycle of a campaign from creation to broadcast.
• Work collaboratively as one Media Planning Team alongside the Sports Media Planning team, who are responsible for TNT Sports and Eurosport, spotting opportunities for growth across both portfolios.
• Liaise with the wider Marketing Department on campaign briefs and the required deliverables.
• Work closely with the Creative/Production teams, creating promo make-lists in the IBMS system and requesting necessary deliverables, campaign versions, and messaging.
• Track deliveries of all campaign elements, keeping all relevant stakeholders fully informed and reacting accordingly.
• Create comprehensive and effective continuity plans that align with strategic priorities to drive viewership across our schedules and wider portfolio.
• Collaborate with the Continuity Producer and relevant freelance voice-over artists for each channel, responding to schedule changes by updating continuity grids and priorities accordingly.
• Request monthly bugs, bumps, and other promotional assets to enhance on-air campaigns.
• Conduct regular post-campaign analysis, working closely with Research/Insights and Programming teams to evaluate ratings and audience conversion from promotional campaigns, tracking successes and sharing learnings in relevant meetings.
• Utilise BARB viewer data to help shape future promotional activity.
• Collaborate with the Commercial and AdOps teams to ensure promotional campaigns target relevant revenue-driving audiences.
• Liaise directly with the wider Marketing department, including Social and Digital, Press, and PR, to create full 360-degree promotional campaigns.

Qualifications & Experience

• Experience in Media Planning or Scheduling, particularly in a broadcast television or media agency setting.
• Strong attention to detail – the work we do goes directly to air, so accuracy is essential.
• Knowledge and previous experience of specialist software, including IVT2, TechEdge, and IBMS, are preferred.
• Strong communication skills, with the ability to lead meetings and present plans/ideas clearly and comprehensively.
• Good negotiation skills, including experience working with senior stakeholders across a complex departmental matrix.
• Self-motivated, with a passion for challenging the status quo and proposing innovative solutions and alternatives.
• Ability to adapt and learn new systems and ways of working quickly.
• Extensive knowledge of and passion for the TV, broadcast, and entertainment industry.

If this sounds like you, contact the Aquent team today!

*This role is open for a limited time. Next steps will be shared with shortlisted candidates ASAP. Due to the high volume of applicants, we may be unable to reply to each applicant individually. If you have not received a response within three days of submitting your application, please assume that you have not been selected for progression to the next stage of the hiring process. Thank you for taking the time to apply.

#J-18808-Ljbffr