Product Marketing Director

Aforza helps Consumer Products companies grow confidently and protect margins in uncertain times through a suite of cloud and mobile apps built for the industry. Aforza connects trade planning and field sales teams together to solve the problems of margin erosion, missed revenue opportunities and ineffective trade spend.

Aforza is a smart thinking, high-growth company. We aim to transform the lives of every consumer on the planet by helping the world’s best Consumer Products companies become more agile, efficient, productive, and sustainable. At Aforza, we feel lucky to rub shoulders with some of the finest talent in our industry. If you are looking for the opportunity to learn from others and challenge yourself, there is no better place to be. We are a young, well-funded and fast-moving company. We recognise the exceptional talent we are lucky to have in our team and reward them accordingly. However, not all rewards are financial; we also are passionate about giving back with a strong culture and focus on Corporate Social Responsibility.

Aforza is seeking an experienced, high-energy Product Marketing leader with relevant experience in cloud software and the consumer products industry. As the Product Marketing leader at Aforza, you will play a pivotal role in driving the success and growth of our cloud and mobile solutions across the consumer products sector. You will be responsible for developing and executing comprehensive product marketing strategies to position our solutions as industry-leading, drive demand, and ensure customer satisfaction.

Responsibilities

• Product Strategy: Collaborate with the product management team to shape product strategies and roadmaps, ensuring alignment with market needs and customer demands.
• Market Analysis: Conduct in-depth market research, competitive analysis, and customer segmentation to identify key opportunities and threats. Use data-driven insights to inform product decisions.
• Go-to-Market Strategy: Develop and execute go-to-market plans for new product launches and feature updates, including messaging, pricing, and distribution strategies.
• Messaging & Positioning: Craft compelling value propositions and messaging that resonate with target audiences. Ensure consistent product positioning across all marketing channels.
• Lead Marquee Demos at Industry Events & Trade Shows: Take charge of planning, coordinating, and executing captivating product demonstrations at major industry events and trade shows. Craft compelling narratives and hands-on demonstrations that showcase the unique value and capabilities of our solutions, leaving a lasting impression on attendees.
• Executive Demo Support: Be available to support our executive and sales team with demonstrations at key prospects when required.
• Sales Enablement: Provide sales teams with the tools, training, and collateral needed to effectively sell and promote products, including product guides, sales presentations, and competitive battle cards.
• Content Creation: Oversee the creation of marketing content, including whitepapers, case studies, webinars, and blog posts, to educate and engage prospects and customers.
• Demand Generation Partnership: Collaborate with the demand generation team to create and execute marketing campaigns that drive qualified leads and revenue growth.
• Customer Advocacy: Foster relationships with satisfied customers and turn them into advocates who can provide testimonials, references, and case studies.
• Analytics and Measurement: Establish key performance indicators (KPIs) and regularly analyse marketing and product metrics to track the success of initiatives and make data-driven improvements.

Qualifications

• Bachelor's degree in marketing, business, or a related field. MBA preferred.
• Proven experience in product marketing within the SaaS industry, with a focus on cloud and mobile solutions.
• Strong knowledge of the consumer goods industry, including market trends and competitive landscape.
• Exceptional leadership and team management skills, with the ability to mentor and inspire a high-performing team.
• Excellent communication and presentation abilities, both written and verbal.
• Analytical mindset with proficiency in data-driven decision-making.
• Experience with marketing automation and CRM tools (e.g., HubSpot, Salesforce).
• Strong project management skills and the ability to multitask in a fast-paced environment.
• Demonstrated ability to work collaboratively across cross-functional teams.
• Strategic thinking and problem-solving skills.