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For Companies At a Glance
- Tasks: Lead digital marketing efforts and drive growth through innovative strategies.
- Company: Join a renowned sports company known for its iconic brands and commitment to excellence.
- Benefits: Enjoy hybrid work options, competitive salary, and a comprehensive benefits package.
- Why this job: Make a real impact in digital transformation while developing your career in a collaborative culture.
- Qualifications: 6+ years in senior marketing roles with strong leadership and analytical skills required.
- Other info: Opportunity to mentor a talented team and shape the future of digital marketing.
The predicted salary is between 43200 - 72000 £ per year.
Head of Consumer Marketing
Inclusion IQ partners with forward-thinking organisations committed to building exceptional teams. We’re currently seeking a dynamic and results-driven Head of Consumer Marketing for a renowned company in the sports industry known for its iconic brands.
This is a unique opportunity to join a company where your contributions will directly impact growth and innovation. If you’re passionate about sports, thrive in a fast-paced environment, have strong digital and eCommerce marketing expertise, and are eager to lead a talented team, this could be your perfect role.
The Role
As the Head of Consumer Marketing, you’ll lead the company’s digital marketing efforts, driving profitable growth through innovative strategies and data-driven insights. Your key responsibilities will include:
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Digital Marketing Leadership: Spearheading performance marketing campaigns across PPC, paid social, affiliate, influencer, SEO, social media, and email marketing.
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Content & Communications: Developing and executing a compelling content strategy that engages audiences and drives brand awareness.
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Team Development: Mentoring and developing a high-performing marketing team, fostering a culture of collaboration and excellence.
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Data-Driven Optimization: Tracking and analyzing KPIs, using data-driven insights to optimize campaigns and ensure continuous improvement.
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Strategic Collaboration: Working closely with finance, web, and operations teams to align marketing efforts and achieve business objectives.
The Person
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Proven Experience: A minimum of 6 years in senior marketing roles, with a track record of delivering demonstrable and profitable growth, particularly in paid channels.
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Senior Marketing experience working within an international e-commerce organization is highly desirable.
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Leadership Skills: Exceptional leadership and team management abilities, with a passion for mentoring and developing talent.
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Strategic Thinking: Strong strategic thinking skills combined with hands-on expertise in paid marketing and digital strategy.
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Analytical Expertise: Proficiency in analytics and reporting tools, with a data-driven approach to decision-making.
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Communication Excellence: Excellent written and verbal communication skills, with the ability to present complex information to diverse audiences.
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Competencies: Results-driven, strong decision-making, excellent interpersonal skills, and innovative thinking.
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Presentation Skills: Solid experience presenting to non-technical and senior stakeholders.
Why this role?
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Impact & Growth: Be at the forefront of driving digital transformation and expanding online sales for world-class sports brands.
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Career Development: This role offers significant opportunities for professional growth and advancement. You’ll be empowered to develop your skills, lead impactful projects, and shape the future of the company’s digital presence.
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Culture of Collaboration: You’ll work alongside passionate professionals committed to achieving shared goals.
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Flexibility & Work-Life Balance: This role offers options for hybrid working, providing flexibility to balance your professional and personal life.
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Competitive Compensation & Benefits: Enjoy a competitive salary and a comprehensive benefits package designed to support your well-being.
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Head of Consumer Marketing employer: Inclusion IQ LTD
Contact Detail:
Inclusion IQ LTD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Consumer Marketing
✨Tip Number 1
Make sure to showcase your experience in leading digital marketing campaigns, especially in paid channels. Highlight specific examples where you've driven growth and innovation, as this aligns perfectly with the role's focus on performance marketing.
✨Tip Number 2
Demonstrate your analytical skills by discussing how you've used data-driven insights to optimize marketing strategies in previous roles. This will resonate well with the company's emphasis on tracking KPIs and continuous improvement.
✨Tip Number 3
Emphasize your leadership experience and your ability to mentor a team. Share examples of how you've fostered collaboration and excellence within your teams, as this is a key aspect of the Head of Consumer Marketing position.
✨Tip Number 4
Prepare to discuss your strategic thinking skills and how you've successfully collaborated with cross-functional teams. Being able to align marketing efforts with business objectives is crucial for this role, so be ready to share relevant experiences.
We think you need these skills to ace Head of Consumer Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital marketing, particularly in performance marketing campaigns. Emphasize your leadership skills and any relevant achievements in e-commerce.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for sports and your strategic thinking abilities. Mention specific examples of how you've driven growth through innovative marketing strategies in previous roles.
Showcase Analytical Skills: In your application, provide examples of how you've used data-driven insights to optimize marketing campaigns. Highlight your proficiency with analytics tools and your ability to present complex information clearly.
Demonstrate Team Leadership: Discuss your experience in mentoring and developing marketing teams. Share specific instances where you fostered collaboration and excellence within your team to achieve business objectives.
How to prepare for a job interview at Inclusion IQ LTD
✨Show Your Passion for Sports
Make sure to express your enthusiasm for the sports industry during the interview. Share personal experiences or insights that demonstrate your genuine interest in sports, as this will resonate with the company's culture and mission.
✨Highlight Your Digital Marketing Expertise
Prepare to discuss specific examples of successful digital marketing campaigns you've led. Focus on your experience with PPC, social media, and email marketing, and be ready to explain how you used data-driven insights to optimize these efforts.
✨Demonstrate Leadership Skills
Be prepared to talk about your leadership style and how you've developed high-performing teams in the past. Share examples of mentoring team members and fostering a collaborative environment, as this is crucial for the role.
✨Prepare for Strategic Discussions
Since the role involves collaboration with various departments, think about how you can align marketing strategies with business objectives. Be ready to discuss how you've worked with finance, web, and operations teams in previous roles to achieve common goals.
