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For Companies At a Glance
- Tasks: Lead the opening of our first UK store and manage brand strategy.
- Company: Aroma-Zone is a fast-growing natural beauty brand transforming the retail landscape.
- Benefits: Join a dynamic team with opportunities for growth and creativity in a new market.
- Why this job: Be part of a disruptive brand entry in the UK beauty market with a focus on clean, natural products.
- Qualifications: 10+ years in retail and brand management, fluent in French, with strong analytical skills.
- Other info: This role offers a unique chance to shape the future of Aroma-Zone in the UK.
The predicted salary is between 36000 - 60000 £ per year.
Aroma-Zone, the fastest growing, natural beauty and wellness brand in France is coming to the UK!
Our unique proposition of high quality, clean beauty and wellness products – at prices everyone can afford – has transformed the beauty retail landscape in France, and we are set to do the same here when we launch our first UK store later this year.
From the very beginning, Aromazone has done things differently. Our more than 1500 products allow you to take care of yourself and your family from head to toe; with high performance products you can make yourself, customise to suit your needs, or just buy ready-to-use.
Mission
We are looking to appoint a Retail and Brand Development Manager in London to lead our UK market entry. It is a key role that will involve managing the opening of our flagship store, supporting the launch of our English language website and making sure that we effectively communicate everything that is special about Aromazone to UK customers.
It’s a unique opportunity for a talented, energetic person who is passionate about beauty and wellness, loves retail (with all that that means) and wants to get in on the ground floor of what promises to be the most successful and disruptive brand entry to the UK beauty market for many years.
Key Responsibilities
1. Retail Development:
Lead the opening of our first store : coordinate all the actions necessary to create a highly successful first flagship store opening and build a fabulous team through great recruitment and training.
Expand our future store network by identifying and developing new potential outlets across London and the UK (to include shops, corners in department stores, and pop-ups)
Manage store performance by using kpis to identify areas of opportunity and motivate store teams to meet and exceed targets
Create a special, addictive store customer experience that educates our customers about Aromazone’s unique take on clean, natural beauty, even as they have fun in our stores.
2. Brand Management:
Brand Strategy Development: Develop and effectively execute the brand’s communication strategy in the competitive UK market
Content Creation and Marketing Campaigns: Work with the Aromazone marketing teams to develop on- and offline campaigns and visual content. This will include managing brand events, partnering with influencers and creating support tools for the stores.
Alignment between Retail and Brand activities: Ensure that how the brand shows up in our stores is fully the store consistent with marketing campaigns
3. Relationship and Partnership Management
Work with Landlords of key commercial spaces in London to find excellent spaces that will work for the brand (including working through commercial agreements and the management of contractual terms.)
Partner with creative agencies and designers to ensure that our stores look fantastic and tell the story of Aromazone in a way that is understandable in the UK market.
4. Market Analysis and Trend Tracking
Analyse UK consumer trends and retail market developments, make and execute recommendations to improve performance based on these insights.
Be close to interesting competitor activities, learn from these and propose winning strategies for Aromazone.
Profil
The successful candidate will :
Be a highly accountable, inspiring leader who gets things done
Most likely be a graduate (or equivalent) with a minimum of 10 years of retail and brand management, ideally in an international brand
Have a deep understanding of the UK market and consumer behavior
Have the professional gravitas to make the case for the UK market at Board level and to hold their own with high performing leaders in other disciplines
Be able to demonstrate strategic thinking skills and develop longer term strategies for the brand
Have strong analytical skills and able to translate complex data into practical actions to enable Aromazone to succeed
Fluent in French
Be passionate about beauty and wellness, with a commitment to sustainable business
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NEW! London - Retail and Brand Development Manager (CDI-F/H) employer: Aroma Zone
Contact Detail:
Aroma Zone Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land NEW! London - Retail and Brand Development Manager (CDI-F/H)
✨Tip Number 1
Familiarize yourself with the UK beauty market and consumer behavior. Research current trends, competitors, and what makes Aroma-Zone unique. This knowledge will help you articulate your vision for the brand's entry into the UK during interviews.
✨Tip Number 2
Network with professionals in the retail and beauty industry in London. Attend relevant events or join online forums to connect with potential colleagues and gain insights into the local market dynamics.
✨Tip Number 3
Prepare to discuss your leadership style and how you plan to build and motivate a team. Think of examples from your past experiences where you've successfully led a team or managed a store opening.
✨Tip Number 4
Showcase your passion for clean beauty and wellness in your conversations. Be ready to share your thoughts on sustainable practices in retail and how they can be integrated into Aroma-Zone's strategy in the UK.
We think you need these skills to ace NEW! London - Retail and Brand Development Manager (CDI-F/H)
Some tips for your application 🫡
Understand the Brand: Dive deep into Aroma-Zone's philosophy and product offerings. Familiarize yourself with their unique approach to clean beauty and wellness, as this will help you tailor your application to reflect your alignment with their values.
Highlight Relevant Experience: Emphasize your retail and brand management experience, particularly in international markets. Provide specific examples of how you've successfully opened stores or launched brands, showcasing your leadership and strategic thinking skills.
Showcase Analytical Skills: Demonstrate your ability to analyze market trends and consumer behavior. Include examples of how you've used data to drive decisions and improve performance in previous roles, as this is crucial for the position.
Craft a Compelling Cover Letter: Write a personalized cover letter that expresses your passion for beauty and wellness. Explain why you're excited about the opportunity to lead Aroma-Zone's entry into the UK market and how your vision aligns with their goals.
How to prepare for a job interview at Aroma Zone
✨Show Your Passion for Beauty and Wellness
Make sure to express your genuine enthusiasm for the beauty and wellness industry. Share personal experiences or insights that highlight your commitment to clean beauty and how it aligns with Aroma-Zone's values.
✨Demonstrate Your Retail Expertise
Prepare to discuss your previous retail management experiences in detail. Highlight specific examples where you successfully opened stores, managed teams, or improved performance metrics, as these will be crucial for this role.
✨Understand the UK Market
Research current trends in the UK beauty market and be ready to discuss them. Show that you have a deep understanding of consumer behavior and can identify opportunities for Aroma-Zone's unique offerings.
✨Prepare for Strategic Discussions
Be ready to showcase your strategic thinking skills. Think about long-term strategies you could propose for Aroma-Zone and how you would align retail and brand activities to create a cohesive customer experience.
