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- Tasks: Join our team to implement exciting Marketing & PR strategies across diverse regions.
- Company: Ralph Lauren is a global leader in premium lifestyle products with a rich heritage.
- Benefits: Enjoy a vibrant work culture, opportunities for growth, and a chance to make an impact.
- Why this job: Be part of a creative team that values inclusion and innovation in the luxury market.
- Qualifications: Previous experience in Marketing & PR with strong analytical and communication skills required.
- Other info: Opportunity to manage interns and gain hands-on experience in a fast-paced environment.
The predicted salary is between 28800 - 48000 £ per year.
Marketing & PR Associate, Partner Territories
Ref #: W158935
Department: Marketing
City: London
State/Province: London
Location: United Kingdom
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren\’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company\’s brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world\’s most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
Working within the EMEA Marketing & PR department in London, you will learn to implement a regional Marketing & PR plan which is both brand appropriate but market right in order to acquire and secure the loyalty of our clients in our stores and online.
Responsibilities:
- Participate in the elaboration of the seasonal Partner Territories Marketing & Communication strategy for your region (LATAM, Israel, Northern Africa & Eastern Europe).
- Track costs & budget spends in the remits of your region.
- Plan & Coordinate Marketing & PR initiatives in the regions within remit.
- Track and analyze sales results, customer & competitors’ trends and purchasing habits.
- Liaise with key business partners, event hosts, charities, PR agencies, stylists/editors, and RL departments, reacting quickly and efficiently to Marketing & PR related requests.
- Coordinate gifting and POS material orders for wholesale and retail accounts.
- Assist the Partner Territories Marketing & PR team in organizing all the logistics surrounding Marketing & PR initiatives and events:
- Pre-event duties include briefing and printing invitations, coordinating translations, liaising with suppliers and other key event contacts, ordering gifts, booking catering, casting models, producing, and maintaining up-to-date guest lists and sending Event Precaps.
- Post-event duties include preparing sales analysis recap, monitoring online and offline exposure, tracking customer sales evolution and preparing weekly presentations.
Experience, Skills & Knowledge
- Previous Experience: 2 full strategic cycles in a Marketing & PR assistant or coordinator role involving project management, coordination, and analysis work (FMCG, Fashion, CRM).
Person Specification:
- Strong business sense and analytical capacity.
- Creative thinking skills and pro-activity in bringing new ideas and concepts.
- Curiosity and understanding of the luxury industry and competitors’ activities.
- Detail-oriented with the ability to work well under pressure in a fast-paced environment.
- Excellent communication skills, both verbal and written.
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Contact Detail:
Ralph Lauren Corporation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing & PR Associate, Partner Territories
✨Tip Number 1
Familiarise yourself with Ralph Lauren's brand values and recent marketing campaigns. Understanding their approach will help you align your ideas with their vision during interviews.
✨Tip Number 2
Network with professionals in the luxury fashion industry, especially those who have experience in Marketing & PR. Attend relevant events or webinars to make connections that could provide insights or referrals.
✨Tip Number 3
Stay updated on current trends in the luxury market and competitor activities. Being able to discuss these insights during your interview will demonstrate your analytical skills and passion for the industry.
✨Tip Number 4
Prepare to showcase your project management skills by discussing specific examples from your previous roles. Highlight how you coordinated marketing initiatives and analysed results to drive success.
We think you need these skills to ace Marketing & PR Associate, Partner Territories
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in Marketing and PR, especially any roles that involved project management or analysis. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the luxury industry and your understanding of Ralph Lauren's brand values. Mention specific experiences that align with the responsibilities listed in the job description.
Showcase Analytical Skills: In your application, provide examples of how you've tracked and analysed sales results or customer trends in previous roles. This will demonstrate your analytical capacity, which is crucial for this position.
Highlight Communication Skills: Since excellent communication skills are essential for this role, include examples of how you've effectively liaised with various stakeholders in past positions. This could be through managing events, coordinating with teams, or handling PR requests.
How to prepare for a job interview at Ralph Lauren Corporation
✨Research the Brand
Before your interview, make sure to thoroughly research Ralph Lauren and its brand values. Understand their product lines and recent marketing campaigns. This will help you demonstrate your genuine interest in the company and how you can contribute to their marketing and PR strategies.
✨Showcase Your Analytical Skills
Given the emphasis on tracking sales results and analysing trends, be prepared to discuss your experience with data analysis. Bring examples of how you've used data to inform marketing decisions or improve campaign performance in previous roles.
✨Demonstrate Creativity
The role requires creative thinking and proactivity. Think of innovative ideas or concepts you've implemented in past projects and be ready to share them. This will show that you can bring fresh perspectives to the team.
✨Prepare for Scenario Questions
Expect questions that assess how you would handle specific situations, such as coordinating an event or managing a tight deadline. Prepare by thinking through potential challenges and how you would address them, showcasing your problem-solving skills.
