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- Tasks: Lead CRM and retention strategies, managing customer engagement across email, SMS, and direct mail.
- Company: Join a rapidly growing e-commerce fashion brand making waves in the industry.
- Benefits: Enjoy 28 days holiday, hybrid work, and a fun, social office culture with regular events.
- Why this job: Be part of a passionate team driving customer loyalty and revenue growth in a dynamic environment.
- Qualifications: 2+ years in CRM or lifecycle marketing, expertise in Klaviyo, and a creative, data-driven mindset.
- Other info: Work from Central London office 4 days a week; great opportunity for hands-on experience.
Senior CRM Executive – Ecommerce
Up to £45,000 + Benefits
London Hybrid
An exciting opportunity has arisen with a rapidly growing eommerce fashion brand that s making waves in the industry. Passionate, bold and full of energy, this exciting brand is on a mission to become one of the biggest brands in the UK and they re on the lookout for a Senior CRM Executive to join their fast-paced team.
About the Role:
In this role, you ll lead the brand s CRM and retention strategy, owning the process of customer engagement across multiple channels. From email marketing to SMS campaigns and direct mail, your ability to manage and optimise these touchpoints will directly impact customer retention and revenue growth. This is a hands-on, results-driven role where you ll need to use your expertise in Klaviyo to build targeted, high-performing campaigns and ensure the community stays connected and loyal.
Responsibilities will Include:
- Manage and optimize the brand s CRM database (Klaviyo).
- Create engaging email templates, automations & SMS campaigns to boost engagement and retention.
- Drive sign-ups and retention for the subscription service.
- Oversee direct mail campaigns to re-engage lapsed customers.
- Develop targeted strategies for high-value customers to maximise long-term revenue.
- Analyse campaign performance and provide insights to senior management.
- Implement retention strategies to build customer loyalty.
What will you need to have?
- A minimum of 2 years experience working in CRM, retention, or lifecycle. marketing, ideally for a fashion, lifestyle or beauty ecommerce brand.
- A pro in using Klaviyo for creating effective email flows, segmentation and tracking campaign performance.
- Proven ability to design and execute engaging email, SMS and direct mail campaigns.
- A creative yet data driven mindset knowing what makes customers tick and the ability to translate insights into action.
- Proactive, hands on and results driven attitude.
- Willingness to work from the Central London office 4 x days a week.
Why Apply?
Our client is all about promoting healthy work-life balance and making work enjoyable! They offer a generous holiday allowance of 28 days plus bank holidays and the culture is highly social, with monthly team drinks, office celebrations and regular fun company events!
For more information, please contact Fox Recruitment on (phone number removed) for an informal chat about the role!
Similar Job Titles: Customer Relationship Management Executive, Digital Marketing Executive, Customer Loyalty and Retention Lead, CRM & Loyalty Manager, Senior CRM Executive, CRM & Retention Executive, CRM & Loyalty Executive, Retention Marketing Executive, Customer Relationship Management Specialist.
Senior CRM Executive employer: Golden Fox Recruitment Ltd
Contact Detail:
Golden Fox Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Executive
✨Tip Number 1
Familiarize yourself with Klaviyo and its features. Since this role requires expertise in using Klaviyo for email flows and campaign performance tracking, consider taking a short online course or tutorial to sharpen your skills before the interview.
✨Tip Number 2
Research the latest trends in CRM and retention strategies within the fashion e-commerce sector. Being able to discuss current best practices and innovative ideas during your conversation will show your passion and knowledge about the industry.
✨Tip Number 3
Prepare examples of successful campaigns you've managed in the past. Highlight your ability to analyze performance data and how you used those insights to improve customer engagement and retention.
✨Tip Number 4
Show your enthusiasm for the brand's mission and culture. Since they value a fun and social work environment, expressing your excitement about joining their team and contributing to their growth can make a positive impression.
We think you need these skills to ace Senior CRM Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in CRM, retention, and lifecycle marketing, especially within the fashion or ecommerce sectors. Use specific examples of campaigns you've managed, particularly those involving Klaviyo.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the brand and the fashion industry. Discuss how your skills align with their mission to enhance customer engagement and retention, and mention any relevant achievements.
Showcase Your Data-Driven Mindset: Emphasize your ability to analyze campaign performance and translate insights into actionable strategies. Provide examples of how you've used data to improve customer loyalty and retention in previous roles.
Highlight Your Creativity: Since the role requires creating engaging email templates and campaigns, include examples of your creative work. Mention any innovative strategies you've implemented that led to increased customer engagement.
How to prepare for a job interview at Golden Fox Recruitment Ltd
✨Show Your Klaviyo Expertise
Make sure to highlight your experience with Klaviyo during the interview. Be prepared to discuss specific campaigns you've created, how you optimized email flows, and any segmentation strategies you've implemented.
✨Demonstrate Your Data-Driven Mindset
Since this role requires a balance of creativity and data analysis, come prepared with examples of how you've used data to inform your marketing strategies. Discuss how you've analyzed campaign performance and what insights you derived from that data.
✨Engagement Strategies Are Key
Be ready to talk about your approach to customer engagement and retention. Share specific strategies you've used in the past to boost customer loyalty and how you measure their success.
✨Cultural Fit Matters
This brand values a fun and social work environment, so be sure to express your enthusiasm for team collaboration and company culture. Share experiences where you've contributed to a positive team dynamic or participated in company events.
