Marketing Data and Decisioning Manager

Marketing Data & Decisioning Manager

Bexhill or London – Hybrid, one day per week on site

Welcome to Hastings Direct – From our Group HR Director Pam Angel

We’re a digital insurance provider with ambitious plans to become The Best and Biggest in the UK market. We’ve made huge investments in our data and tech capabilities over the past few years, along with nurturing our 4Cs culture. We’re proud of the journey we’re on as a company and know that our continued success will rely on the contribution of our talented colleagues.

We provide insurance for over three million customers, but we know there’s even bigger opportunity out there. The fact you’re now reading this job advert means we’ve tempted you to find out more about #lifeatHD – we really hope you like what you see, and you’ll join us to share in the success of the exciting chapter that lies ahead.

We understand some people may not apply for jobs unless they feel they tick every box. If you are excited about joining us and think you have some of what we are looking for, even if you’re not 100% sure we would love to hear from you.

Job Details

• We are looking for a Marketing Data and Decisioning Manager who will take ownership of customer data for marketing purposes, ensuring data from different sources is available to run campaigns with an active role in measuring campaign success.
• Reporting directly into the Head of Marketing, you will oversee the set-up & ongoing operational management of our marketing platforms (mParticle & Braze) including, data plans, data cataloguing, end-to-end data flows, audience creation & integrations.
• This role is very collaborative; you will work with a broad range of internal and external stakeholders to develop a marketing data strategy and develop a quarterly roadmap aligned to our business strategy which delivers good customer and commercial outcomes.
• You will be given the opportunity to undertake hypothesis-led analysis to unlock new opportunities which create business value and campaign optimisations.
• Additionally, you will create predictive audiences which segment & deliver relevant & personalised customer communications & elevate customer engagement.
• Finally, you will lead the measurement of our marketing activity to understand commercial uplift, chairing regular working groups to share insights, discuss new initiatives and agree improvements which will increase overall engagement and performance.
• Here at Hastings Direct, we are a maturing marketing function and this represents a brilliant opportunity to shape our data and Martech strategy, helping us to embed a multichannel, data-driven approach.

Skills we would love you to have

• Experience developing a data strategy with a proven record of creating business value.
• Experience working within a CRM & data environment within a complex organisation, preferably within insurance / financial markets.
• Experience of the technical set-up & operational running of marketing data platforms within an overall technology stack.
• Strong understanding of database design, data modelling, data integration, data quality, & data governance principles.
• Effective communication skills to explain technical concepts & data strategies to non-technical stakeholders & deliver buy-in.
• Proficient in SQL & familiarity with Python & / or JavaScript.
• Solid experience of data visualisation tools, ideally Power BI.
• Sophisticated, innovative, and pragmatic problem solver with high level of numerical accuracy and attention to detail.

What we offer

Join us and you’ll find a different way of doing things. We call it the 4Cs. We focus on getting it right for our colleagues, customers, company and community. As one of our colleagues, you’ll be helping to drive our growth, so in return, we’ll give you all the support, training and development you need. Not to mention plenty of recognition and rewards, and the scope to voice your ideas and put them into practice.

Reward

Salary – Attractive salary based on experience + car allowance (pay reviews also completed each year).

Flexible Working – We champion a flexible and hybrid working approach so please speak to your recruiter to discuss in more detail, including days in the office and at home.

Competitive Bonus Scheme – All colleagues are eligible for our annual 4Cs performance bonus, which is usually paid in March. The scheme is based on Hastings’ performance against our business goals and your own personal performance.

Physical Wellbeing – as a Band 4 colleague, Hastings pay for you to receive private medical Insurance (also known as PMI). This gives you flexibility and convenience to see a specialist or consultant and allows you to decide when and where you will be seen.

Financial Wellbeing – As well as providing you with 4x your salary with our life assurance cover and income protection at no extra cost, pension contribution match up to 10%, we are proud to provide you with an AWARD WINNING package which includes – discounts and cashback at everyday retailers and on our own products, fee-free independent mortgage advice, and free access to financial wellbeing support.

Mental Wellbeing programme – At Hastings Direct we understand that mental health cannot be scheduled, that’s why we have a range of support to help you keep yourself well. We have the thrive mental health app, our colleague assistance programme available 24/7, our own in-house mental health first aiders, support groups and a dedicated team to make sure we are covering your needs.

There’s more! – 27 days annual leave + bank holidays, with the option to buy or sell one of your contracted weeks, access to our health care cash back plans, dental plans, discounted health assessments, Cycle to work and tech schemes, discounted and free onsite facilities, social events throughout the year and much more…

Our 4Cs principles are simple: we believe by creating the right culture for our colleagues and giving them the right tools to do their job, we’ll deliver good outcomes for every customer, helping us to grow the company profitably and sustainably and allowing us to invest in the communities we serve.

We deliver good outcomes for our customers every time by providing great products at the right price with our simple and straightforward service. We treat customers like we want to be treated – fairly, respectfully and with their best interests at heart.

Hastings Group is an equal opportunities employer which means we treat people fairly. We welcome applications from all suitably skilled persons regardless of their gender, age, race, disability, ethnic background, religion/belief, sexual orientation, gender reassignment or marital/family status. Please also note that we have a thorough referencing process, which includes credit and criminal record checks.

At Hastings Direct, we’re committed to creating an inclusive environment where everyone has the opportunity to succeed. If you require any reasonable adjustments during the recruitment process, or throughout your journey with us at Hastings, we encourage you to be open with us. Our recruitment team is here to provide the support you need to ensure a fair and accessible experience for all.

Job posting end date:

08/03/2025

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