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- Tasks: Lead market analysis, sales enablement, and product launch strategies.
- Company: Zinc is a culture-first startup revolutionizing background checks since 2017.
- Benefits: Enjoy flexible work, 24 days holiday, early finish Fridays, and a £1200 benefits allowance.
- Why this job: Be the first product marketer, making a real impact in a fast-growing company.
- Qualifications: Experience in GTM planning, strong communication skills, and a knack for data analysis.
- Other info: Join us for yearly retreats and enjoy unlimited coaching access!
The predicted salary is between 48000 - 52000 £ per year.
Product Marketing Manager
Application Deadline: 14 March 2025
Department: Marketing – Campaigns, Comms & Content
Employment Type: Full Time
Location: Zinc – London
Reporting To: Becky Daniels
Compensation: £60,000 – £65,000 / year
Description
Who We Are:
We’re a culture first company , defined by a respectful and autonomous approach to all employees, fostering support for new ideas, promoting a flexible work environment, and operating within a flat structure.
What We Build:
Zinc builds automated reference and background checking tools designed to improve candidate experience and set new industry standards. Founded in 2017, Zinc is an early-stage startup rapidly growing as it redefines efficiency, transparency, and fairness in background checks.
Read more about our story here:
What We Value:
The pieces that make Zinc: Pragmatic, Integrity, Empathy, Collaborate, Empowered, Speed.
What About This Role?
We’re looking for a Product Marketer to join the marketing team. You’ll be a crucial part of ensuring our product resonates with HR and talent audiences, and stands out in a crowded market.
Day to day, you’ll be owning competitor and market analysis, strengthening our sales enablement efforts, managing product launch messaging and go-to-market (GTM) execution. As our first product marketer, this is a role with loads of ownership, autonomy and opportunity to make a huge difference in a fast growth business!
Key Responsibilities:
- Own competitor & market analysis: Track trends and refine our differentiation strategy.
- Lead sales enablement: Provide our sales teams with compelling positioning and messaging.
- Develop & execute GTM strategies: Manage product launches from ideation to execution.
- Drive product messaging: Ensure our messaging aligns with our users’ needs and market opportunities.
- Collaborate cross-functionally: Work closely with Product, Digital, and Commercial teams.
Skills, Knowledge and Expertise:
Hard Skills (Technical):
- Positioning & Messaging: Ability to craft compelling messaging for HR audiences.
- GTM Planning & Execution: Experience in executing successful GTM campaigns.
- Project Management: Ability to coordinate teams, set clear goals, and drive execution.
- Data Analysis: Comfortable using data to inform decisions and communicate insights.
Soft Skills (Interpersonal):
- Communication: Strong ability to influence without authority across all levels.
- Organized: Able to juggle multiple campaigns while prioritizing key initiatives.
- Empathetic: Can step into the shoes of HR users to craft meaningful messaging.
- Collaborative: Comfortable working cross-functionally with Product, Sales, and Marketing teams.
Bonus: You have been the first or only product marketing hire in a team!
What We Offer:
- 24 days holiday + Bank Holidays + your birthday off
- £1200 annual benefits allowance (ThanksBen , from month 2)
- Early finish Fridays (16:00)
- Work From Anywhere Scheme
- Yearly company retreat to Serbia
- Enhanced Maternity, Paternity, and Adoption Leave (2 months full pay, then statutory)
- Statutory pension with NEST (3% employer, 5% employee)
- Zinc shares, issued through the EMI Scheme
- Unlimited access to MoreHappi coaching
- Company socials, quarterly team socials, Free Monday lunches
- Nursery workplace benefit scheme (Yellownest)
- Option to lease an electric car through Electric Car Scheme
- Celebrated Zinc anniversaries
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Product Marketing Manager employer: Zinc Work Limited
Contact Detail:
Zinc Work Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Familiarize yourself with Zinc's product offerings and the current trends in HR technology. Understanding how our automated reference and background checking tools improve candidate experience will help you articulate your passion for the role.
✨Tip Number 2
Showcase your ability to craft compelling messaging by preparing examples of successful GTM strategies you've executed in the past. This will demonstrate your expertise in positioning and messaging for HR audiences.
✨Tip Number 3
Highlight your project management skills by discussing how you've coordinated cross-functional teams in previous roles. Emphasizing your organizational abilities will resonate well with our collaborative culture.
✨Tip Number 4
Prepare to discuss how you can leverage data analysis to inform marketing decisions. Being able to communicate insights effectively will be crucial in driving product messaging that aligns with user needs.
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Understand the Company Culture: Zinc values a culture-first approach, so make sure to reflect this in your application. Highlight experiences that demonstrate your ability to work autonomously and collaboratively.
Tailor Your Messaging: Craft your application to showcase your skills in positioning and messaging specifically for HR audiences. Use examples from your past experiences that align with the role's requirements.
Highlight Relevant Experience: Emphasize any previous experience you have with GTM strategies and project management. Be specific about your contributions and the impact they had on previous campaigns.
Showcase Data-Driven Decision Making: Since data analysis is crucial for this role, include examples of how you've used data to inform marketing decisions or improve product messaging in your previous roles.
How to prepare for a job interview at Zinc Work Limited
✨Understand Zinc's Culture
Familiarize yourself with Zinc's culture-first approach and values like integrity, empathy, and collaboration. Be prepared to discuss how your personal values align with theirs and how you can contribute to a respectful and autonomous work environment.
✨Showcase Your GTM Experience
Since this role involves managing product launches and executing go-to-market strategies, be ready to share specific examples of successful campaigns you've led. Highlight your project management skills and how you've coordinated teams to achieve clear goals.
✨Demonstrate Data-Driven Decision Making
Zinc values data analysis for informing decisions. Prepare to discuss how you've used data in past roles to drive marketing strategies or improve messaging. Bring examples of insights you've gained from data and how they influenced your actions.
✨Prepare for Cross-Functional Collaboration
As the first product marketer, you'll need to work closely with various teams. Think of examples where you've successfully collaborated across departments, especially with Product, Sales, and Marketing. Emphasize your communication skills and ability to influence without authority.
