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For Companies At a Glance
- Tasks: Drive recruitment and growth through engaging marketing campaigns and multimedia content.
- Company: Join a well-known, innovative not-for-profit organization in the heart of London.
- Benefits: Enjoy hybrid work, competitive salary, generous leave, and professional development opportunities.
- Why this job: Make a real impact by inspiring new members to join a meaningful cause.
- Qualifications: Experience in marketing, strong communication skills, and proficiency with CRM systems required.
- Other info: Permanent position with a supportive team focused on diversity and inclusion.
Marketing Officer
You will need to be proactive with an ability to bring onboard fresh insights and perspective. In addition to a commercial mindset, proven experience in recruitment, marketing, or sales, with a strong track record of meeting targets and driving growth.
Who you will be working for?
Our Client is a not for profit and well known innovative organisation in the City of London.
What will you be doing?
The purpose of this role is to recruit members, delivering growth and development. You will be responsible for marketing through engaging multimedia content, managing digital recruitment campaigns, and effectively responding to enquiries. This position requires strong communication and persuasion skills, as you will be inspiring new audiences to join the cause.
Key Responsibilities:
- Achieve individual and team recruitment targets, bringing in new members aligned with the strategic goals.
- Lead digital recruitment campaigns, including creating marketing emails, website content, and outreach to ex-Fellows.
- Research and target new audiences for recruitment with compelling content.
- Act as a point of contact for prospective members, confidently outlining the value of the Fellowship.
- Showcase through various channels, including phone, email, meetings, tours, and events.
Lead Generation:
- Manage and deliver digital campaigns across multiple platforms to generate new Fellow leads.
- Create original copy, artwork, videos, and social media assets to promote the Fellowship.
- Build and manage a network of Fellows who act as brand ambassadors and recruitment champions.
- Stay informed about activities, weaving recruitment efforts into other engagement programmes.
Administration & Team Collaboration:
- Use CRM systems (Salesforce) and reporting tools (Power-Bi) to track recruitment data and campaign success.
- Coordinate administrative tasks across various platforms and keep team records up to date.
- Collaborate with the Services and Engagement Teams to enhance the overall experience and support diversity and inclusion efforts.
About you:
Key Requirements:
- Experience producing marketing collateral (newsletters, graphics, videos) and digital assets to drive engagement.
- Proven ability to persuade and inspire action, whether in sales, marketing, or campaigns.
- Strong communication skills, with excellent copywriting and content creation abilities.
- Experience working to targets, especially in recruitment or demand generation.
- Proficiency in working with CRM systems (ideally Salesforce) and marketing platforms (Pardot, Eventbrite).
- An entrepreneurial mindset with strong organisational and interpersonal skills.
Desirable:
- Experience in digital asset creation tools (e.g., Canva) and a working knowledge of data protection.
What s in it for you?
The Marketing Officer role is a Permanent position opportunity. The working hours are 35 per week with some hybrid working (3 days in office and 2 days from home). The applicable salary is £28,000pa-£35,000pa (dependent on experience) plus outstanding benefits such as generous pension, 29 days annual leave, coaching and development and more.
Please click to apply below.
Marketing Officer employer: Gordon Yates Recruitment Consultancy
Contact Detail:
Gordon Yates Recruitment Consultancy Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Officer
✨Tip Number 1
Familiarize yourself with the latest trends in digital marketing and recruitment. This will help you bring fresh insights to the table during your interactions with the team and demonstrate your proactive approach.
✨Tip Number 2
Network with current or former members of the organization to gain insights into their experiences. This can provide you with valuable information on how to effectively communicate the value of the Fellowship to prospective members.
✨Tip Number 3
Showcase your creativity by preparing a portfolio of your previous marketing collateral, such as newsletters, graphics, and videos. This will not only highlight your skills but also demonstrate your ability to drive engagement through compelling content.
✨Tip Number 4
Brush up on your CRM skills, particularly with Salesforce. Being proficient in using these tools will allow you to track recruitment data effectively and show that you're ready to hit the ground running.
We think you need these skills to ace Marketing Officer
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Marketing Officer position. Highlight key responsibilities and requirements that resonate with your experience, especially in recruitment, marketing, and sales.
Tailor Your CV: Customize your CV to reflect your relevant experience in producing marketing collateral and managing digital campaigns. Use specific examples that demonstrate your ability to meet targets and drive growth.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the organization. Emphasize your communication skills and provide examples of how you've successfully inspired action in previous roles.
Highlight Digital Skills: Since the role involves managing digital recruitment campaigns, be sure to mention your proficiency with CRM systems like Salesforce and any experience with digital asset creation tools such as Canva. This will show that you are well-equipped for the tasks at hand.
How to prepare for a job interview at Gordon Yates Recruitment Consultancy
✨Showcase Your Marketing Skills
Prepare to discuss your experience in creating marketing collateral and digital assets. Bring examples of newsletters, graphics, or videos you've produced that drove engagement, as this will demonstrate your ability to meet the role's requirements.
✨Demonstrate Your Persuasion Abilities
Be ready to share specific instances where you successfully persuaded others to take action, whether in sales, marketing, or campaigns. This will highlight your strong communication skills and ability to inspire new audiences.
✨Familiarize Yourself with CRM Systems
Since proficiency in CRM systems like Salesforce is essential, make sure you can discuss your experience with such tools. Be prepared to explain how you've used them to track data and campaign success in previous roles.
✨Research the Organization
Understand the mission and values of the not-for-profit organization you'll be working for. Being able to articulate how your skills align with their goals will show your genuine interest and proactive mindset.
