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For Companies At a Glance
- Tasks: Lead exciting marketing campaigns to promote the West Midlands as a top investment spot.
- Company: Join a dynamic team focused on elevating the region's business profile globally.
- Benefits: Enjoy a hybrid work model with 2 days in the office and a competitive salary.
- Why this job: Make a real impact by showcasing the region's strengths to international audiences.
- Qualifications: Looking for creative thinkers with marketing experience and a passion for B2B engagement.
- Other info: Opportunity for international travel and collaboration with diverse partners.
The predicted salary is between 36000 - 54000 £ per year.
Job Description
Job Title: Marketing Manager \\nLocation: Birmingham City Centre (Hybrid role with 2 days a week in the office) \\nSalary: £45,000 per annum\\n\\nRole Overview: To raise awareness and perception amongst international and national B2B audiences of the West Midlands as a desirable location for investment; leveraging a full mix of marketing channels to promote our proposition and support lead generation.\\n\\nMain Responsibilities and Key Activities:\\n\\nCreate and manage marketing campaigns.\\n\\nConvey key differentiators of our sector propositions to national and international B2B investor audiences.\\nCurate content across thought leadership, web, collateral, and social channels.\\nDevelop content for a coordinated programme of events and webinars across key international markets to support the region's proposition.\\nManage the identification and delivery of film and photography of key assets and opinion formers.\\nIdentify opportunities for the celebration of the region, its businesses, and sector credentials; inform the development of the region's sector narrative.\\nWork with marketing and communications colleagues on programme activities and support the development of case studies, media comments, and briefings.\\nEnsure adherence to brand guidelines of all outputs.\\nSupport BD colleagues on the engagement of key firms and on inward investment lead generation.\\nWork with partner organisations on the co-creation of activations.\\nWhen required, support across the business on broader marketing initiatives.\\nWork across the West Midlands region and nationally with possible international travel.\\nCollaborate with the Head of Sector Marketing, marketing and communications colleagues, and Business Attraction and Capital Investment teams.\\nMaintain key relationships with business intermediaries; local, national, and international industry sector and government bodies; public and private sector partners across the West Midlands
Marketing Manager employer: SF Recruitment
Contact Detail:
SF Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarize yourself with the West Midlands region and its key industries. Understanding the local market and its unique selling points will help you convey the right messages to B2B audiences.
✨Tip Number 2
Showcase your experience in managing multi-channel marketing campaigns. Be ready to discuss specific examples where you've successfully raised awareness or generated leads for a product or service.
✨Tip Number 3
Network with professionals in the B2B sector, especially those involved in investment and business development. Building relationships can provide insights and opportunities that align with the role.
✨Tip Number 4
Prepare to discuss how you would leverage content marketing and events to promote the West Midlands. Think about innovative ideas that could attract international investors and enhance the region's profile.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Marketing Manager position. Understand the key responsibilities and how your skills align with them, especially in creating and managing marketing campaigns.
Tailor Your CV: Customize your CV to highlight relevant experience in B2B marketing, content creation, and campaign management. Make sure to include specific examples of past successes that demonstrate your ability to raise awareness and generate leads.
Craft a Compelling Cover Letter: Write a cover letter that not only expresses your enthusiasm for the role but also addresses how you can contribute to promoting the West Midlands as a desirable investment location. Mention your experience with international markets and collaboration with various stakeholders.
Showcase Your Creativity: In your application, provide examples of innovative marketing strategies you've implemented in the past. Highlight any experience with content curation across different channels, as well as your ability to adhere to brand guidelines while being creative.
How to prepare for a job interview at SF Recruitment
✨Understand the Role and Responsibilities
Make sure you thoroughly understand the job description and the key responsibilities of a Marketing Manager. Be prepared to discuss how your previous experiences align with creating and managing marketing campaigns, as well as conveying sector differentiators to B2B audiences.
✨Showcase Your Content Creation Skills
Since the role involves curating content across various channels, come prepared with examples of your past work. Highlight any successful campaigns or content pieces you've developed that demonstrate your ability to engage international and national audiences.
✨Demonstrate Collaboration Experience
This position requires working closely with various teams and partners. Be ready to share specific instances where you've collaborated effectively with colleagues or external organizations to achieve marketing goals or support lead generation.
✨Familiarize Yourself with the Region
Research the West Midlands and its business landscape. Understanding the region's strengths and opportunities will help you articulate how you can contribute to promoting it as a desirable investment location during the interview.
