CRM Specialist

Chesamel Group is an agile consultancy headquartered in London, focused on driving extraordinary growth for forward-thinking businesses through innovative, bespoke solutions. The team challenges traditional thinking to deliver transformative business outcomes using human ingenuity and advanced technology.

We listen with intent, connect brilliant minds, develop bold ideas, and create solutions so our partners achieve extraordinary success. Which is why some of the world’s biggest and best-known tech companies choose to work with us.

Chesamel has a large team of marketing experts delivering on client projects across the globe, ranging from fully integrated and embedded consultancy to ad-hoc on demand project delivery. You will be joining a collective focused on delivering excellent client servicing while leading business transformation for our clients.

We are seeking a highly motivated and experienced CRM Campaign Specialist to join our team who work closely together in delivering client campaigns. As a CRM Campaign Specialist, you will be responsible for the planning, execution, and optimisation of CRM campaigns. You will play a key role in driving customer engagement, retention, and revenue growth.

• Develop and execute CRM campaigns that align with business objectives and target audience segments.
• Collaborate with cross-functional teams to gather requirements, define campaign scope, and ensure timely execution.
• Utilise CRM software to build, test, and deploy email campaigns, automated workflows, and other marketing initiatives.
• Monitor campaign performance, analyse key metrics, and identify areas for improvement.
• Conduct A/B testing to optimise campaign effectiveness and maximise ROI.
• Stay up-to-date with industry best practices and emerging trends in CRM marketing.
• Maintain accurate records of campaign activities and results.
• Troubleshoot technical issues and escalate problems as needed.

• Excellent stakeholder and client management skills: with a comfort at operating as an embedded consultant delivering directly on client projects as part of an integrated marketing service.
• Bachelor's degree in marketing, business, or a related field.
• 2-3 years of experience in CRM campaign management, ideally within a direct retail / D2C tech environment.
• Experience of working in a fast paced environment, ideally with an agency background.
• Proven track record of successfully planning, executing, and optimising CRM campaigns.
• Strong understanding of CRM principles, best practices, and technologies.
• Proficiency in using CRM tools (e.g. Stensul and Gamma or similar software).
• Experience with email marketing platforms and automation tools.
• Excellent analytical skills and ability to interpret data to make informed decisions.
• Strong communication, collaboration, and problem-solving skills.
• Ability to work independently and as part of a team.
• Detail-oriented and organised with the ability to manage multiple projects simultaneously.