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- Tasks: Lead innovative brand marketing strategies and campaigns to elevate our brand presence.
- Company: Join a dynamic company known for its creativity and commitment to excellence.
- Benefits: Enjoy flexible work hours, remote options, and a vibrant team culture.
- Why this job: Be at the forefront of brand storytelling and make a real impact in the industry.
- Qualifications: Proven experience in brand marketing and a passion for creative strategy.
- Other info: Opportunity to work with a talented team and grow your career in a fast-paced environment.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Join to apply for the Head of Brand & Marketing role at onefinestayContinue with Google Continue with GoogleJoin to apply for the Head of Brand & Marketing role at onefinestayAt onefinestay, we open doors to the finest homes, villas and chalets in the most desirable destinations and deliver a one-of-a-kind service to both guests and homeowners around the world. The company launched in London in 2010 became part of the Accor group in 2016. With each memorable stay, we deliver a level of personal service and professional hospitality that is unmatched in the private rental industry.In order to support, promote and elevate the onefinestay brand as part of Accor’s luxury brands portfolio, the Head of B&M is an experienced, dynamic and innovative marketeer, leading our content & social media initiatives. Reporting to the Director of Brand & Marketing, this role is critical in shaping and elevating onefinestay’s brand presence globally.This role is responsible for leading and developing all operational marketing activities and key brand initiatives, communicating a clear and consistent brand narrative, and creating guest stays that sit at the forefront of luxury hospitality.The role blends creative vision with data-driven decision-making, has a proven track record in leading & inspiring teams, and excels in cross-functional collaboration to build stakeholder engagement.Duties and responsibilitiesResponsibilities and essential job functions include, but are not limited to, the following:Brand Leadership:Develop and execute cohesive marketing strategies to enhance brand awareness and engagement across all channels, including in-stay.Be responsible for consistency in brand voice, messaging, and visual identity in all marketing materials and across all consumer touchpoints through the end-to-end journey.Continuously develop brand guidelines and platform to position onefinestay at the forefront of luxury rentals, staying on top of the latest travel, marketing, and luxury trends to keep the brand relevant.Own and lead the marketing team on the monthly Marketing & Communications plan, with responsibility for driving cross-functional team collaboration, ensuring forward-looking timelines for delivery, and high quality output.Input to brand partnership opportunities, ensuring an authentic brand fit and creative outcomes that feed marketing channels.Be up to date on competitor activities and strategies to keep onefinestay ahead of the competition.Content & Social Media:Deliver a content strategy that aligns with our brand goals, and lead on the creation and distribution of compelling, on-brand content across digital platforms, including website, Journal, social media, and email marketing.Oversee social media strategy and execution, driving engagement, follower growth, and community management.Identify new content opportunities and trends to keep the brand at the forefront of innovation.Manage agencies and freelancers where relevant.Data Analysis & Reporting:Utilize data-driven insights to measure campaign effectiveness, optimize performance, and inform strategic decisions.Regularly report on key metrics, identify concerns, and provide actionable recommendations to improve ROI and achieve business goals.A solid understanding of our target audience, using these demographics to feed strategic decisions.People & Project Management:Lead, mentor, and develop a high-performing marketing team, fostering creativity and accountability.Manage multiple projects simultaneously, ensuring timely delivery and alignment with overall brand objectives.Collaborate with homeowner marketing and digital acquisition functions to support broader campaigns.Collaborate cross-functionally with internal teams (e.g., Sales, Concierge, Operations, Product) to align marketing efforts with broader business goals and ensure stakeholder engagement in brand & marketing initiatives.Qualifications & ExperienceA natural storyteller with a passion for brand building and an eye for compelling content.Proficient in marketing analytics tools, with a strong ability to interpret data and translate insights into strategy.Strong organizational skills with a sharp eye for detail and the ability to manage own workload autonomouslyClear and concise communicator, able to comfortably present to senior management.Experience in setting KPIs, tracking performance, and driving continuous improvement.Proven experience managing and inspiring diverse teams to deliver exceptional work.Strong interpersonal skills with the ability to build relationships and foster collaboration across departments and with external partners.Ability to juggle multiple priorities in a fast-paced, dynamic environment.Experience in budget management – ability to estimate costs, help monitor the brand marketing budget, identify risks and opportunities.6+ years of experience in brand and marketing fields.Autonomous and independent – always bringing potential solutions instead of problems.A strong understanding of the luxury consumer – their expectations and needs.Background in luxury hospitality preferable.Potential to travel as needed.Seniority levelSeniority levelExecutiveEmployment typeEmployment typeFull-timeJob functionJob functionMarketingIndustriesHospitality and Travel ArrangementsReferrals increase your chances of interviewing at onefinestay by 2xSign in to set job alerts for “Head of Brand Marketing” roles.Continue with Google Continue with GoogleContinue with Google Continue with GoogleLondon, England, United Kingdom 6 days agoLondon, England, United Kingdom 2 weeks agoLondon, England, United Kingdom 1 week agoFounding Head of Growth Marketing (£150k + Equity)London, England, United Kingdom 11 hours agoMarketing Communications Executive – Fan GrowthLondon, England, United Kingdom 2 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Head of Brand & Marketing employer: Golden Bees
Contact Detail:
Golden Bees Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand & Marketing
✨Tip Number 1
Fokussiere dich auf deine Führungskompetenzen. Als Head of Brand Marketing wirst du ein Team leiten, also stelle sicher, dass du Beispiele für erfolgreiche Teamführung und strategische Entscheidungen in deinen Gesprächen hervorhebst.
✨Tip Number 2
Verstehe unsere Marke und unsere Zielgruppe genau. Recherchiere, wie wir uns positionieren und welche Marketingstrategien wir bisher verfolgt haben. Zeige in deinem Gespräch, dass du innovative Ideen hast, um unsere Marke weiterzuentwickeln.
✨Tip Number 3
Netzwerke mit anderen Fachleuten in der Branche. Besuche Veranstaltungen oder Webinare, die sich auf Markenmarketing konzentrieren. Dies kann dir helfen, wertvolle Einblicke zu gewinnen und möglicherweise sogar Kontakte zu knüpfen, die dir bei deiner Bewerbung helfen können.
✨Tip Number 4
Bereite dich darauf vor, konkrete Ergebnisse aus früheren Kampagnen zu präsentieren. Zeige, wie deine Strategien messbare Erfolge erzielt haben, und sei bereit, diese Daten während des Interviews zu diskutieren.
We think you need these skills to ace Head of Brand & Marketing
Some tips for your application 🫡
Understand the Brand: Dive deep into the company's brand identity, values, and target audience. This understanding will help you tailor your application to reflect how your experience aligns with their brand vision.
Highlight Relevant Experience: In your CV and cover letter, emphasize your previous roles in brand marketing, showcasing specific campaigns you've led and their outcomes. Use metrics to demonstrate your impact.
Craft a Compelling Cover Letter: Your cover letter should tell a story about your passion for brand marketing and how your unique skills can contribute to the company's goals. Make it personal and engaging.
Tailor Your Application: Customize your application materials for the Head of Brand Marketing position. Use keywords from the job description to ensure your application resonates with the hiring team.
How to prepare for a job interview at Golden Bees
✨Know the Brand Inside Out
Before the interview, make sure you thoroughly research the company's brand identity, values, and recent marketing campaigns. This will help you demonstrate your understanding of their brand and how you can contribute to its growth.
✨Showcase Your Leadership Skills
As a Head of Brand Marketing, you'll need to lead a team effectively. Be prepared to discuss your leadership style, how you've motivated teams in the past, and any successful campaigns you've spearheaded.
✨Prepare for Strategic Questions
Expect questions about your strategic vision for the brand. Think about how you would position the brand in the market, target specific demographics, and measure the success of your marketing initiatives.
✨Bring Creative Ideas to the Table
Be ready to share innovative marketing ideas that align with the company's goals. This shows your proactive approach and ability to think outside the box, which is crucial for a leadership role in brand marketing.
