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- Tasks: Manage omnichannel customer lifecycle campaigns and enhance CRM channels.
- Company: Join ME+EM, a fast-growing luxury fashion brand with a vibrant culture.
- Benefits: Enjoy 33 days annual leave, birthday off, and generous staff discounts.
- Why this job: Be part of a creative team that values innovation and fun in a fast-paced environment.
- Qualifications: 3+ years in CRM, strong analytical skills, and experience in fashion/retail.
- Other info: We celebrate diversity and encourage all backgrounds to apply.
The predicted salary is between 36000 - 60000 £ per year.
ME+EM is one of the UK’s fastest-growing luxury fashion brands. As a direct-to-consumer business we operate in a truly omnichannel way, with an extremely successful online store, monthly mailings and stores in London, Edinburgh and concessions in Harrods and Selfridges. Our exciting growth continues in spring 2024 with the opening of our first US stores.
At ME+EM we are an entrepreneurial, creative, and passionate group of people. We work hard, are enthusiastic to learn and are not afraid to take risks. Everyone contributes to our success at all levels, and that precisely what makes being a member of the team so rewarding.
Our office and stores are always busy and fast paced, but we work just as hard to make sure it’s fun, with social activities and biannual parties. We pride ourselves on being approachable, supportive, and welcoming.
About The Role: ME+EM is looking for a Senior CRM Executive with experience managing sophisticated omnichannel lifecycle programs, in addition to experience supporting the launch of new CRM channels. This is an analytical role in a fast-paced environment, so we’re looking for someone who is inquisitive, meticulous and a problem solver. The successful candidate will report to the Head of CRM, working closely with the rest of the marketing team as well as the brand and creative teams.
Responsibilities:
- Develop and manage omnichannel customer lifecycle campaigns (reactivation, birthday, anniversary, etc.).
- Oversee and evolve the direct mail program with creative testing strategies.
- Implement new trigger-based campaigns and integrate a new clienteling tool with our CDP.
- Launch and manage SMS as a CRM channel, enhancing customer touchpoints.
- Support the integration of e-receipts to optimize customer engagement.
- Design a best-in-class rewards program using a ‘test and learn’ approach.
- Collaborate with CRM partners and support the Head of CRM with partner management.
- Analyse channel performance, optimize campaigns, and drive insights through reporting dashboards.
Skills:
- 3+ years of experience in CRM, preferably in fashion/retail.
- Strong analytical skills with proficiency in Excel.
- Experience managing multiple agency and channel partnerships.
- Proven success in building complex lifecycle programs and running SMS campaigns.
- Hands-on experience with ESPs and CDPs (e.g., Ometria).
- Customer-focused, commercially driven, and eager to innovate.
Employee Benefits:
- 33 days annual leave for full time employees (25 days holiday + 8 bank holidays)
- A day off to celebrate your birthday.
- Pension Scheme
- Group Life Insurance
- Employee Assistance Programme (EAP)
- Length of Service Award
- Refer a Friend Scheme
- Staff uniform for retail employees
- Generous Staff and Friends and Family Discount
- Annual Volunteer Day
- Cycle to Work Scheme
- Tech Scheme
- Eye Care Vouchers
- Real Living Wage Employer
- Employee led committees
- Social events and biannual parties
- Enhanced maternity and paternity package after 2 years of service.
ME+EM is an equal opportunities employer committed to fostering and preserving a culture of diversity, equality, and inclusion in our workforce. As an equal opportunities’ employer, we do not discriminate against applicants based on race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We believe that diversity enriches our workforce and strengthens our organisation. Therefore, we encourage minorities, LGBTQ+ candidates, and individuals with disabilities to apply for opportunities within our company.
Please note, due to the large number of applications we receive, we can only reply to those that are successful to the next stage.
Senior CRM Executive employer: LinkedIn
Contact Detail:
LinkedIn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Executive
✨Tip Number 1
Familiarise yourself with ME+EM's brand values and their approach to customer engagement. Understanding their luxury positioning and omnichannel strategy will help you tailor your conversations during interviews.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive CRM strategies in previous roles. Be ready to discuss specific campaigns you've managed and the results achieved.
✨Tip Number 3
Network with current or former employees of ME+EM on platforms like LinkedIn. This can provide you with insider insights about the company culture and expectations, which can be invaluable during the interview process.
✨Tip Number 4
Prepare to discuss your experience with ESPs and CDPs, particularly Ometria, as this is crucial for the role. Highlight any innovative campaigns you've launched using these tools to demonstrate your hands-on experience.
We think you need these skills to ace Senior CRM Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM, particularly in the fashion or retail sector. Emphasise your analytical skills and any specific projects that demonstrate your ability to manage omnichannel lifecycle campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for ME+EM and their innovative approach. Mention specific responsibilities from the job description that excite you, such as developing customer lifecycle campaigns or launching new CRM channels.
Showcase Analytical Skills: Since the role requires strong analytical skills, include examples of how you've used data to drive insights and optimise campaigns in previous roles. Highlight your proficiency in Excel and any experience with reporting dashboards.
Demonstrate Cultural Fit: ME+EM values creativity and a supportive work environment. Use your application to convey your passion for fashion and your eagerness to contribute to a fun and fast-paced team culture. Share any relevant experiences that showcase your collaborative spirit.
How to prepare for a job interview at LinkedIn
✨Show Your Analytical Skills
As a Senior CRM Executive, you'll need strong analytical skills. Be prepared to discuss your experience with data analysis and how you've used insights to optimise campaigns in the past.
✨Demonstrate Your Omnichannel Experience
Highlight your experience managing omnichannel lifecycle programmes. Share specific examples of successful campaigns you've developed and how they impacted customer engagement.
✨Be Ready to Discuss CRM Tools
Familiarise yourself with the ESPs and CDPs mentioned in the job description, like Ometria. Be ready to talk about your hands-on experience with these tools and how you've leveraged them in previous roles.
✨Emphasise Your Collaborative Spirit
ME+EM values teamwork, so be sure to convey your ability to collaborate effectively with different teams. Share examples of how you've worked with marketing, creative, or agency partners to achieve common goals.
