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- Tasks: Lead performance marketing strategies and optimise campaigns for iGaming projects.
- Company: 23 Broadway is a cutting-edge iGaming performance marketing agency focused on user acquisition.
- Benefits: Enjoy remote work options, premium healthcare, 25 days paid leave, and above-market-rate salary.
- Why this job: Join a supportive team, develop your skills, and make an impact in the iGaming industry.
- Qualifications: 3+ years in digital marketing, strong Google Search and Meta Ads experience required.
- Other info: Opportunity to manage 7 figure monthly budgets and gain expertise in the North American gambling market.
The predicted salary is between 43200 - 72000 £ per year.
23 Broadway is an iGaming performance marketing agency dedicated to acquiring the highest quality users at the best cost for our partners. We are on a mission to redefine the iGaming industry by combining cutting-edge technology, data-driven strategies, and world-class performance marketing. Our vision is to empower quality iGaming brands to thrive globally by bridging the gap between innovation and user acquisition.
You can expect to work with a talented, dedicated team in a supportive and collaborative environment. We care about our employees the same way we care about our partners. We provide above-market-rate compensation and unique opportunities to develop your skill set.
Joining our User Acquisition team as a Performance Marketing Manager, you will be given challenging work and guidance needed to build your digital marketing toolbox. This position is for iGaming projects in the US and Canada.
How You Can Make an Impact:- Support the User Acquisition Lead in crafting and implementing comprehensive performance marketing strategies.
- Collaborate with internal and external design teams to produce unique advertising content.
- Champion innovative ideas, coordinate with stakeholders to bring these ideas to life effectively.
- Execute, optimize, analyze and report on campaign performance across digital ad platforms.
- Gain expertise in the North American gambling market while collaborating with a diverse team of experts.
- 3+ years proven experience in digital marketing with a strong focus on Google Search campaigns & Meta Ads.
- Experience with Google Analytics 4 and Google Tag Manager.
- Experience in online gambling industry preferred.
- Strong analytics and reporting skill set.
- Excellent communication and interpersonal skills, with the ability to engage effectively with various stakeholders.
- Experience in developing and executing performance marketing strategies, with a track record of driving revenue growth.
- Very good spoken and written command of the English language.
- Adaptability and ability to thrive in a fast-paced environment.
- Prior experience in the gambling industry will be considered a plus.
- Experience with the following would be considered an advantage: Tableau or Power BI; Adjust or AppsFlyer; Managing 7 figure monthly budgets.
- Career growth opportunities as the team develops.
- Lead high-impact campaigns fueled by 7 figure monthly budgets.
- One day per week remote work policy.
- Premium health care.
- 25 days paid leave.
- Above market-rate salary.
- Annual salary revisions.
Performance Marketing Manager employer: LinkedIn
Contact Detail:
LinkedIn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially within the iGaming sector. Understanding the nuances of user acquisition strategies specific to North America will give you an edge during discussions.
✨Tip Number 2
Network with professionals in the iGaming industry through platforms like LinkedIn. Engaging with industry leaders can provide insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 3
Prepare to discuss your experience with Google Search campaigns and Meta Ads in detail. Be ready to share specific examples of how you've optimised campaigns and driven revenue growth in previous roles.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you've used tools like Google Analytics 4 and Google Tag Manager to measure campaign performance. Highlighting your ability to derive actionable insights from data will impress potential employers.
We think you need these skills to ace Performance Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital marketing, especially with Google Search campaigns and Meta Ads. Use specific metrics to demonstrate your success in previous roles, particularly in the iGaming industry.
Craft a Compelling Cover Letter: In your cover letter, express your passion for performance marketing and the iGaming sector. Mention how your skills align with the company's mission to redefine the industry and provide examples of innovative strategies you've implemented in the past.
Showcase Analytical Skills: Emphasise your proficiency with Google Analytics 4 and Google Tag Manager in your application. Provide examples of how you've used data to optimise campaigns and drive revenue growth, as this is crucial for the role.
Highlight Communication Skills: Since the role requires effective engagement with various stakeholders, include examples in your application that showcase your excellent communication and interpersonal skills. This could be through successful collaborations or presentations you've led.
How to prepare for a job interview at LinkedIn
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your experience with Google Search campaigns and Meta Ads in detail. Highlight specific campaigns you've managed, the strategies you implemented, and the results achieved. This will demonstrate your capability to handle the responsibilities of the Performance Marketing Manager role.
✨Familiarise Yourself with the iGaming Industry
Since the position focuses on the iGaming sector, it's crucial to understand the current trends and challenges within this market. Research recent developments in online gambling, especially in North America, and be ready to share your insights during the interview.
✨Prepare for Analytical Questions
Expect questions that assess your analytical skills, particularly regarding campaign performance metrics. Be ready to explain how you use tools like Google Analytics 4 and Google Tag Manager to track and optimise campaigns, as well as how you report on their success.
✨Demonstrate Your Communication Skills
As the role involves collaboration with various stakeholders, showcasing your communication abilities is key. Prepare examples of how you've effectively engaged with team members and external partners in past projects, highlighting your interpersonal skills and adaptability in a fast-paced environment.
