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For Companies At a Glance
- Tasks: Manage key customer relationships and drive growth in contract catering.
- Company: Join a successful food business with strong market presence and exciting growth plans.
- Benefits: Enjoy a competitive salary, car allowance, bonus, and remote work flexibility.
- Why this job: Be part of a dynamic team aiming to accelerate growth to £100m+ while learning from industry experts.
- Qualifications: Experience in managing large foodservice accounts and strong commercial acumen required.
- Other info: The Advocate Group values diversity and welcomes applications from all backgrounds.
The predicted salary is between 52000 - 78000 £ per year.
Senior National Account Manager – Aldi & Lidl
Remote – 1 day per month in London HQ
Up to £85,000 + car allowance + benefits
We’re working with a leading branded food manufacturer to recruit a Senior Business Account Manager to take on a newly created role managing the Aldi and Lidl accounts. This is a strategic and high-profile opportunity to join a fast-paced, ambitious commercial team at an exciting time of growth.
This is a major account across both branded and Own Label product, you will manage a team of National Account Managers and National Account Executives, to deliver on customers that have huge opportunities for growth.
You’ll take full ownership of both customers, managing the combined P&L, leading all commercial planning, and playing a key role in shaping the discount channel strategy. The role offers remote working with just one day a month in the London office.
Key Responsibilities:
- Full P&L ownership of Aldi and Lidl accounts
- Lead JBP development, promotional strategy, forecasting, and commercial planning
- Build and maintain strong relationships with buyers and key stakeholders across both retailers
- Work cross-functionally with supply chain, category, marketing, and commercial finance
- Develop insight-led proposals and identify growth opportunities across the discount channel
- Lead internal alignment across teams to ensure delivery of strategic plans
- Play a senior role in the wider channel team – contributing to best practice and capability building
What we’re looking for:
- Senior NAM or existing SNAM with experience managing Aldi, Lidl or similar retail accounts
- Strong track record of delivering commercial results and owning the P&L
- Excellent negotiation, relationship-building, and communication skills
- Strategic mindset with strong attention to detail and data-driven decision making
- Comfortable in a fast-paced environment with high levels of autonomy
- Confident working cross-functionally and aligning stakeholders across the business
This is a fantastic opportunity to step into a newly created, high-impact role within a top-tier branded business, taking the lead on two of the most influential retail customers in the UK.
If the role and responsibilities sound like a good fit for you, then I’d love to speak to you!
Find out more about our available opportunities or how we can help you further your career – contact us today.
Please get in touch with or click “Apply Now” to be considered for this vacancy:
Call: 020 7871 8000
Email: will.cattell@advocate-group.co.uk
Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.
Contact Detail:
Advocate Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior National Account Manager
✨Tip Number 1
Network with professionals in the contract catering industry. Attend relevant events or webinars where you can meet potential colleagues or clients. Building relationships now can give you a leg up when applying for the Senior National Account Manager position.
✨Tip Number 2
Research the key players in the contract catering market, such as Sodexo, Aramark, and Elior. Understanding their business models and recent developments will help you speak confidently about how you can contribute to their success during interviews.
✨Tip Number 3
Prepare to discuss your experience with P&L management in detail. Be ready to share specific examples of how you've driven profitable growth in previous roles, as this will be crucial for the Senior National Account Manager position.
✨Tip Number 4
Familiarise yourself with the latest trends in the food industry, especially those affecting contract catering. Being knowledgeable about current challenges and opportunities will demonstrate your commitment and insight during the application process.
We think you need these skills to ace Senior National Account Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in managing contract caterers or large foodservice accounts. Use specific examples that demonstrate your commercial acumen and P&L management skills.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the contract catering market and your ability to build strategic relationships. Mention key customers like Sodexo, Aramark, and Elior to show your familiarity with the industry.
Highlight Key Achievements: In your application, emphasise any significant achievements in previous roles, particularly those related to driving profitable growth and developing Joint Business Plans. Quantify your successes where possible.
Showcase Your Soft Skills: Since the role requires strong negotiation and relationship management skills, include examples that demonstrate your ability to work autonomously and thrive in a remote environment. This will help you stand out as a self-starter.
How to prepare for a job interview at Advocate Group
✨Know Your Numbers
As a Senior National Account Manager, you'll be responsible for a £5m P&L. Be prepared to discuss your experience with managing budgets and driving profitable growth. Highlight specific examples where you've successfully improved financial performance.
✨Showcase Your Relationship Management Skills
You'll need to manage key customers like Sodexo and Aramark. Prepare to share stories that demonstrate your ability to build and maintain strong relationships with major contract caterers. Think about how you’ve navigated challenges in these partnerships.
✨Demonstrate Strategic Thinking
The role requires building strategic Joint Business Plans. Be ready to discuss your approach to aligning offerings with customer needs and how you've identified new growth opportunities in the past. This will show your capability in long-term planning.
✨Prepare for Negotiation Scenarios
Strong negotiation skills are essential for this position. Anticipate questions about your negotiation style and prepare examples of successful negotiations you've led. This will help illustrate your commercial acumen and confidence in driving P&L performance.
