Conversion Rate Optimization (CRO) Senior Manager

Job Title: Conversion Rate Optimization (CRO) Senior Manager

Department: Marketing

Division: BritBox

Work pattern: Hybrid

Location: London

Reports to: VP, Global Customer Experience & Strategy

About Us

Welcome to BritBox, the go-to streaming destination for the best of British entertainment.

Born of the BBC, we bring authentic British stories to audiences all around the world. Since our launch in 2017, our fans have fuelled our growth to seven markets, including North America, Australia, and the Nordics. We’re a small but mighty streamer that punches above its weight – we’re on every major distribution platform and even among the bright lights of Times Square! And hold on to your bowler hats because we’re just getting warmed up.

At BritBox, we offer an unparalleled streaming collection of new and iconic mysteries, dramas, comedies and more. Our careful selection of thoughtfully crafted character-driven stories, brimming with trademark British wit and irresistible charm have helped us attract loyal fans all over the world.

Now, here’s where you come in: this is your chance to be a part of something big. If you’re passionate about entertainment, thrive in a fast-paced environment with a high performing yet supportive culture, and want to play a meaningful role in our remarkable growth story, this is your chance. Join our team and help us bring the best of British TV to fans everywhere.

Job Purpose

We are looking for a data-driven and results-oriented Conversion Rate Optimization (CRO) Senior Manager. If you are a data-driven optimization expert with a passion for improving user experiences and driving business results, we’d love to hear from you!

Responsibilities:

Data-Driven Reporting:

• Ensure underlying marketing data is up to date and reconciles with platform data and other key ‘sources of truth’
• Regularly present data-backed insights and recommendations to key stakeholders.
• Identifying gaps in current data & insights for Marketing team, from tagging to dashboards
• Suggest workflow and process improvements that increase the marketing team’s capability to optimize and improve campaigns and user journeys
• Utilize existing tools Google Analytics, Datorama, Tableau, Optimizely etc to measure and track performance improvements.

Marketing & Media Performance Insights:

• Analyze paid media campaigns, conversion metrics, user behavior, and marketing campaign performance to identify opportunities for improvement.
• Develop and share actionable insights and recommendations for increasing conversion rates across our subscription models.
• Regularly report on key performance indicators (KPIs) such as customer acquisition cost (CAC), lifetime value (LTV), and conversion rates.

Customer Journey Optimization:

• Continuously experiment with new ideas and leverage data to prioritize high-impact tests in buy/upgrade flows, checkout, marketing landing pages and other key customer touchpoints
• Work closely with core testing stakeholders to implement changes based on test results and optimize the user experience.

SEO Strategy & Implementation:

• Lead SEO initiatives to drive organic traffic and ensure our website ranks well for key search terms related to our subscription offering.
• Work with Editorial and Product teams to optimize on-page SEO elements such as meta tags, headings, and content structure.
• Keep up to date with SEO best practices, algorithm updates, and industry trends to maintain and improve our search visibility.

Qualifications:

• Proven experience in Conversion Rate Optimization (CRO), with a focus on subscription-based D2C businesses
• Strong understanding of paid media channels including paid search, social and other biddable medias
• Strong understanding of A/B testing, funnel optimization, and user behavior analytics.
• Proficiency with analytics tools (e.g., Google Analytics, Hotjar, Optimizely, VWO, or similar platforms).
• Solid understanding of SEO best practices, keyword research, and on-page/off-page optimizations.
• Experience with tools like SEMrush, Ahrefs, or Moz for SEO analysis.
• Strong analytical skills and the ability to make data-driven decisions.
• Excellent collaboration and communication skills, with the ability to present data and insights to both technical and non-technical teams.

Preferred Qualifications:

• Experience in a subscription-based business model.
• Familiarity with UX/UI principles and the ability to work with design teams to improve customer interfaces.
• Background in paid media optimization (e.g., Google Ads, Facebook Ads) is a plus.

Skills and Personal Attributes

• Passionate about British TV and SVOD
• Motivated by working in a fast-paced media environment
• Natural project manager, able to manage self & others to complete tasks on time and communicate clear deliverables and expectations
• Excited to pioneer and continually evolve a new platform for testing & optimization
• Proven ability to translate analytics into actionable insights
• Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams.

This job spec is not exhaustive and may change from time to time in line with the evolving nature of a dynamic and growing business.

Our Values

Our BritBox Global Values not only represent our culture but also ensure that we have principles that shape everything we do. Defined by our employees, they are not just words on a page, but the foundation of how we work together, every day.

• People first
• Ready for anything
• Big on brilliance
• Creative & curious
• We open up

Our values have been cascaded into specific behaviours, which are embedded into all of our people processes, including hiring, onboarding, performance evaluation and feedback.

We are proud of our values and seek to hire people who resonate with them.