Featured Chief Executive Officer

Finest Brands International are a sports equipment manufacturer who also own a well-regarded country lifestyle brand. We are currently seeking an experienced, highly motivated CEO to lead the business in its next phase of growth.

The ideal candidate will be an independent leader with a strong background in retail, marketing, and creative design, having tangible experience leading brands generating circa £10m-£15m in annual revenue. You will be responsible for managing all aspects of the business with full P&L ownership, including hiring, and leading the team, defining and executing a growth strategy.

Responsibilities

• Build and lead a team of exceptional talent to transform the brands for the next stage of profitable growth.
• Develop and execute a comprehensive product innovation and expansion strategy to drive growth and profitability.
• Identify and evaluate new market opportunities, develop market entry strategies, and drive successful market launches from scratch.
• Formulate an internal and external collaborative approach to develop a brand and social strategy, which increases awareness and reach, whilst optimising revenue across owned and paid channels.
• Provide the overall vision, leadership, and direction of the product design strategy for the business.
• Lead new product development initiatives, from idea generation to product launch, ensuring a strong pipeline of innovation.
• Manage pricing strategy, ensuring optimal positioning for the brand in the marketplace.
• Expand the brand’s presence across eCommerce and traditional retail channels, both domestically and internationally.
• Ownership of a full brand P&L and management of reporting structures to influence other departments to optimise the results across the group.
• Monitor and analyse market trends, competitor activities, and customer insights to inform decision-making and drive continuous improvement.
• Develop and maintain strong relationships with key partners, retailers, and industry stakeholders.
• Ensure compliance with all relevant regulations, standards, and company policies.

About You

• A minimum of 10 years of working experience within a successful brand in the retail industry, with a proven track record of success.
• Demonstrated experience in retail, ecommerce, product development, marketing, branding, market entry, and international expansion.
• Strong strategic and commercial thinking, analytical, and problem-solving skills.
• Exceptional leadership and team management abilities, with a track record of developing and nurturing high-performing teams.
• Excellent communication, negotiation, and relationship-building skills.
• Ability to operate independently, manage multiple priorities, and make sound decisions in a fast-paced environment.
• Demonstrated experience reporting on business performance to Exec-level.
• High level of financial literacy, capable of making informed decisions on multiple levels (net revenue, margin, EBITDA).

Location: Cardiff or Leeds

FINEST BRANDS INTERNATIONAL LIMITED

Cardiff: Unit 4, Heron Road, Rumney, Cardiff, CF3 3JE

Leeds: Laurel House – 146-148 Garnet Road – Leeds – West Yorkshire – LS11 5HP

Website:

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