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For Companies At a Glance
- Tasks: Drive growth and engagement through innovative paid media strategies.
- Company: Join a market-leading company transforming the cooking experience.
- Benefits: Enjoy flexible work options and a vibrant team culture.
- Why this job: Be part of a dynamic eCommerce team making a real impact.
- Qualifications: Looking for passionate digital marketers with a results-driven mindset.
- Other info: Opportunity to work with cutting-edge products in a fast-paced environment.
The predicted salary is between 28800 - 42000 £ per year.
Job Description
Are you a results-driven digital marketer with a passion for paid media strategy? Do you want to work with an innovative, market-leading product that’s transforming the way people cook? Join a dynamic eCommerce team as an EMEA Paid Media Specialist and help drive growth, engagement, and revenue across key digital channels.
About the Role:
As an EMEA Paid Media Specialist, you will play a crucial role in managing and optimizing digital advertising campaigns across the company’s eCommerce website and Amazon. With a strong focus on paid social (Meta, TikTok, Pinterest) and paid search (Google, Bing), your goal will be to achieve target ROAS, scale campaigns, and implement strategic tests to maximize performance. This role collaborates with creative, analytics, finance, and product teams to drive conversions and revenue growth across EMEA markets.
Key Responsibilities:
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Serve as a subject matter expert for paid social and paid search campaigns (Meta, Google, Bing, TikTok, Pinterest).
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Manage and optimize day-to-day performance of paid social and SEM (Google/Bing) campaigns.
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Continuously test ad creatives, audience segments, and bid strategies to drive performance improvements.
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Ensure all performance marketing efforts stay above target ROAS each month/quarter.
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Collaborate with the creative team to develop high-converting ad creatives for product launches, promotions, and seasonal campaigns (e.g., Black Friday, Father’s Day).
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Own reporting, weekly business reviews (WBRs), roadmap creation, test plans, and scaling strategies.
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Develop efficient processes for ad creation, creative requests, campaign builds, and performance tracking.
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Perform ad-hoc analysis using Google Analytics, Meta, Google Ads, Bing Ads, and other reporting tools.
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Create and refine audiences and targeting strategies across Meta and Google platforms.
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Affiliate marketing experience is a plus, particularly familiarity with the Impact affiliate network.
Requirements:
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3+ years of digital marketing experience with a strong focus on paid social (Meta, TikTok, Pinterest, etc.).
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1+ year of experience managing Google Ads (Search, Shopping, YouTube, Display).
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Strong Google Analytics knowledge.
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Advanced Excel/Google Sheets skills for data analysis.
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Experience in consumer eCommerce companies preferred.
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Strong communication skills with the ability to translate data into actionable insights.
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Highly organized, analytical, and detail-oriented with a passion for data-driven marketing.
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Ability to work independently and collaboratively in a fast-paced, results-driven environment.
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Quick learner who adapts to evolving ad platforms and industry trends.
Nice to Have:
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Amazon Ads and Seller Central experience.
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Meta Certified Marketing Professional qualification.
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1+ year of experience with Amazon Ads and Seller Central.
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Familiarity with Meta Blueprint or Meta Blueprint certification.
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Google Ads Search and Google Shopping Ads experience.
Paid Media Specialist employer: ALFEN TECHNOLOGY LTD
Contact Detail:
ALFEN TECHNOLOGY LTD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Specialist
✨Tip Number 1
Familiarize yourself with the latest trends in paid media and digital marketing. This will not only help you understand the industry better but also allow you to speak confidently about your insights during the interview.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to optimize campaigns in the past. Be ready to discuss specific metrics and results that demonstrate your impact on previous projects.
✨Tip Number 3
Network with professionals in the eCommerce and digital marketing space. Attend relevant webinars or local meetups to connect with others who can provide insights or even referrals for the position.
✨Tip Number 4
Research our company and its products thoroughly. Understanding our mission and how we position ourselves in the market will help you align your answers with our goals during the interview process.
We think you need these skills to ace Paid Media Specialist
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the EMEA Paid Media Specialist position. Understand the key responsibilities and required skills, and think about how your experience aligns with them.
Highlight Relevant Experience: In your CV and cover letter, emphasize your previous experience in digital marketing and paid media strategy. Use specific examples of campaigns you've managed and the results you've achieved to demonstrate your expertise.
Craft a Compelling Cover Letter: Write a tailored cover letter that showcases your passion for paid media and your understanding of the eCommerce landscape. Mention why you are excited about the opportunity to work with their innovative product.
Proofread Your Application: Before submitting your application, carefully proofread all documents for spelling and grammatical errors. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at ALFEN TECHNOLOGY LTD
✨Show Your Passion for Paid Media
Make sure to express your enthusiasm for paid media strategies during the interview. Share specific examples of campaigns you've worked on and the results they achieved, as this will demonstrate your commitment and expertise in the field.
✨Know the Product Inside Out
Since the role involves working with a market-leading product, take the time to research and understand it thoroughly. Be prepared to discuss how you can leverage paid media to enhance its visibility and drive engagement.
✨Highlight Your Analytical Skills
As a Paid Media Specialist, data analysis is crucial. Be ready to talk about how you've used analytics tools to measure campaign performance and optimize strategies. Providing concrete examples will showcase your analytical mindset.
✨Demonstrate Team Collaboration
This role is part of a dynamic eCommerce team, so emphasize your ability to work collaboratively. Share experiences where you've successfully partnered with other departments or team members to achieve common goals.
