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- Tasks: Manage and optimize Facebook ad campaigns for the online gambling industry.
- Company: Join a young, dynamic marketing agency focused on iGaming and mobile apps.
- Benefits: Enjoy a hybrid work environment in Stoke on Trent with a salary up to £45K plus perks.
- Why this job: Channel your creativity in a welcoming environment that encourages progression and teamwork.
- Qualifications: 4+ years of experience in Paid Media and Paid Social, with a strategic mindset.
- Other info: iGaming experience is highly desirable; applicants must have full working rights in the UK.
The predicted salary is between 36000 - 54000 £ per year.
Job Description
PAID SOCIAL SPECIALIST
Are you looking to channel all of your creativity into taking our thriving marketing agency who have a focus on the iGaming sector? If you are dedicated in the Paid Media space and are a keen Paid Social Specialist this position could be for you.
- 4+ years’ experience in Paid Social.
- Hybrid – Stoke on Trent
- Up to £45K + Perks.
WHO ARE WE?
We are a young and dynamic company managing multiple websites and apps. Our goal is to deliver top-quality information across various platforms. Our core focus lies in the gambling and gaming industry, particularly mobile apps and websites. We cover sports betting, casinos, poker, bingo, e-sports, live casinos, and more.
We strive to create a welcoming environment, where progression is certainly encouraged for our employees. Due to our constant expansion, we are seeking to add a Paid Social Specialist to the team.
WHAT WILL YOU BE DOING?
We are looking for a skilled Facebook Ads Specialist with expertise in the gambling niche. The ideal candidate will manage and optimize Facebook ad campaigns specifically for the online gambling industry, ensuring compliance with platform regulations while driving high-quality traffic.
As the Paid Social Specialist – advertising, forecasts, analysing, strategy, as well as keeping up to date on the latest Paid Social practices are all part of this position and should be common knowledge for the successful applicant.
Responsibilities:
- Develop, launch and optimise Meta Ad campaigns targeting potential buyers.
- Generate engaging ad copy and design for Gambling products.
- Evaluate campaign performance and refine strategies to optimise ROI.
- Ensure all campaigns comply with Facebook's advertising guidelines, with a focus on gambling content.
- Work with the wider organisation and collaborate with Content and Design teams.
- Monitor audience insight/data.
- A/B Testing on ad elements to optimise performance.
- Manage Ad budgets efficiently.
WE NEED YOU TO HAVE…
- 4+ years in a Paid Media position.
- 4+ years Paid Social experience.
- Highly Strategic mindset.
- iGaming experience highly desirable.
- Great communication skills
- Google Analytics, Google Ads.
- Meta Ads experience essential.
- Excellent teamwork.
TO BE CONSIDERED AS A PAID SOCIAL SPECIALIST…
Please either apply by clicking online or emailing me directly to cameron.chambers@searchability.com. For further information please call me on 07719 067 562. By applying for this role, you give express consent for us to process and submit (subject to required skills) your application to our client in conjunction with this vacancy only.
Please note this role does not offer sponsorship so is only accepting applicants with full working rights in the UK.
Paid Media, PPC, Paid Social, Strategy, Search, Shopping, Display, Google Analytics, Meta Ads
Paid Social Specialist employer: Searchability®
Contact Detail:
Searchability® Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Specialist
✨Tip Number 1
Make sure to showcase your experience in the iGaming sector. Highlight any specific campaigns you've worked on that relate to gambling, as this will demonstrate your understanding of the niche and its unique challenges.
✨Tip Number 2
Familiarize yourself with Facebook's advertising guidelines, especially those related to gambling content. Being able to discuss compliance during your interview will show that you are proactive and knowledgeable about the industry.
✨Tip Number 3
Prepare to discuss your strategic mindset by bringing examples of how you've optimized ad campaigns in the past. Be ready to explain your thought process behind A/B testing and how it improved ROI.
✨Tip Number 4
Network with professionals in the iGaming and paid media space. Engaging with others in the industry can provide insights and potentially lead to referrals, which can be a great advantage when applying for this role.
We think you need these skills to ace Paid Social Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your 4+ years of experience in Paid Social and any specific achievements in the iGaming sector. Use keywords from the job description to align your skills with what they are looking for.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the gambling industry and your strategic mindset. Mention specific campaigns you've managed and how you optimized them for better ROI.
Showcase Relevant Skills: Emphasize your expertise in Meta Ads, Google Analytics, and your ability to work collaboratively with content and design teams. Highlight any A/B testing experiences and how they improved campaign performance.
Follow Application Instructions: Apply through our website or email your application directly as specified. Ensure you include all required documents and double-check for any errors before submitting.
How to prepare for a job interview at Searchability®
✨Showcase Your Experience
Make sure to highlight your 4+ years of experience in Paid Social during the interview. Be prepared to discuss specific campaigns you've managed, especially in the iGaming sector, and how you optimized them for better performance.
✨Demonstrate Your Strategic Mindset
Since the role requires a highly strategic mindset, come prepared with examples of how you've developed and executed successful ad strategies. Discuss your approach to A/B testing and how it has improved campaign outcomes.
✨Familiarize Yourself with Compliance
Understanding Facebook's advertising guidelines, particularly for gambling content, is crucial. Brush up on these regulations and be ready to explain how you've ensured compliance in your past campaigns.
✨Collaborative Spirit
This position involves working closely with Content and Design teams. Be ready to share examples of how you've successfully collaborated with other departments to create engaging ad copy and designs that resonate with target audiences.
