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- Tasks: Lead research and insights to drive brand growth and customer understanding.
- Company: Join a dynamic team in the Garden Retail industry, focused on innovation and customer experience.
- Benefits: Enjoy a creative work environment with opportunities for professional growth and collaboration.
- Why this job: Be a brand guardian and shape impactful marketing strategies that resonate with customers.
- Qualifications: Experience in qualitative and quantitative research, data analysis, and brand management is essential.
- Other info: Work closely with various teams to enhance customer experiences both online and in-store.
My client within the Garden Retail industry, are looking to recruit a Brand & Insights Manager. A guardian of the brand, managing partnerships, utilising insight and taking the brand forward. A commercially focused role, you will inspire insight-led decision making through understanding our customers better than anyone and utilising multiple sources of data to identify, size and prioritise growth opportunities. You will use this insight to build, shape and manage the brand activation. Role responsibilities: * You’ll be responsible for leading qualitative and quantitative research across multiple business areas with a focus on stakeholder engagement and influencing * Design and lead qualitative and quantitative research methodologies * Manage, analyse, interpret and present data to create actionable insights * Align with individual business areas to help them shape their insight needs – this will include restaurant, buying and customer teams. You’ll work with stakeholders to understand business requirements, market trends and opportunities * You’ll also work on specific customer experience projects that will help champion customer first in-store and online * Identify new opportunities for improvement, based on market trends and customer insights by conducting trend analysis, considering the full customer experience of range, store experience and service * Combine data analytics with quantitative and qualitative research * Track and analyse campaign/project performance * Manage agency and supplier relations with strong relationships * Manage the creative development and production for integrated multi-channel campaigns including but not limited to Spring, Christmas, and calendar events * Manage brand marketing budgets, including planning, tracking and reporting * Conduct competitor reviews and insight and communicate the findings with the wider team and/or business where relevant * Manage the seasonal theme development process ensuring cross functional representation resulting in commercial and customer focussed business themes * Be the brand guardian for the business – ensuring the brand guidelines are up to date and that the wider HO and store teams understand how to work to the guidelines * Support the marketing and wider business teams in how they use brand assets and ensure that the brand guidelines are always adhered to * Develop and manage our brand visual language, TOV and messaging – ensuring it is on brand, commercial and relevant for our target customers * Manage brand partnerships and sponsorship activity If you have any questions around the role, please contact Keith at KAT Recruitment
Brand & Insights Manager employer: KAT Recruitment
Contact Detail:
KAT Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand & Insights Manager
✨Tip Number 1
Familiarize yourself with the latest trends in the garden retail industry. Understanding current market dynamics and customer preferences will help you demonstrate your insight into the brand's needs during the interview.
✨Tip Number 2
Prepare to discuss specific examples of how you've used qualitative and quantitative research to drive brand decisions in previous roles. This will showcase your ability to lead research methodologies effectively.
✨Tip Number 3
Network with professionals in the garden retail sector or related fields. Building connections can provide you with valuable insights and potentially lead to referrals for the position.
✨Tip Number 4
Be ready to talk about your experience managing brand partnerships and campaigns. Highlighting successful projects will illustrate your capability to manage relationships and deliver results.
We think you need these skills to ace Brand & Insights Manager
Some tips for your application 🫡
Understand the Brand: Dive deep into the brand's identity and values. Familiarize yourself with their current marketing strategies, campaigns, and customer engagement practices to tailor your application accordingly.
Highlight Relevant Experience: Emphasize your experience in managing qualitative and quantitative research. Provide specific examples of how you've used insights to drive brand strategy and decision-making in previous roles.
Showcase Data Skills: Demonstrate your ability to analyze and interpret data. Include examples of how you've combined data analytics with research methodologies to create actionable insights that have led to business growth.
Align with Role Responsibilities: Make sure to align your skills and experiences with the specific responsibilities listed in the job description. Discuss your experience in managing brand partnerships, creative development, and budget management to show you are a perfect fit.
How to prepare for a job interview at KAT Recruitment
✨Understand the Brand's Essence
Before the interview, make sure you have a deep understanding of the brand's values, mission, and current market position. This will help you articulate how your insights can align with their goals and enhance their brand presence.
✨Showcase Your Research Skills
Be prepared to discuss specific methodologies you've used in qualitative and quantitative research. Highlight any successful projects where your insights led to actionable outcomes, demonstrating your ability to influence decision-making.
✨Prepare for Stakeholder Engagement Scenarios
Think of examples where you've effectively engaged with stakeholders to understand their needs. Be ready to discuss how you managed relationships and influenced various teams to prioritize insights that drive growth.
✨Demonstrate Data-Driven Decision Making
Illustrate your experience in combining data analytics with research findings. Prepare to discuss how you've tracked campaign performance and used insights to identify new opportunities for improvement in customer experience.
