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- Tasks: Join us as a Sales Operations Specialist, driving lead generation and campaign execution.
- Company: Be part of a dynamic team in the gaming industry, helping creative teams succeed.
- Benefits: Enjoy remote work flexibility and opportunities for professional growth.
- Why this job: Make an impact by supporting sales with data-driven insights and creative outreach strategies.
- Qualifications: 3+ years in sales operations or demand generation, with strong organisational skills and attention to detail.
- Other info: Passion for games and storytelling is a must!
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a Sales Operations & Demand Generation Specialist to help fuel our sales engine by identifying high-quality leads, building and enriching contact databases, and executing strategic outbound campaigns. This role blends research, data hygiene, campaign execution, and marketing operations, ensuring our Business Development team is equipped with the right intelligence, content, and tools to win new business.
You’ll work closely with sales, marketing, and operations to drive pipeline growth by identifying buyer personas, sourcing decision-maker contacts, and building a repeatable, data-informed outbound process.
Key Responsibilities- Lead Research & Prospecting
- Use tools like LinkedIn Sales Navigator, Apollo, ZoomInfo, and web scraping to identify and enrich leads aligned to our Ideal Customer Profile (ICP).
- Build and manage lists of key decision-makers across Art, Production, Outsourcing, and Engineering departments at game studios globally.
- Identify and tag personas (e.g., Art Directors, Outsourcing Managers, Heads of Production) and map them to relevant service needs.
- Sales Enablement & Operations
- Own and maintain the hygiene of our HubSpot CRM: tagging leads, updating contact records, ensuring correct stage assignment, and syncing campaign data.
- Design and execute outbound email sequences and multi-touch cadences in collaboration with Business Development.
- Build dashboards and reports to track campaign performance, engagement, and pipeline contribution.
- Campaign Execution
- Support strategic email and LinkedIn outreach campaigns targeting studios of all sizes, from indie to AAA.
- Write, proof, and schedule outbound messages using templates aligned to client verticals or service lines (Cinematics, VFX, Environment, Characters, etc.).
- Align messaging to pain points and value propositions across regions (e.g., Japan, North America, Europe).
- Collaboration & Content
- Work cross-functionally with the marketing and operations teams to develop case studies, update portfolio links, and ensure outbound material is tailored and relevant.
- Coordinate updates to the website, product one-pagers, and outbound decks as needed.
- Monitor industry news and game releases to support opportunistic outreach campaigns.
- 3+ years in sales operations, demand generation, or lead research, preferably in games, media, or digital production services.
- Familiar with HubSpot and Sugar CRM, LinkedIn Sales Navigator, and at least one lead scraping or enrichment platform (e.g., Apollo, Snov.io).
- Strong organizational and project management skills; able to manage multiple campaigns and meet deadlines.
- Excellent written English and attention to detail, especially for outbound communications.
- Data-driven mindset with the ability to extract insights and optimize outreach performance.
- Self-starter who thrives in a fast-paced, remote-first global environment.
- Passion for games, storytelling, and helping creative teams succeed.
Sales Operations Specialist employer: LinkedIn
Contact Detail:
LinkedIn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Operations Specialist
✨Tip Number 1
Familiarise yourself with the tools mentioned in the job description, such as LinkedIn Sales Navigator and HubSpot. Having hands-on experience or even a basic understanding of these platforms will give you an edge during discussions and show that you're proactive.
✨Tip Number 2
Research the gaming industry and understand the different roles within game studios. Knowing the key decision-makers and their pain points will help you tailor your outreach strategies effectively, making you a more attractive candidate.
✨Tip Number 3
Prepare to discuss how you've successfully managed multiple campaigns in the past. Highlighting your organisational skills and ability to meet deadlines will resonate well with us, as these are crucial for the role.
✨Tip Number 4
Show your passion for games and storytelling in your conversations. We value candidates who are genuinely interested in the industry, so sharing your thoughts on recent game releases or trends can help you stand out.
We think you need these skills to ace Sales Operations Specialist
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Sales Operations Specialist position. Tailor your application to highlight relevant experience in sales operations, demand generation, and lead research.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience with tools like HubSpot, LinkedIn Sales Navigator, and any lead scraping platforms. Provide specific examples of how you've successfully managed campaigns or improved data hygiene in previous roles.
Showcase Your Skills: Demonstrate your organisational and project management skills by detailing how you've managed multiple campaigns simultaneously. Mention your attention to detail and ability to write clear, engaging communications, as these are crucial for the role.
Tailor Your Application: Make sure to customise your cover letter to reflect your passion for games and storytelling. Align your messaging with the company's values and the specific needs outlined in the job description to make a strong impression.
How to prepare for a job interview at LinkedIn
✨Know Your Tools
Familiarise yourself with tools like LinkedIn Sales Navigator, Apollo, and HubSpot CRM before the interview. Be ready to discuss how you've used these platforms in your previous roles to identify leads and manage data effectively.
✨Showcase Your Research Skills
Prepare examples of how you've conducted lead research and prospecting in the past. Highlight specific instances where you identified key decision-makers and enriched contact databases, demonstrating your ability to align with an Ideal Customer Profile.
✨Demonstrate Data-Driven Decision Making
Be prepared to discuss how you've used data to inform your outreach strategies. Share insights on how you've tracked campaign performance and optimised processes based on data analysis, showcasing your analytical mindset.
✨Communicate Clearly and Effectively
Since excellent written English is crucial for this role, practice articulating your thoughts clearly. Prepare to discuss how you tailor messaging to different audiences and pain points, ensuring your communication aligns with the company's value propositions.
