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For Companies At a Glance
- Tasks: Join our team to plan and execute FT's social media coverage of global news events.
- Company: The Financial Times is a leading global news organization based in London.
- Benefits: Part-time role with flexible hours, working three days a week on a 6-month contract.
- Why this job: Be at the forefront of digital journalism and engage audiences with innovative social content.
- Qualifications: Passion for social media, strong news judgement, and experience in a newsroom environment.
- Other info: Sunday shifts required; opportunity to experiment with new tools and platforms.
The predicted salary is between 28800 - 43200 £ per year.
Who We Are
The Standard is a media owner that provides Culture & News for Londoners everywhere.
Through our story-first digital centric publishing we deliver content across Digital, Audio, Video, Social platforms and are launching a new weekly print product.
We are based in Finsbury Square, London.
About you
We are looking for an enthusiastic individual with good knowledge and experience of news and social media. An understanding of SEO is also beneficial. The right candidate will thrive in a busy and exciting digital first newsroom. Working closely with journalists across key channels (including News, Sport, Comment and Business), you will ensure we are identifying trending on-brand stories for loyal and new readers and deliver them so they reach maximum traffic potential across multiple platforms. A keen interest and understanding of current affairs – from politics and crime to celebrity news is a must.
Skills and experience
- Experience working in a newsroom environment
- Experience posting on social media platforms such as X, Facebook and Instagram
- An understanding of TikTok and how-to create social videos
- Should be confident to work independently
- Ability to write engaging headlines and sells
- Ability to identify trends that would make for good potential stories
- Understand the Standard brand, tone and audience
- Thinking creatively and pitching ideas on how to make the most of each story on each platform
- A solid understanding of media law
- Video and photo editing experience is a plus
The Audience team
You will work with a team of social and SEO editors responsible for optimising and posting our content. You will report into the Director of Audience and Video. You will work with editors and journalists across the newsroom to identify trending stories, increase traffic and build a loyal audience via search and our social media platforms.
The role
The Social Editor is responsible for packaging and posting our content in an engaging manner, understanding the different needs of our users on different platforms. You will also help to identify on-brand trending stories and topics, offer ideas, and work with journalists across the newsroom to optimise content for search and social media to ensure it meets maximum traffic potential. We are looking for individuals with a passion for current affairs and a creative energy that will make our content stand out from other publishers on search and social media platforms.
Key responsibilities and accountabilities
- Package and post Standard content across all our social channels and platforms (Facebook, X, Insta, Bluesky, Thread, TikTok, Reddit)
- Optimise content to ensure maximum audience reach and engagement
- Identify trending topics to feedback to commissioning editors
- Work as part of the editorial team to ensure all staff are following social and SEO best practices
- Maximising reach and engagement for content across our key verticals / channels
- Monitor performance analytics from our social platforms and report on what\’s working, what\’s not, why, and how this should influence strategy.
- Keep abreast of developments in the field and advise on potential gains and pitfalls
Expected behaviours
- Continuous Improvement – Works in a smart, flexible and focused way, is open to change and suggests ideas for improvements to the way things are done.
- Collaboration – Builds and maintains positive and supportive working relationships with colleagues. Helps to create an inclusive and professional work environment.
- Building Capability – Keeps own knowledge and skill set current and evolving and looks for ways to continue learning to support the achievement of business objectives.
- Quality Service – Delivers high quality and efficient service and takes account of the diverse customer needs and requirements when looking at ways to improve service quality.
- Responsive Delivery – Works to agreed business goals and objectives and deals with challenges in a constructive and responsive way. Takes personal responsibility for quality of outputs.
The Standard Values
Trust
Fair. Honest. Accurate. From our reporting to how we conduct our relationships, trust is in our DNA.
Diversity
We are London – the most diverse city in the world. Our commitment is to represent our city with a team and through content that reflects our readers.
Innovation
Ideas are our currency. In a city that is always evolving we embrace and drive change across all our platforms, within our team and as a business.
Collaboration
We’re in this together – as colleagues, stakeholders, and citizens of our great capital. Teamwork is key to our success – inside and outside of the building.
Resilience
Through many of history’s landmark moments The Standard has responded and delivered. We’re proud to be a news brand with a powerful legacy – and a focus on the future
Diversity Statement: our commitment to diversity and inclusion
At The Standard our ambition is to represent our city with a team and through content that reflects our audience. We want to attract those voices previously underrepresented in media, offering a rewarding career and opportunities for all. Teamwork is key to our success. We want all our people to feel like they belong and that their voices matter. If you need any assistance or adjustments during the process, please contact us.
Social Media Editor employer: The London Standard
Contact Detail:
The London Standard Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Editor
✨Tip Number 1
Familiarize yourself with the Financial Times' social media presence. Follow their accounts, analyze their content strategy, and understand what types of posts resonate with their audience. This will help you align your ideas with their existing approach.
✨Tip Number 2
Stay updated on current events and trends in both journalism and social media. Being able to discuss recent news stories and how they could be presented on social platforms will show your passion and readiness for the role.
✨Tip Number 3
Prepare to showcase your creativity by developing a few sample social media posts or graphics that reflect the Financial Times' style. This can demonstrate your ability to synthesize information into engaging content.
✨Tip Number 4
Network with professionals in the industry, especially those who work in social media or journalism. Engaging in conversations about best practices and innovations can provide insights that will be valuable during your interview.
We think you need these skills to ace Social Media Editor
Some tips for your application 🫡
Understand the Role: Make sure you fully understand the responsibilities of a Social Media Editor at The Financial Times. Highlight your experience with social media, news coverage, and any relevant tools or platforms in your application.
Showcase Your Skills: In your CV and cover letter, emphasize your ability to create engaging social media content, your familiarity with analytics, and any experience you have with Adobe tools for designing graphics and videos.
Demonstrate News Judgement: Provide examples of how you've handled breaking news on social media in the past. This could include specific campaigns or posts that gained traction and engaged audiences effectively.
Tailor Your Application: Customize your cover letter to reflect your passion for social media and journalism. Mention any innovative strategies you've implemented in previous roles and how they could benefit The Financial Times.
How to prepare for a job interview at The London Standard
✨Show Your Passion for Social Media
Make sure to express your enthusiasm for social media and how it can be used to engage audiences. Share examples of how you've successfully utilized social platforms in the past, especially in a news context.
✨Demonstrate Your News Judgement
Be prepared to discuss your understanding of current events and how you prioritize news stories for social media. Highlight any experience you have with breaking news and how you handle it effectively.
✨Highlight Your Creative Skills
Discuss your experience with creating engaging content, including graphics and videos. If you have experience with Adobe tools, mention specific projects where you used them to enhance social media posts.
✨Prepare for Collaboration
Since this role involves working closely with various teams, be ready to talk about your teamwork skills. Share examples of how you've collaborated with editorial teams or other departments to achieve common goals.
