Behavioural Insights Team

The Behavioural Insights Team (BIT) is a pioneering organization based in the UK, dedicated to applying behavioural science to improve public policy and services. Established in 2010, BIT aims to harness insights from psychology and economics to influence behaviour positively and effectively. The team works closely with governments, charities, and businesses to design interventions that encourage better decision-making among individuals and communities.

BIT’s core activities include conducting rigorous research, developing innovative solutions, and evaluating the impact of behavioural interventions. They focus on various sectors, including health, education, and finance, striving to create evidence-based strategies that lead to meaningful change. By employing techniques such as nudging, they help organizations understand how small changes can lead to significant improvements in outcomes.

With a commitment to transparency and collaboration, the Behavioural Insights Team shares its findings and methodologies widely, contributing to the global conversation on behavioural science. Their vision is to create a world where policies are informed by behavioural insights, leading to enhanced well-being and societal progress.

• Founded: 2010
• Headquarters: UK
• Core Focus: Behavioural science applications in public policy
• Key Sectors: Health, Education, Finance

Through their work, BIT has established itself as a leader in the field, influencing policy decisions and promoting a deeper understanding of human behaviour. Their ongoing research and projects continue to shape the future of public services, making them more effective and responsive to the needs of citizens.