Chief Brand Officer (Hiring Immediately)

Job Description

Summary

Salary banding starting from over *£100,000
35 days’ holiday (pro rata)
10% in-store discount
Pension scheme.

Everyone who works at Lidl brings something unique to the table – but we also have a whole lot in common. We’re assertive, adaptable, and passionate in what we do. Just like you. An exciting, new opportunity has arisen to lead the Brand department, reporting into the Chief Customer Officer at Lidl GB.

In this role, you’ll be responsible for the strategic alignment of our global brand within the GB market, leading with a “customer-first” mindset, to help maximise sales, optimise costs and elevate the brand. You will shape our consumer brand, employer brand and corporate identity both internally and externally, as well as managing our own-label brand portfolio. In addition, you will also oversee long term strategic brand partnerships.

At Lidl, we offer a hybrid working model to give you the best of both worlds. Enjoy three days in the office and two at home, helping you find the work/life balance that truly works for you.

What you\’ll do

1. Overarching implementation of the global brand strategy of the Lidl brand and the own-label brand portfolio to optimise brand perception around relevance, attractiveness, competitiveness and loyalty.
2. Responsible for overseeing the rollout of the Lidl brand corporate identity and design, including local adaptations where necessary for GB.
3. Alignment of own label brand strategies within General Merchandise (Middle of Lidl) and Grocery based on category and market requirements.
4. Overseeing development and maintenance of a portfolio for long-term and strategic GB partnerships to increase brand awareness and relevance.
5. Leading on budget planning and resource allocation for brand activities, while being accountable for strategic goals and financial considerations.
6. Measure and evaluate success and leverage improvement measures across a series of brand, sales and store focused KPIs.
7. Further inspire and educate the business on the importance of brand.

What you\’ll need

1. A broad knowledge of FMCG or retail.
2. Inspirational and influential leader with a proven track record in building and leading high performing teams.
3. Experience in a leadership role related to brand strategy, communications or marketing.
4. Experience in brand positioning and maintaining a strong, data-driven brand identity.
5. Experience in raising awareness and upskilling colleagues on Brand topics via training and knowledge sharing.
6. Willingness and flexibility to travel nationally and internationally.

What you\’ll receive

● 35 days holiday (pro rata)
● 10% in-store discount
● Sabbatical
● Enhanced family leave
● Pension scheme
● Plus, more of the perks you deserve.

*includes an additional 10% non-contractual London Weighting allowance.

You’re Lidl like us. We value diversity, equity, and inclusion, welcoming applicants from all backgrounds. Join us to celebrate individuality and grow in a fair, respectful, and inclusive environment.

Disclaimer: due to the high volume of applications we receive, we reserve the right to close a vacancy earlier than the advertised date. This is to ensure our teams can manage application levels while maintaining a positive candidate experience. Once a vacancy has closed, we are unable to consider further applications, so please submit your application as soon as possible to avoid disappointment.

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