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- Tasks: Join our Marketing team to develop impactful strategies for our SaaS products in the energy sector.
- Company: Aurora Energy Research is a fast-growing company serving global energy sector leaders with innovative software solutions.
- Benefits: Enjoy flexible working options, private medical insurance, and local discounts while contributing to sustainability.
- Why this job: Be part of a dynamic team making waves in the energy industry with a fun and collaborative culture.
- Qualifications: 3+ years in SaaS/tech marketing, strong copywriting skills, and a passion for the energy transition.
- Other info: We value diversity and are open to flexible working arrangements tailored to your needs.
The predicted salary is between 28800 - 43200 £ per year.
Join our Marketing team in Oxford
About the position
We’re looking for a technically-minded, strategic marketer to critically impact the success of our software portfolio. You will take a client-centric approach to understanding our SaaS products’ value propositions and immerse yourself in our market segments to develop robust marketing strategies that help our software make waves in the energy industry.
Our software products and services help the transition towards a more sustainable world. Already launched in our home markets, we have Amun, Chronos and Origin, and we’ve plans to extend the releases across even more regions!
You will take evidence-based planning decisions and execute multi-channel campaigns considering the full marketing mix.
You will be a member of our global Marketing and Communications team, reporting into the EMEA Marketing Manager, and working with the other regional marketing specialists in the team.
To be successful, you will have prior experience with SaaS marketing, a sound understanding of content marketing strategies, and importantly, the eagerness to learn about energy markets and our software. You will work in a dynamic, stimulating, demanding and collaborative environment with development potential and a fun social culture, where we take our work seriously, but ourselves less.
Key responsibilities
- Monitor our value proposition in a changing market and evolving product range, anddevelop our key messaging for each SaaS product.
- Work with our Marketing and Software teams to plan and execute the strategic marketing plan for our SaaS products.
- Apply the marketing mix to attract the right audience, with the right messaging.
- Define B2B buyer personas, identify pain points, create content and marketingcollateral to target clients throughout the decision-making process.
- Develop and deliver targeted campaigns.
- Lead the digital media presence of our software.
- Generate and warm leads to hand to our sales team.
- Measure results and optimise accordingly.
What we are looking for
Required attributes:
- 3+ years working in SaaS/tech marketing.
- Experience of B2B content/ABM marketing.
- Commercially focused: anticipate, identify and satisfy client needs profitably.
- A good balance of superlative copywriting skills and creative flair.
- An analytical mindset, optimising efforts based on evidence.
- Confident and persuasive, contributing to discussions with colleagues of all levels.
- Outstanding written and verbal communication.
- A great team player.
- Enthusiasm and curiosity about the energy transition.
- Attention to detail and ability to switch fluently between high-level strategic considerations and details of implementation.
Desired attributes:
- CIM member: Affiliate or Associate ACIM.
- Experience of CRO, SEO, SEM and paid media.
- Experience of marketing subscription software, ideally in the energy industry.
- An interest in making a positive contribution to the global energy transformation.
- PowerPoint and Excel proficiency
What we Offer
Some of the benefits we include are:
- Private Medical Insurance
- Dental Insurance
- Parental Support
- Salary-Exchange Pension
- Employee Assistance Programme (EAP)
- Local Oxford Discounts
- Cycle-to-work Scheme
- Flu Jabs
At Aurora we will consider all requests for flexible working. For most roles, the following types of flexibility are usually possible: a hybrid model of remote and in-office working and flexible start and finish times. Please talk to us during the interview about the flexibility we could offer and we will be happy to explore the best available option for you.
The Company is committed to the principle that no employee or job applicant shall receive unfavourable treatment on grounds of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage or civil partnership, pregnancy and maternity.
The successful candidate would start as soon as possible. The team will review applications as they are received. Salary will be competitive with experience.
About us
From its academic roots, Aurora Energy Research is a thriving, rapidly growing company, currently serving over 600 of the world’s most influential energy sector participants, including utilities, investors, and governments.
While we constantly strive to reach new markets and diversify our product portfolio, we are already active across the globe in Asia-Pacific, Latin America, Europe, and North America, working with leading organisations to provide comprehensive market intelligence, bespoke analytic and advisory services, and cutting-edge software.
We are a diverse team of experts with vast energy, financial, and consulting backgrounds, covering power, hydrogen, carbon, and fossil commodities. With this, we provide data-driven intelligence to fuel strategic decisions in the global energy transformation.
Marketing Executive employer: Reed- UNLIMITED
Contact Detail:
Reed- UNLIMITED Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive
✨Tip Number 1
Familiarize yourself with the energy industry and our software products. Understanding the nuances of the market will help you articulate our value propositions effectively during discussions.
✨Tip Number 2
Showcase your experience in SaaS marketing by preparing examples of successful campaigns you've executed. Be ready to discuss how you used evidence-based planning to optimize results.
✨Tip Number 3
Network with professionals in the energy sector and SaaS marketing. Engaging with industry peers can provide insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 4
Demonstrate your analytical mindset by being prepared to discuss how you've measured campaign success in the past. Highlight your ability to adapt strategies based on data-driven insights.
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Marketing Executive position. Familiarize yourself with SaaS marketing and the energy industry to tailor your application effectively.
Highlight Relevant Experience: In your CV and cover letter, emphasize your 3+ years of experience in SaaS/tech marketing. Provide specific examples of B2B content marketing or account-based marketing (ABM) campaigns you've successfully executed.
Showcase Your Skills: Demonstrate your copywriting skills and creative flair in your application. Include samples of your work if possible, and mention any relevant tools or methodologies you are proficient in, such as CRO, SEO, SEM, and paid media.
Express Enthusiasm for the Energy Sector: Convey your curiosity and enthusiasm about the energy transition in your application. Discuss how your background and interests align with the company's mission to contribute positively to global energy transformation.
How to prepare for a job interview at Reed- UNLIMITED
✨Understand the SaaS Landscape
Make sure you have a solid grasp of SaaS marketing principles and how they apply to the energy sector. Be prepared to discuss your previous experiences in this area and how they can translate to the role.
✨Showcase Your Analytical Skills
Highlight your ability to make evidence-based decisions. Prepare examples of how you've used data to optimize marketing strategies or campaigns in the past, especially in a B2B context.
✨Demonstrate Your Creativity
Since the role requires a balance of copywriting skills and creative flair, come ready with examples of your work. Discuss how you've developed engaging content that resonates with target audiences.
✨Express Enthusiasm for the Energy Transition
Show genuine interest in the energy industry and the transition towards sustainability. Be ready to discuss current trends and how you see your role contributing to this important shift.
