Performance Marketing Manager

Manage the P&L of paid social acquisition and CRM channels, ensuring daily achievement of revenue, ROI, gross margin, and other business KPIs.

Develop short and long-term expansion strategies for campaigns, executing day-to-day tactics to drive traffic, revenue, and margin growth.

Continuously refine campaigns to enhance return on investment (ROI) and return on ad spend (ROAS) through A/B testing, audience segmentation, and creative optimization.

Track, analyze, and report on campaign performance using tools like Google Analytics and Facebook Ads Manager. Provide actionable insights to improve performance and meet business KPIs.

Design and execute A/B tests on ad copy, creatives, and landing pages to identify performance improvements.

Develop and implement targeting strategies, including retargeting, lookalike audiences, and demographic-specific campaigns to capture customers at different buying stages.

Improve organic search visibility and manage search engine marketing (SEM) campaigns to increase site traffic and conversions.

Collaborate with the eCommerce team to optimize the customer journey, enhance the user experience, and improve conversion rates through landing page and customer flow analysis.

Lead the global email marketing program, including marketing, transactional, and lifecycle emails to support customer growth and retention across eCommerce channels.

Oversee day-to-day activities across social and search platforms, including campaign planning, implementation, performance monitoring, and conversion optimization.

Conduct quarterly and monthly forecasting, performance projections, and manage media budgeting to ensure financial targets are met.

Develop and maintain detailed campaign reports and performance dashboards to track KPIs and identify optimization opportunities.

Review and optimize account structures, bidding strategies, audience segmentation, creative assets, and landing page experiences to maximize conversion and performance.

Work closely with internal marketing and brand team members to share data insights, learnings, and critical business performance observations.

3+ years of experience in performance marketing, preferably in the beauty or eCommerce sectors.

Proficiency in Google Ads, Facebook/Instagram Ads, Google Analytics, and other marketing platforms.

Strong analytical mindset with the ability to use data to optimize campaigns and achieve KPIs.

Experience managing CRM and email marketing programs.

Expertise in A/B testing, audience targeting, and CRO techniques.

Strong communication and collaboration skills.