Performance Account Manager

Duration – 6 months

5 years of experience in advertising sales, marketing, consulting or media. Experience in Paid search, Display, Video and other digital media channels.

Key Responsibilities

Campaign Strategy & Execution

• Develop, implement, and manage paid media campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), LinkedIn, TikTok, and other digital advertising channels.
• Conduct audience research, keyword analysis, and competitive benchmarking to inform campaign strategy.
• Manage budgets effectively, ensuring optimal allocation for maximum return on ad spend (ROAS).

Performance Monitoring & Optimization

• Continuously analyze campaign performance metric
• A/B test ad creatives, targeting strategies, and landing pages to optimize conversion rates.
• Adjust bidding strategies and campaign structures based on real-time data insights.

Client & Stakeholder Management

• Serve as the primary point of contact for clients, providing strategic guidance and regular performance updates.
• Collaborate with internal teams (creative, content, analytics) to align paid media efforts with broader marketing goals.
• Deliver data-driven reports, insights, and recommendations to stakeholders.

Industry Trends & Innovation

• Stay up to date with industry trends, platform updates, and emerging advertising technologies.
• Implement new strategies and best practices to enhance campaign effectiveness and efficiency.

Required Skills & Qualifications

• Experience: 5+ years in paid media, digital advertising, or performance marketing.
• Technical Skills: Proficiency in Google Ads, Meta Ads Manager, LinkedIn Ads, and other relevant platforms.
• Analytical Mindset: Strong ability to interpret data, derive insights, and make data-driven decisions.