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- Tasks: Lead marketing strategies to boost customer engagement and brand loyalty.
- Company: Join a dynamic asset management firm in the heart of the City.
- Benefits: Enjoy flexible working options and exciting corporate perks.
- Why this job: Be part of a creative team making a real impact in customer experiences.
- Qualifications: Bachelor's degree in marketing or business; experience in engagement is a plus.
- Other info: Ideal for those who thrive in fast-paced, collaborative environments.
The predicted salary is between 43200 - 72000 £ per year.
m partnered with an asset management firm based in the City to hire a Marketing Engagement Lead to drive customer engagement and brand loyalty. You\’ll spearhead strategic initiatives, develop tailored engagement strategies, and collaborate with cross-functional teams to amplify our marketing impact. Key Responsibilities of Marketing Engagement Lead: Strategy Development: Create and execute engagement strategies aligned with marketing goals and business objectives. Customer Journey Optimization: Analyze customer behavior and touchpoints to craft engaging journeys that enhance retention and advocacy. Content Strategy: Collaborate with content teams to produce compelling content across digital channels. Campaign Management: Lead campaigns to boost engagement and conversion rates effectively. Data Analytics: Utilize analytics tools to measure engagement effectiveness and guide data-driven decision-making. Cross-functional Collaboration: Align engagement efforts with sales, product, and customer success teams to streamline the customer experience. Community Building: Foster a thriving community through strategic initiatives and partnerships. Partnership Development: Identify and nurture partnerships with influencers and organizations to broaden our reach. Qualifications required of Marketing Engagement Lead: Bachelor\’s degree in marketing, business, or related field; advanced degree preferred. Proven marketing experience with a focus on engagement and retention. Strong strategic thinking, analytical skills, and proficiency with marketing tools. Excellent communication skills and ability to collaborate across teams. Creative mindset, adaptable to a fast-paced environment. #J-18808-Ljbffr
Contact Detail:
Morgan McKinley Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Engagement Lead (Asset Management)
✨Tip Number 1
Familiarise yourself with the latest trends in asset management marketing. Understanding the specific challenges and opportunities in this sector will help you tailor your approach and demonstrate your expertise during interviews.
✨Tip Number 2
Network with professionals in the asset management field. Attend industry events or join relevant online forums to connect with potential colleagues and learn more about what companies like us are looking for in a Marketing Engagement Lead.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive engagement strategies in previous roles. Be ready to discuss specific metrics and outcomes that highlight your impact on customer retention and advocacy.
✨Tip Number 4
Prepare to discuss your experience with cross-functional collaboration. Think of instances where you've successfully worked with sales, product, or customer success teams to enhance the customer journey, as this is crucial for the role.
We think you need these skills to ace Marketing Engagement Lead (Asset Management)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing engagement and retention. Use specific examples that demonstrate your strategic thinking and analytical skills, particularly in relation to customer journey optimisation.
Craft a Compelling Cover Letter: In your cover letter, express your passion for driving customer engagement and brand loyalty. Mention how your previous experiences align with the responsibilities of the Marketing Engagement Lead role, and showcase your creative mindset.
Showcase Data-Driven Achievements: When detailing your past roles, include quantifiable achievements that illustrate your ability to use data analytics for decision-making. Highlight any successful campaigns you've led that boosted engagement and conversion rates.
Research the Company: Familiarise yourself with the asset management firm’s values, mission, and recent initiatives. This knowledge will help you tailor your application and demonstrate your genuine interest in contributing to their marketing efforts.
How to prepare for a job interview at Morgan McKinley
✨Understand the Role
Make sure you have a clear understanding of the Marketing Engagement Lead position. Familiarise yourself with the key responsibilities, such as strategy development and customer journey optimisation, so you can discuss how your experience aligns with these tasks.
✨Showcase Your Analytical Skills
Since data analytics is crucial for this role, be prepared to discuss specific examples where you've used analytics tools to measure engagement effectiveness. Highlight how your insights led to data-driven decisions that improved marketing outcomes.
✨Demonstrate Cross-Functional Collaboration
This position requires collaboration with various teams. Share experiences where you've successfully worked with sales, product, or customer success teams to enhance customer engagement. Emphasise your communication skills and ability to align different departments towards common goals.
✨Prepare for Creative Problem-Solving
The role demands a creative mindset, so think of innovative strategies you've implemented in past roles. Be ready to discuss how you approached challenges in a fast-paced environment and what unique solutions you devised to drive customer engagement.
