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For Companies At a Glance
- Tasks: Unlock marketing data insights and build dashboards to drive performance.
- Company: Join a leading travel brand transforming its marketing and analytics function.
- Benefits: Earn £400-£450 per day with a flexible hybrid work model.
- Why this job: Be part of an exciting transformation while enhancing your analytics skills.
- Qualifications: Strong experience in Adobe Analytics, Tableau, and Salesforce Marketing Cloud Intelligence required.
- Other info: Contract duration is 3-6 months, perfect for gaining valuable industry experience.
We’re working with a well-known travel brand currently undergoing an exciting period of transformation in their marketing and analytics function. They’re looking for a Digital Analytics Consultant to unlock value from their marketing data.
This role is ideal for someone with a strong marketing analytics background, comfortable working across Adobe Analytics, Salesforce Marketing Cloud Intelligence (formerly Datorama) and Tableau.
You will be supporting the marketing and digital analytics teams with:
- Supporting with deep dives in Adobe Analytics
- Building dashboards in Tableau using Salesforce data
- Surfacing insights from existing data sources
- Using Marketing Cloud Intelligence to activate marketing data
- Exploring multi-touch attribution and supporting early steps in attribution modelling
- Contributing to personalisation initiatives tied to app and campaign performance
Skills & Experience
- Strong experience working with Adobe Analytics
- Experience building dashboards with Tableau
- Experience with Salesforce Marketing Cloud Intelligence (Datorama)
- Familiarity with attribution modelling and marketing performance measurement
- Background in app analytics and personalisation is a plus
Benefits
£400-£450 per day inside IR35, 3-6 month contract, London (hybrid)
How to Apply
Register your interest by sending your CV to Lloyd Dunstall via the Apply link on this page
Digital Analytics Consultant employer: Harnham
Contact Detail:
Harnham Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Analytics Consultant
✨Tip Number 1
Familiarise yourself with the specific tools mentioned in the job description, especially Adobe Analytics and Tableau. Consider taking online courses or tutorials to brush up on your skills, as demonstrating proficiency in these platforms can set you apart from other candidates.
✨Tip Number 2
Network with professionals in the digital analytics field, particularly those who have experience with the travel industry. Engaging with them on platforms like LinkedIn can provide valuable insights and potentially lead to referrals for the position.
✨Tip Number 3
Prepare to discuss real-world examples of how you've used data to drive marketing decisions. Be ready to explain your thought process behind building dashboards and how your insights have impacted previous projects.
✨Tip Number 4
Stay updated on the latest trends in digital analytics and marketing performance measurement. Being knowledgeable about current best practices will not only help you in interviews but also show your genuine interest in the role and the industry.
We think you need these skills to ace Digital Analytics Consultant
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with Adobe Analytics, Tableau, and Salesforce Marketing Cloud Intelligence. Use specific examples that demonstrate your skills in marketing analytics and dashboard creation.
Craft a Compelling Cover Letter: Write a cover letter that explains why you are the perfect fit for the Digital Analytics Consultant role. Mention your familiarity with attribution modelling and how your background in app analytics can contribute to the company's goals.
Showcase Relevant Projects: If you have worked on projects involving multi-touch attribution or personalisation initiatives, be sure to include these in your application. Highlight the impact of your work and any measurable results.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any errors. A polished application reflects your attention to detail, which is crucial in analytics roles.
How to prepare for a job interview at Harnham
✨Showcase Your Technical Skills
Make sure to highlight your experience with Adobe Analytics, Tableau, and Salesforce Marketing Cloud Intelligence. Be prepared to discuss specific projects where you've used these tools to derive insights or build dashboards.
✨Prepare for Scenario-Based Questions
Expect questions that ask you to solve real-world problems using marketing data. Think about how you would approach deep dives in Adobe Analytics or multi-touch attribution scenarios, and be ready to explain your thought process.
✨Demonstrate Your Analytical Mindset
The role requires a strong analytical background, so be prepared to discuss how you've used data to drive marketing decisions. Share examples of how your insights have led to successful campaigns or improved performance metrics.
✨Understand the Company’s Transformation Goals
Research the travel brand's current marketing and analytics transformation. Being knowledgeable about their goals will allow you to tailor your responses and show how your skills can contribute to their success.
