At a Glance
- Tasks: Lead global marketing efforts and manage communications for Zhaga.
- Company: Zhaga is a global consortium driving innovation in LED technology since 2010.
- Benefits: Enjoy remote work flexibility and opportunities for international travel.
- Why this job: Join a respected organisation and shape the future of lighting technology.
- Qualifications: Experience in strategic marketing, communications, and stakeholder management required.
- Other info: Part-time contractor role with potential for creative input and fresh ideas.
The predicted salary is between 36000 - 60000 £ per year.
Location: Remote with international travel
Contract Type: Freelance / Contractor
Estimated Workload: Part-time (0.5 FTE)
Who We Are
Zhaga is a global consortium that brings together leading companies in the lighting industry to drive standardization and innovation in LED technology, founded in 2010. With over 600 members worldwide and more than 200 companies using our certification program, we work to develop specifications that promote interoperability, serviceability, and futureproofing of components used in LED luminaires. We’re growing fast — our membership has increased by 13% in the past year — and we’re looking for a passionate Marketing Communications Manager to help us continue to raise awareness, build relationships, and strengthen our presence in the industry.
What You’ll Do
As Marketing Communications Manager, you will lead and execute Zhaga’s global marketing and communications efforts. You will:
- Develop and implement a global marketing strategy and action plan aligned with Zhaga’s mission and vision.
- Lead the Promotion Working Group (PWG): plan and coordinate meetings, manage agendas, follow up on actions, and represent the group in Steering Committee meetings, performing as Chair of the PWG.
- Manage relationships with Marketing Communications Managers from key lighting industry associations and partner organizations to promote Zhaga and Zhaga liaison initiatives.
- Oversee Zhaga’s daily marketing operations, ensuring top-quality communication and consistent messaging.
- Work closely with and manage external PR and marketing agencies: coordinate campaigns, control costs, and measure results.
- Create and distribute marketing content such as press releases, newsletters, website updates, and social media posts.
- Organize and manage Zhaga’s participation in global trade fairs and conferences (including logistics, promotion, and member engagement).
- Regularly review and update Zhaga’s website content.
- Manage external service providers as needed.
- Work with and monitor activities with Zhaga’s Asia members, ensuring they work within Zhaga’s marketing rules.
- Be responsible for creating and costing out the Marcom yearly budget.
You will also be expected to:
- Be available for face-to-face meetings and events (global travel required, approved in advance).
- Stay within the annual budget and report any scope changes promptly.
What We’re Looking For
We’re seeking a skilled and motivated marketing professional who is:
- Experienced in strategic marketing, communications, and stakeholder management.
- Confident leading working groups and managing cross-functional teams.
- Familiar with event planning and participation in international trade fairs (Europe, USA, Asia).
- A strong communicator, fluent in English (both written and spoken), and experienced with global audiences.
- Able to work independently and proactively in a distributed, international environment.
- Experienced with working with consortia. This would be beneficial but not essential for the right candidate.
- Able to bring new and fresh ideas to the consortia, and able to deliver them.
- Knowledge of the lighting industry is a strong advantage.
Why Join Zhaga?
- Work with a globally respected organization in a cutting-edge industry.
- Collaborate with international experts and leading companies.
- Enjoy flexibility in your work schedule and location.
- Be part of shaping the future of lighting technology.
Interested? Please send your CV and a short cover letter outlining your motivation and relevant experience to the Secretary-General, Heinrich Thye, (secgen@zhagastandard.org). We look forward to hearing from you!
Marketing Communications Manager employer: LinkedIn
Contact Detail:
LinkedIn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Communications Manager
✨Tip Number 1
Familiarise yourself with Zhaga's mission and recent initiatives. Understanding their goals will help you tailor your conversations and demonstrate your genuine interest in their work during interviews.
✨Tip Number 2
Network with professionals in the lighting industry, especially those involved with consortia or similar organisations. Building relationships can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Prepare to discuss your experience with international marketing strategies and event planning. Highlight specific examples where you've successfully managed campaigns or events that align with Zhaga's objectives.
✨Tip Number 4
Stay updated on trends in the lighting industry and be ready to share innovative ideas during your interview. Showing that you're proactive and knowledgeable can set you apart from other candidates.
We think you need these skills to ace Marketing Communications Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing communications, strategic planning, and stakeholder management. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the lighting industry and outline how your skills align with Zhaga's mission. Be specific about your experience with international trade fairs and managing cross-functional teams.
Showcase Your Communication Skills: Since the role requires strong communication abilities, consider including examples of successful campaigns or projects you've led. Highlight your fluency in English and any experience working with global audiences.
Follow Application Instructions: Ensure you send your application to the correct email address provided in the job listing. Double-check that your CV and cover letter are attached before hitting send.
How to prepare for a job interview at LinkedIn
✨Research Zhaga Thoroughly
Before the interview, make sure to dive deep into Zhaga's mission, vision, and recent developments in the lighting industry. Understanding their goals and how they operate will help you tailor your responses and demonstrate your genuine interest in the role.
✨Showcase Your Strategic Marketing Skills
Be prepared to discuss your experience in developing and implementing marketing strategies. Highlight specific examples where you've successfully led campaigns or initiatives that align with Zhaga's objectives, especially in a global context.
✨Demonstrate Leadership Experience
As the role involves leading working groups, share instances where you've effectively managed teams or cross-functional projects. Emphasise your ability to coordinate meetings, manage agendas, and drive results through collaboration.
✨Prepare for Questions on Event Management
Since the position requires organising participation in trade fairs and conferences, be ready to discuss your experience in event planning. Talk about any relevant events you've managed, focusing on logistics, promotion, and engagement strategies.