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- Tasks: Generate leads and nurture client relationships in the payroll services sector.
- Company: Join a leading payroll solutions provider focused on supporting SMEs with innovative services.
- Benefits: Enjoy remote work flexibility, competitive salary, and performance-based bonuses.
- Why this job: Be part of a dynamic team driving growth and making an impact in the payroll industry.
- Qualifications: Experience in sales development or lead generation, preferably in B2B SaaS or HR tech.
- Other info: Monthly visits to the London office for team collaboration and networking.
The predicted salary is between 30000 - 35000 £ per year.
Location: UK (Remote, with monthly visits to a London office)
Company: Payroll Services Vendor
Salary: £30,000 - £35,000 base, with an OTE of £50,000+
About the Company:
This company provides innovative payroll solutions designed specifically for small to medium-sized businesses, simplifying payroll processes and supporting client growth. Renowned for a client-centric approach, they deliver reliable, tailored services to SMEs.
Role Overview:
As a Senior Sales Development Representative, you will be at the forefront of the company’s growth strategy, focusing on generating high-quality leads and driving outbound prospecting efforts. Your role will also involve promptly following up on inbound leads, ensuring all opportunities are nurtured effectively to hand off to the sales team. This position is ideal for a driven professional who thrives on building connections, generating interest, and creating opportunities in the payroll services space.
Key Responsibilities:
- Lead Generation: Proactively identify and target potential clients within payroll bureaus and SME payroll functions using a combination of research, outbound calls, emails, and personalised outreach strategies.
- Outbound Activities: Execute multi-channel outreach campaigns to engage decision-makers, nurture interest, and create opportunities for the sales team.
- Inbound Lead Follow-Up: Respond promptly to inbound leads, qualifying their needs and ensuring a smooth handover to the sales team for further engagement.
- Build and maintain a consistent pipeline of qualified opportunities by establishing strong initial relationships with prospects.
- Conduct discovery calls to understand client challenges and align them with the company’s payroll solutions.
- Collaborate with marketing to optimise lead generation strategies and provide feedback on the effectiveness of campaigns.
- Maintain accurate and detailed records of all lead generation and follow-up activities in the CRM system.
- Stay informed on payroll industry trends, competitive offerings, and market shifts to improve outreach efforts and add value during client interactions.
Requirements:
- Proven experience in a sales development or lead generation role, ideally in B2B SaaS, payroll, or HR tech sectors.
- A strong track record of successfully generating and qualifying leads through outbound activities, such as cold calling and email outreach.
- Demonstrated ability to respond effectively to inbound leads and convert them into qualified opportunities.
- Excellent verbal and written communication skills, with the ability to engage decision-makers and build rapport.
- Self-motivated, goal-oriented, and comfortable working remotely while meeting performance targets.
- Familiarity with CRM tools for lead tracking, pipeline management, and reporting.
- An adaptable and resilient attitude, with a passion for developing new business opportunities.
Senior Sales Representative employer: LinkedIn
Contact Detail:
LinkedIn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Sales Representative
✨Tip Number 1
Familiarise yourself with the payroll services industry. Understanding the specific challenges and needs of SMEs in this sector will help you tailor your conversations and demonstrate genuine interest during outreach.
✨Tip Number 2
Network with professionals in the payroll and HR tech sectors. Attend relevant webinars or local meetups to build connections that could lead to valuable insights and potential referrals.
✨Tip Number 3
Practice your cold calling and email outreach techniques. Role-playing with a friend or mentor can help you refine your pitch and improve your confidence when engaging decision-makers.
✨Tip Number 4
Stay updated on the latest trends and technologies in payroll services. This knowledge will not only enhance your conversations but also position you as a knowledgeable resource for potential clients.
We think you need these skills to ace Senior Sales Representative
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales development, particularly in B2B SaaS or payroll services. Use specific metrics to demonstrate your success in lead generation and outbound activities.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the payroll industry and your understanding of the company's client-centric approach. Mention how your skills align with their needs and how you can contribute to their growth strategy.
Highlight Communication Skills: In your application, emphasise your verbal and written communication skills. Provide examples of how you've successfully engaged decision-makers and built rapport in previous roles.
Showcase Adaptability: Demonstrate your ability to work remotely and meet performance targets. Share experiences where you've adapted to changing circumstances or market trends, especially in lead generation.
How to prepare for a job interview at LinkedIn
✨Know Your Product Inside Out
Make sure you understand the payroll solutions offered by the company. Be prepared to discuss how these services can benefit small to medium-sized businesses and be ready to answer any questions about their features and advantages.
✨Demonstrate Your Lead Generation Skills
Prepare examples of your past experiences in lead generation, especially in B2B SaaS or payroll sectors. Highlight specific strategies you've used for outbound prospecting and how you've successfully converted leads into opportunities.
✨Showcase Your Communication Skills
Since this role involves engaging with decision-makers, practice articulating your thoughts clearly and confidently. Use role-play scenarios to simulate discovery calls and refine your ability to build rapport quickly.
✨Stay Updated on Industry Trends
Research current trends in the payroll industry and be ready to discuss them during your interview. This shows your commitment to staying informed and your ability to add value to client interactions.
