E-Commerce Manager - Sports Nutrition Brands

E-Commerce Manager – Sports Nutrition

Driving D2C Growth Across Europe

£55-65K plus benefits package

Based South Coast – 1 day/week in the office

TP438225

• Join a dynamic team driving international sales growth in the sports nutrition sector
• Drive quick wins and build a 3-year growth plan for D2C channels
• Collaborate with key stakeholders to drive sales and optimise pricing strategies
• Manage PPC, SEO, and promotional activities to maximise performance

Strong interest in sports and nutrition

Hybrid working with 1 and occasionally 2 days/week in the office based on the South Coast, easily commutable from London.

Our client is an entrepreneurial and fast-growing manufacturer of sports nutrition and energy products, with 2 successful brands available in major UK retailers and on-line via its own DTC sites and on-line retailers.Its best-in-class products have a reputation for quality and performance, helping athletes, cyclists and fitness enthusiast to train, build strength & endurance, and achieve their goals.

We are looking for an experienced E-Commerce Manager to drive significant growth in its D2C channels across the UK and Europe. This is an exciting opportunity to join a company that is ambitious and energised to grow fast, committed to driving its brands via product innovation and effective communications strategies.

Position Overview

As the E-Commerce Manager, you will be responsible for executing quick performance wins and developing a comprehensive 3-year growth plan for all non-Amazon e-commerce channels. Your role will be crucial in driving targeted sales growth for the company's 2 key brands, aligning with the wider brand strategy. You will collaborate with key stakeholders to optimise pricing, manage promotional activities, and continuously improve website performance.

Responsibilities

• Executing quick e-commerce performance wins, achieving significant top-line growth
• Building a 3 year growth plan for all non-Amazon e-commerce channels
• Executing the e-commerce strategy and plan in line with the wider brand strategy to significantly grow D2C/TTS/IA sales in the UK and across Europe
• Building the optimum tech stack, initially utilising what is already available including Shopify, Klaviyo, Trustpilot, GA4, Reversion
• Managing all PPC and SEO activities either through agencies or directly as appropriate
• Managing the growth and health of the company’s D2C databases to maximise sales opportunities
• Managing and continuously improving the performance of all websites
• Collaborating with the Sales team to build a robust pricing strategy to ensure all channels can win across both brands
• Collaborating with the company Comms Manager to ensure that the media strategy and comms plan delivers on both the long term brand building objectives, and short term sales performance objectives
• Managing the promotional pricing of the brand on all e-com channels excluding Amazon to ensure D2C channels are not price makers

Skills & Experience Checklist

• A minimum of 5 years proven experience driving FMCG or consumer brands across key e-commerce channels
• Proven ability to work creatively with a limited budget, stretching it creatively to maximise impact
• Exceptional influencing skills and capability to drive change in a fast-paced and dynamic culture
• Significant experience driving step change performance in D2C/TTS/IA channels in both the UK and Europe
• A real drive for results – prepared to get stuck in to drive performance, making smart decisions based on a balance of data, experience and gut feel
• Strong organisational skills, able to prioritise effectively and manage multiple projects concurrently
• Test, learn and scale – be comfortable with failure, manage the risk, take the learnings and move on
• Passion for nutrition and sport – be involved in any type of sport/fitness and be interested in what you eat and how it can benefit your performance.
• Analysis and judgement – able to get into the detail, understand what’s going on and be able to decide on the best course of action to achieve an outcome
• Able to build strong relationships both internally and externally – inspire and influence those around you with great communication skills.

If you are excited by this opportunity, talk to me now. This is a super opportunity to bring your skills and energy to an exciting, busy and challenging role. Contact: Adam Tarsh at