Paid Media Specialist

We are seeking a talented and analytical PPC/Paid Social Analyst to join our team. The ideal candidate will be passionate about digital marketing, with a strong understanding of PPC and paid social advertising platforms. As a PPC/Paid Social Analyst, you will be responsible for optimizing and managing paid advertising campaigns across various channels to drive performance and achieve our objectives., * Develop, implement, and manage PPC and paid social advertising campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, Twitter, etc.

• Conduct keyword research, ad copywriting, and ad creative optimization to maximize campaign performance and ROI.

• Perform audience targeting and segmentation to reach the most relevant audiences for each campaign.

• Analyze campaign performance data and metrics to identify trends, insights, and areas for improvement.

• Generate regular reports to communicate campaign performance to clients and internal stakeholders.

• Collaborate with cross-functional teams including design, content, and development to ensure alignment and effectiveness of campaigns.

• Stay updated on industry trends, best practices, and new technologies in PPC and paid social advertising.

• Utilize Google Analytics and GA4 to track and analyze website traffic, user behavior, and campaign performance., Our culture is fast- paced and unique, we recognise great achievements with great rewards. To support our ambitious growth, we are looking for a highly organised, motivated and ambitious individual who can bring fresh and innovative thinking to DRG, and play a part in driving the group forward on its truly exciting journey. We want a candidate with an appetite to support on the delivery of marketing campaigns across various sectors. We at DRG believe in our business mantra of ‘We live it’, and we’re looking for likeminded people to join us. We invest in the development of our staff to help everyone achieve their full potential and are supportive and motivating across all departments of the business.

We’re a fast-growing business that leverages strong partnerships to create compelling digital propositions for clients including Marks & Spencer, Barclays, Mars, Vodafone, The Daily Mail and Iceland.

You’ll be leading a team and working alongside wider account teams helping to develop and maintain relationships with major national and international brand and business stakeholders, delivering best-in-class digital reward-focused campaigns that create a change in consumer behaviour and deliver against key business performance metrics.

You will work across a number of clients assisting on a variety of different campaign touchpoints including, but not limited to, marketing briefs, reporting, technical development and client service., We are seeking an experienced, dynamic and driven professional to join our team on a maternity cover basis, taking on a pivotal role during an exciting period of transformation at DRG. This role is central to shaping and delivering initiatives that enhance customer retention and inspire loyalty, ensuring they align with our business goals and engage our valued members. With a focus on operational excellence, you’ll bring a passion for customer loyalty, a collaborative spirit for working with cross-functional teams, and a balanced skill set that combines data interpretation with creative execution. Strategy Execution: Deliver on the retention strategy and roadmap defined by the Head of Retention, ensuring initiatives are planned, project-managed and effectively implemented to achieve desired outcomes Performance Analysis: Monitor retention metrics and campaign performance, providing insights and actionable recommendations to refine & improve results *Team

Collaboration: Daily collaboration across Marketing, Product, Operations & Technical teams to articulate benefits and requirements to execute initiatives Lifecycle Campaign Planning: Design, oversee and analyse targeted proactive and reactive lifecycle campaigns and initiatives that meet the needs of diverse customer segments, informed by data and insights Stakeholder Reporting: Keep senior leadership informed with clear and concise updates on progress, opportunities, successes, and challenges Note this is a 9-12 month fixed-term (Maternity Cover) role

• Full time, temporary

• Competitive

• Minimum 2+ years of experience in PPC and paid social advertising.

• Proficiency in managing campaigns on platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, Twitter Ads, etc.

• Strong analytical skills with the ability to interpret and draw insights from campaign performance data.

• Excellent communication skills, both written and verbal.

• Detail-oriented with a strong focus on accuracy and quality.

• Google Ads certification and/or other relevant certifications are a plus.

• Experience with analytics platforms such as Google Analytics and GA4 is required.

• Familiarity with website tagging and event tracking for campaign optimization is a plus. If you are a results-driven individual with a passion for digital marketing and a strong background in paid search advertising, we want to hear from you. We offer competitive compensation packages, comprehensive benefits, and opportunities for professional growth., DRG is the UK’s leading digital rewards and consumer incentive agency, owning brands including Kids Pass, Digital Perks, Popcorn Pass and more. All powered by our own digital platforms, our 40 strong work-force are housed in our modern offices in Altrincham, just outside Manchester city centre. Our culture is fast-paced and unique, we recognise great achievements with great rewards. To support our ambitious growth, we are looking for a commercially astute, ambitious individual that can bring fresh and innovative thinking to DRG, and play a part in driving the group forward on its truly exciting journey. We at DRG believe in our business mantra of ‘We live it’, and we’re looking for likeminded people to join us. We invest in the development of our staff to help everyone achieve their full potential and are supportive and motivating across all departments of the business. We’re a fast-growing business that leverages strong partnerships to create compelling digital

propositions for clients including Mars, Vodafone, Iceland and Admiral.

• Full time, permanent

• £40,000 to £60,000

Charter House, 1st Floor, Charter House, Woodlands Rd, Altrincham WA14 1HF