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- Tasks: Lead digital marketing initiatives, focusing on CRM, loyalty, and performance marketing.
- Company: Join a pioneering luxury skincare brand with a global presence and inspiring legacy.
- Benefits: Work in a dynamic environment with opportunities for growth and collaboration.
- Why this job: Make a real impact in a prestigious brand's digital evolution while enhancing customer experiences.
- Qualifications: Strong experience in performance marketing, especially in luxury beauty or skincare.
- Other info: This is a 12-month fixed-term contract with a focus on customer engagement and retention.
The predicted salary is between 36000 - 60000 £ per year.
Veblen International is exclusively partnering with a pioneering luxury skincare brand renowned for its global presence and inspiring legacy. Currently, they are seeking a talented Digital Marketing Manager to join their team on a 12-month fixed-term contract. This is an exceptional opportunity to join a dynamic luxury brand at a pivotal time in its digital evolution. If you are an enthusiastic and results-driven professional with expertise in performance marketing, CRM, and loyalty, this role offers the chance to make a real impact. As Digital Marketing Manager, you’ll take ownership of key digital initiatives, playing a central role in driving customer engagement, acquisition, and retention. Collaborating closely with agency partners and internal teams, you’ll help shape the brand’s digital future while delivering unique experiences for top-tier customers. RESPONSIBILITIES: Oversee all aspects of digital marketing, including CRM, loyalty, and performance marketing. Develop and manage the CRM schedule for DTC, ensuring impactful email campaigns and strategic testing. Expand customer acquisition efforts, driving growth for the brand’s rewards and loyalty programme. Plan and execute a calendar of exclusive loyalty events in partnership with the brand team, offering memorable experiences and rewards for top-tier customers. Define, implement, and oversee the …
Digital Marketing Manager - Luxury Skincare Brand, (FTC 12-MONTH) employer: Veblen International
Contact Detail:
Veblen International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager - Luxury Skincare Brand, (FTC 12-MONTH)
✨Tip Number 1
Familiarize yourself with the latest trends in digital marketing, especially within the luxury skincare sector. Understanding what sets luxury brands apart will help you demonstrate your passion and knowledge during interviews.
✨Tip Number 2
Network with professionals in the beauty and skincare industry. Attend relevant events or webinars to connect with others who can provide insights or even referrals for the position.
✨Tip Number 3
Showcase your experience with CRM and loyalty programs by preparing specific examples of successful campaigns you've managed. Be ready to discuss how these experiences can translate to the role at Veblen International.
✨Tip Number 4
Research Veblen International and their luxury skincare brand thoroughly. Understanding their values, mission, and current digital initiatives will allow you to tailor your approach and demonstrate genuine interest in the company.
We think you need these skills to ace Digital Marketing Manager - Luxury Skincare Brand, (FTC 12-MONTH)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital marketing, particularly in CRM, loyalty programs, and performance marketing. Use specific examples from your previous roles that demonstrate your ability to drive customer engagement and retention.
Craft a Compelling Cover Letter: In your cover letter, express your passion for luxury skincare and digital marketing. Mention how your skills align with the responsibilities of the Digital Marketing Manager role and provide insights into how you can contribute to the brand's digital evolution.
Showcase Relevant Experience: When answering application questions, be specific about your experience with CRM platforms and loyalty initiatives. Highlight any successful campaigns you've managed in the beauty industry, especially those that resulted in measurable growth.
Demonstrate Your Results-Driven Approach: Use quantifiable metrics to showcase your achievements in previous roles. For example, mention how you increased customer acquisition or improved retention rates through targeted marketing strategies. This will help illustrate your impact and suitability for the position.
How to prepare for a job interview at Veblen International
✨Showcase Your Passion for Luxury Brands
Make sure to express your enthusiasm for the luxury skincare industry. Share specific examples of how you've engaged with luxury brands in the past and what excites you about working in this space.
✨Highlight Your Performance Marketing Expertise
Prepare to discuss your experience with performance marketing in detail. Be ready to share metrics and results from previous campaigns, especially those that demonstrate growth in customer acquisition and retention.
✨Demonstrate CRM and Loyalty Program Success
Since the role emphasizes CRM and loyalty, come equipped with examples of successful email campaigns or loyalty initiatives you've managed. Discuss how these efforts contributed to customer engagement and brand loyalty.
✨Emphasize Collaboration Skills
This position requires working closely with agency partners and internal teams. Be prepared to discuss your collaborative experiences and how you've effectively communicated and executed joint marketing strategies.
