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For Companies At a Glance
- Tasks: Lead our digital marketing strategy and execution across all channels.
- Company: Join a growing health tech company focused on innovation and digital growth.
- Benefits: Enjoy a competitive salary, collaborative culture, and opportunities for professional development.
- Why this job: Be at the forefront of digital innovation and make a real impact in healthcare.
- Qualifications: Proven digital marketing experience and strong knowledge of AI tools required.
- Other info: Ideal for proactive individuals who thrive in a fast-paced, results-driven environment.
The predicted salary is between 40000 - 77000 £ per year.
This growing health tech company is looking for a strategic, hands-on Head of Digital to take full ownership of our digital marketing strategy and execution. Reporting directly to the CEO and Board, you’ll drive growth, brand visibility, and performance across all digital channels.
Key Responsibilities
- Leading end-to-end digital strategy: SEO, content, outreach, paid media, analytics, and AI innovation.
- Managing website performance, brand presence, and campaign delivery across all platforms.
- Overseeing creative partners, and collaborating closely with the business development and finance teams.
- Creating and publishing weekly content (including AI-generated assets), managing backlink outreach, and running email campaigns.
- Producing biweekly AI video content and monthly digital assets.
- Running paid media campaigns across Google, Facebook, LinkedIn, TikTok, and more.
- Reporting weekly to the CEO and quarterly to the board on KPIs, SEO performance, and digital growth.
Key Requirements
- Proven experience in digital marketing leadership roles.
- Demonstrable use of AI tools (beyond ChatGPT) – you’ll need to show 5 real examples.
- Strong SEO, content, and analytics expertise.
- Confident communicator with high emotional intelligence and stakeholder management skills.
- Experience with tools like Ahrefs, SEMrush, SurferSEO, Google Analytics, WordPress, Zoho, Adobe Premiere Pro, and Monday.com.
- Bonus if you’ve worked in healthcare, tech, or regulated industries.
We are keen to see people who are proactive, confident, and solutions-focused, love turning strategy into action and seeing results, are passionate about digital innovation and AI, and want to work in a collaborative, growth-focused environment.
Head of Digital employer: LinkedIn
Contact Detail:
LinkedIn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in AI tools and analytics. Being able to discuss recent innovations or case studies during your interview will demonstrate your passion and expertise in the field.
✨Tip Number 2
Prepare specific examples of your past successes in digital marketing leadership roles. Highlight how you’ve driven growth and improved brand visibility through strategic initiatives, as this aligns perfectly with what we’re looking for.
✨Tip Number 3
Showcase your experience with the tools mentioned in the job description. If you have used Ahrefs, SEMrush, or Google Analytics, be ready to discuss how you leveraged these tools to achieve measurable results.
✨Tip Number 4
Demonstrate your collaborative skills by preparing to discuss how you’ve worked with cross-functional teams in the past. We value a solutions-focused approach, so share examples of how you’ve turned strategy into action with others.
We think you need these skills to ace Head of Digital
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital marketing leadership roles. Focus on specific achievements related to SEO, content creation, and analytics that align with the job description.
Showcase AI Experience: Since the role requires demonstrable use of AI tools, include at least five real examples of how you've successfully implemented AI in your previous roles. Be specific about the tools used and the outcomes achieved.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for digital innovation and your proactive approach. Mention your ability to turn strategy into action and provide examples of how you've driven growth in past positions.
Highlight Relevant Tools: In your application, mention your proficiency with tools like Ahrefs, SEMrush, Google Analytics, and others listed in the job description. This will demonstrate your technical expertise and readiness for the role.
How to prepare for a job interview at LinkedIn
✨Showcase Your Digital Strategy Experience
Be prepared to discuss your previous roles in digital marketing leadership. Highlight specific strategies you've implemented, particularly in SEO, content creation, and analytics. Use concrete examples to demonstrate how your efforts drove growth and brand visibility.
✨Demonstrate AI Tool Proficiency
Since the role requires demonstrable use of AI tools, come equipped with at least five real examples of how you've successfully integrated AI into your digital marketing strategies. This could include anything from AI-generated content to analytics tools that enhanced campaign performance.
✨Communicate Confidently and Collaboratively
As a Head of Digital, you'll need to communicate effectively with various stakeholders. Practice articulating your ideas clearly and confidently, showcasing your emotional intelligence. Be ready to discuss how you’ve collaborated with teams across different departments to achieve common goals.
✨Prepare for KPI Discussions
Understand the key performance indicators relevant to digital marketing and be ready to discuss how you've tracked and reported on these metrics in the past. Prepare to explain how you would approach reporting to the CEO and board, focusing on transparency and actionable insights.
