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- Tasks: Join us to drive marketing and media for the HowTheLightGetsIn Festival and IAI.
- Company: Be part of the Institute of Art and Ideas, a unique arts organization known for big thinking.
- Benefits: Enjoy hybrid working, private healthcare, gym discounts, and fun company socials.
- Why this job: Work in a creative environment that values big ideas and offers career growth opportunities.
- Qualifications: Must have a 2.1 degree from a top university and experience in fast-paced marketing.
- Other info: We celebrate diversity and encourage applicants from all backgrounds to apply!
The predicted salary is between 28800 - 43200 ÂŁ per year.
This is a remarkable opportunity to play a key part in a rapidly expanding and unique arts organization, the Institute of Art and Ideas (IAI).
Described by the Guardian as “the return to big thinking” and by Total Politics as “Europe’s Answer to TED”, the IAI puts on events throughout the year, including HowTheLightGetsIn – the world’s largest philosophy and music festival now taking place twice a year in Hay-on-Wye and London. The IAI is also responsible for IAI.TV, bringing big ideas to a global audience with debates and talks featuring the world’s leading thinkers; IAI News, our online ideas magazine; and our weekly podcast, Philosophy for Our Times.
We are recruiting a Marketing & PR Executive to join our team to drive the marketing and media activities of HowTheLightGetsIn Festival and the Institute of Art and Ideas.
This role will ensure that the full breadth of our programming receives high quality publicity and media exposure. You will have input into the overall media strategy of the organization and be responsible for planning and delivering creative campaigns plus the music line up for HowTheLightGetsIn festivals.
The ideal candidate would have experience in a fast paced marketing environment, be accustomed to building relationships with journalists and the media, have the ability to devise and sell original stories, have excellent copy writing skills, a good knowledge of current affairs and the state of the media, an appreciation of our content, and the drive to succeed. The role will initially be focused on HowTheLightGetsIn festival but there is the scope for it to progress and develop to cover the wider activities of the Institute of Art and Ideas, including writing for our online magazine IAI News.
As the Institute of Art and Ideas is focused on big and contemporary ideas, you will need to be comfortable with the breadth and depth of our content. Therefore an excellent academic record is essential with at least a 2.1 degree from a top university.
At TVF Media, we are focused on supporting your career progression and wellbeing. In joining our team, you will also become eligible for our range of benefits, including our pension scheme, private healthcare insurance cashback scheme, hybrid working, Cycle to Work, frequent company socials and biannual parties, gym and HowTheLightGetsIn festival ticket discounts, and more!
We are proud to be an equal opportunity workplace, and actively support and encourage people from a variety of backgrounds, experiences and skill sets to join us and help shape what we do.
If you think you have what it takes to succeed in this role, please apply now!
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Marketing and PR Executive employer: The Institute of Art and Ideas
Contact Detail:
The Institute of Art and Ideas Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing and PR Executive
✨Tip Number 1
Familiarize yourself with the Institute of Art and Ideas' past events and campaigns. Understanding their unique approach to marketing and PR will help you tailor your ideas and demonstrate your fit for the role.
✨Tip Number 2
Network with professionals in the arts and media sectors. Building relationships with journalists and influencers can give you insights into effective strategies and may even lead to recommendations when applying.
✨Tip Number 3
Stay updated on current affairs and trends in the arts and culture scene. This knowledge will not only enhance your conversations during interviews but also show your genuine interest in the organization's mission.
✨Tip Number 4
Prepare creative campaign ideas that align with the IAI's vision. Presenting innovative concepts during your interview can set you apart and demonstrate your proactive approach to the role.
We think you need these skills to ace Marketing and PR Executive
Some tips for your application 🫡
Understand the Organization: Familiarize yourself with the Institute of Art and Ideas and its mission. Explore their events, especially HowTheLightGetsIn festival, and understand their media presence through IAI.TV and IAI News.
Tailor Your CV: Highlight your experience in marketing and PR, particularly in fast-paced environments. Emphasize any relationships you've built with journalists and your ability to create compelling narratives.
Craft a Strong Cover Letter: Write a cover letter that showcases your copywriting skills and your understanding of current affairs. Make sure to express your passion for the arts and how you can contribute to the IAI's goals.
Showcase Relevant Experience: Include specific examples of past campaigns you've worked on, particularly those that involved creative storytelling or media exposure. This will demonstrate your capability to drive publicity for the IAI's programming.
How to prepare for a job interview at The Institute of Art and Ideas
✨Know the Organization
Familiarize yourself with the Institute of Art and Ideas, its events, and its mission. Understanding their unique approach to big ideas will help you align your answers with their values during the interview.
✨Showcase Your Creativity
Prepare examples of past marketing campaigns you've worked on, especially those that involved creative storytelling. Highlight how you can bring innovative ideas to the HowTheLightGetsIn festival and other IAI initiatives.
✨Demonstrate Media Savvy
Be ready to discuss your experience in building relationships with journalists and media outlets. Share specific instances where you successfully pitched stories or secured media coverage for events or projects.
✨Engage with Current Affairs
Stay updated on current affairs and trends in the arts and culture sector. Being able to discuss relevant topics will show your passion for the field and your ability to connect IAI's content with broader conversations.
