Head of Creative - Abbott Lyon

Rewarding salary + 10% bonus + benefits

Manchester

Full Time

We’ve teamed up with the fastest-growing jewellery brand in the UK, Abbott Lyon, who are now in the market to secure a Head of Creative to lead creative vision and global identity! Abbott Lyon is already one of the fastest growing D2C brands in the UK, named on the 2023 & 2024 lists of 100 fastest-growing companies in the UK. Founded in 2015, Abbott Lyon’s customers love our range of affordable luxury products. Our brand has particular appeal to customers who want to buy uniquely personalised, high-quality, understated luxury jewellery and accessories for themselves or as gifts, for those moments that matter.

With a laser-sighted focus on our bullseye customer, Abbott Lyon has successfully disrupted the jewellery market and won market share from well-established competitors. Having delivered 130% growth last year, and done so profitably, our business has recorded its best ever months since the beginning of the year, bucking the trend in UK retail. More than 700,000 UK consumers already shop Abbott Lyon, and there are more than 2 million look-a-like customers in the UK alone. In addition, the US represents a huge opportunity for Abbott Lyon, and one we are determined to realise. With our sights firmly set on growing the business to £100M and beyond, this year’s plan sees significant investment in the talent and infrastructure required to achieve Abbott Lyon’s ambitious growth objectives.

Role Overview

As the Head of Creative, you will play a key role in shaping Abbott Lyon’s creative vision and global brand identity. Leading the creative team, you’ll conceptualise and deliver innovative, impactful campaigns and content that resonate across all platforms, driving engagement and positioning Abbott Lyon as a market leader in luxury affordable jewellery. Working closely with the Assistant Brand Director, you’ll be responsible for developing and executing best in class campaigns that captivate our audiences and align with Abbott Lyon’s brand values. This includes overseeing creative deliverables across all touch points, ensuring a consistent tone of voice and compelling storytelling throughout. You’ll take ownership of the creative briefing process, project management, and 360° campaign rollouts, translating the brand vision into exceptional results.

Key Responsibilities

• Creative Leadership & Campaign Development
• Conceptualise and execute standout creative campaigns for Abbott Lyon, from photoshoots to viral content ideas, ensuring alignment with the brand’s creative and growth strategy.
• Lead the creation of innovative, purpose-driven campaigns that enhance the brand’s global identity, maximising engagement and reach.
• Oversee the creative briefing process, shoot coordination, and final delivery of all assets with meticulous attention to quality control.
• Act as a brand guardian, ensuring all creative assets consistently reflect Abbott Lyon’s identity and standards.

• Brand Ownership
• Working with the Assistant Brand Director to develop and implement a cohesive creative strategy, delivering comprehensive campaign decks for key stakeholder engagement and toolkits to ensure seamless execution across all channels and platforms.
• Champion the brand’s creative direction, evolving its visual and storytelling elements while maintaining a distinct and recognisable identity.
• Collaborate cross-functionally to ensure creative excellence across all customer touchpoints, from product imagery to paid and owned social campaigns.
• Drive forward-thinking, shareable campaigns that grow Abbott Lyon’s global community and solidify its position in the marketplace.
• Be the internal expert and authority on our brand codes, including the use of colour, font, logo, design principles and images.

• Content Creation & Innovation
• Lead the development of a holistic, 360° creative strategy that engages audiences across all platforms.
• Direct content creation to ensure all materials align with the brand’s storytelling and elevate the customer experience.
• Continuously push creative boundaries, ensuring Abbott Lyon remains at the forefront.

• Team Leadership & Development
• Build, lead, and nurture a high-performing creative and content team.
• Collaborate with internal teams and external creators to deliver exceptional creative output.
• Implement efficient workflows and processes to optimise productivity and drive results.
• Analyse team performance and provide actionable insights to enhance outcomes.

• Budget & Resource Management
• Strategise and manage budgets, ensuring maximum impact with resourceful and cost-effective ideas.
• Continuously evaluate performance metrics to ensure resources are allocated strategically.

Skills, Knowledge & Experience

The ideal candidate will be an extremely passionate, hands-on leader with a proven track record of delivering creative excellence.

• Experience: Minimum 5 years in a similar role within a premium brand or agency, with 3+ years of team management experience.
• Leadership: Inspirational leadership style with the ability to empower and motivate teams while driving collaboration.
• Strategic Thinking: A commercial mindset with a global, social-first approach to creative development.
• Organisation & Efficiency: Highly organised, with expertise in workflow management and process improvement.
• Communication: Strong communication and interpersonal skills, with the ability to clearly articulate creative visions and ideas.
• Innovation: A proactive, boundary-pushing thinker who can execute bold ideas with precision.

Benefits:

• Rewarding base salary + 10% bonus package
• 25 days holiday + bank holidays + your birthday off!
• Free products plus discount for friends and family
• Enhanced pension scheme
• Lots of potential for career development and training
• Perkbox, rewards and discounts on thousands of top brands
• Summer hours with an early finish every Friday in June, July and August
• Wellbeing and Employee Assistance via Health Assured
• Fun and friendly team with regular socials
• Opportunity to be a part of the fastest growing jewellery brand in the UK!

If this sounds like you then hit apply or email Sam on sam.mendes@abbottlyon.com to find out more!

Abbott Lyon is dedicated to building and supporting a brilliant, diverse and hugely inclusive team as an equal opportunities employer. We don’t discriminate against gender, race, religion or belief, disability, age, marital status or sexual orientation. Whatever your background may be, we welcome anyone with talent, drive and emotional intelligence to apply to our vacancies, as we recognise the importance of diversity; we’re excited to see what contributions you will bring to our Abbott Lyon team! Should you require any support throughout the recruitment process, please do not hesitate to let us know what adjustments you may need.