Senior Marketing Manager

Company: EducateURole: Senior Marketing ManagerSalary: £60k Per AnnumFull time: On-site, Monday to Friday, 9am-5pm, Permanent contractLocation: London, Canary WharfJob Overview:We are looking for a data-driven and creative Senior Marketing Manager to join our fast-growing Ed-Tech company. The ideal candidate will lead marketing initiatives to increase brand awareness, generate qualified leads, and drive user acquisition across B2C and B2B segments. This role requires a strong understanding of the education technology landscape, user personas (students, parents, educators, institutions), and modern marketing channels.Key Responsibilities:Strategy & Planning:Develop and execute integrated marketing strategies across digital, social, content, email, and offline channels.Identify market trends, customer needs, and competitive landscape to refine messaging and positioning.Lead Generation & Campaigns:Plan and manage lead-generation campaigns across Google Ads, Facebook, LinkedIn, etc.Monitor funnel metrics (CPL, CAC, ROI) and optimize campaigns for performance.Content & Brand Marketing:Collaborate with content teams to create high-impact blogs, landing pages, email campaigns, and video content.Build brand credibility through webinars, success stories, influencer partnerships, and thought leadership.Product Marketing:Work with product and sales teams to understand features, benefits, and value propositions.Create go-to-market plans for new product launches or feature releases.Analytics & Reporting:Track key KPIs (conversion rates, engagement, retention) and provide regular reports.Use data to test hypotheses, iterate on campaigns, and inform decision-making.Team Collaboration:Coordinate with designers, developers, sales, and customer support for cohesive execution.Manage marketing interns or junior associates, if applicable.Requirements:Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA preferred).3–6 years of experience in digital or performance marketing, preferably in an Ed-Tech or SaaS environment.Proven success in managing multi-channel campaigns with measurable ROI.Experience with marketing tools such as Google Analytics, Meta Ads, HubSpot, Mailchimp, SEMrush, etc.Excellent communication and storytelling skills.Familiarity with user personas in K-12, higher education, test prep, or upskilling sectors is a plus.Preferred Skills:SEO/SEM and performance marketing expertise.Strong analytical mindset with knowledge of Excel, Looker Studio, or BI tools.Experience with marketing automation and CRM platforms.Passion for education and technology.What We Offer:Opportunity to grow with a mission-driven and innovation-focused company.Access to premium learning resources and continuous upskilling.Benefits:Annual leave (7.2 weeks)Workplace pension scheme.Company Sick Policy.Statutory maternity/paternity pays.Career development opportunitiesTraining and self-development opportunities.Gym membership discountsRetail discount schemesCinema discountsGrocery discountsCycle to workInvesting and savings opportunitiesFinancial wellbeing – personal debt advise.Financial wellbeing educationMy Mind Pal (mental fitness)