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For Companies At a Glance
- Tasks: Shape and deliver our customer communication strategy across various platforms.
- Company: Join a dynamic team focused on enhancing customer engagement and business growth.
- Benefits: Enjoy opportunities for remote work and collaboration with diverse teams.
- Why this job: Be part of a role that combines creativity and data to improve customer experiences.
- Qualifications: Experience in product management and familiarity with CRM tools like Twilio and Braze required.
- Other info: Engage with stakeholders and track progress using JIRA for effective project management.
The predicted salary is between 30000 - 42000 £ per year.
About the role:
As an Associate Product Manager – eCRM & Comms, you’ll play a key role in shaping and delivering our customer communication strategy. Working closely with Engineering, CRM, Marketing, and Customer Support teams, you’ll enhance our email, push notification, SMS, and in-app experiences to boost engagement and business growth.
Key Responsibilities
- Conduct market research to inform product strategy and customer needs.
- Analyse user behaviour to optimise our communication platforms and drive product improvements.
- Develop and implement business process models for eCRM & Comms, ensuring clear roadmaps and rollout plans.
- Work with engineering teams to create detailed Product Requirement Documentation for communication channels.
- Leverage Braze technology to support business teams and optimise communications.
- Implement and maintain post-transactional communication strategies using tools like SendGrid, Twilio, and Braze.
- Map all eCRM communication across digital and app channels to create a seamless customer experience.
- Identify opportunities for enhanced personalisation and lifecycle marketing within Braze.
- Manage CLM framework within eCRM, ensuring structured and standardised communications.
- Support app communication, including messaging centre enhancements and chat integration.
- Monitor and measure the performance of communication products, refining strategies based on data insights.
- Maintain Epics in JIRA, tracking objectives and tasks effectively.
- Engage stakeholders across the organisation to ensure alignment and clear communication of product strategies.
Key requirements:
- Relevant Experience:Proven background as a Product Manager or active involvement in product teams.
- Product Strategy:Hands-on experience with Product Discovery and developing iterative roadmaps that drive business objectives.
- Technical Proficiency:Strong technical aptitude, with a solid understanding of modern product development practices.
- CRM/Communications Tools (Preferred):Familiarity with platforms such as Twilio, SendGrid, Braze, or similar.
- Data Analysis:Expertise in using tools like Excel, SQL, and other analytical software to drive insights.
- User-Centric Approach:Demonstrated ability to balance effort, quality, and delivery while managing diverse stakeholder requirements.
- Performance Metrics:Skilled in defining and analyzing product metrics to measure and enhance product success.
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Associate Product Manager - Ecrm And Comms employer: Holland and Barrett
Contact Detail:
Holland and Barrett Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Product Manager - Ecrm And Comms
✨Tip Number 1
Familiarize yourself with the tools mentioned in the job description, like Braze, Twilio, and SendGrid. Having hands-on experience or even a basic understanding of these platforms will give you an edge during discussions with our team.
✨Tip Number 2
Conduct thorough market research on current trends in eCRM and communications. Being able to discuss recent developments and how they can be applied to enhance customer engagement will show your proactive approach.
✨Tip Number 3
Prepare to discuss your experience with product strategy and roadmaps. Be ready to share specific examples of how you've contributed to product discovery and iterative development in previous roles.
✨Tip Number 4
Brush up on your data analysis skills, especially with tools like Excel and SQL. Being able to demonstrate how you've used data to drive insights and improve product performance will be crucial in this role.
We think you need these skills to ace Associate Product Manager - Ecrm And Comms
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Associate Product Manager position. Understand the key responsibilities and requirements, especially around eCRM and communication strategies.
Highlight Relevant Experience: In your application, emphasize any previous experience you have as a Product Manager or in product teams. Be specific about your involvement in product strategy and how it aligns with the role.
Showcase Technical Proficiency: Mention your familiarity with CRM and communications tools like Twilio, SendGrid, and Braze. Provide examples of how you've used these tools to enhance customer communication or drive product improvements.
Data-Driven Insights: Demonstrate your ability to analyze user behavior and performance metrics. Include examples of how you've used data analysis tools like Excel or SQL to inform product decisions and optimize communication strategies.
How to prepare for a job interview at Holland and Barrett
✨Showcase Your Product Management Experience
Be prepared to discuss your previous roles as a Product Manager or your involvement in product teams. Highlight specific projects where you contributed to product strategy and development, especially those that involved eCRM and communication tools.
✨Demonstrate Technical Proficiency
Familiarize yourself with the technical aspects of the role, particularly with tools like Twilio, SendGrid, and Braze. Be ready to explain how you've used these platforms in past experiences to enhance customer communication.
✨Emphasize Data-Driven Decision Making
Prepare examples of how you've utilized data analysis tools like Excel and SQL to inform product decisions. Discuss how you measured the success of communication strategies and what metrics you focused on.
✨Engage Stakeholders Effectively
Illustrate your ability to work with diverse teams such as Engineering, Marketing, and Customer Support. Share experiences where you successfully aligned stakeholders around product strategies and ensured clear communication throughout the process.
