Licensing Sales Manager

Licensing Sales Manager

London Temporary 43200 - 72000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead licensing strategies and manage key accounts to drive growth.
  • Company: Join the iconic Walt Disney Company, a leader in entertainment and creativity.
  • Benefits: Enjoy 25 days annual leave, private medical insurance, and free park entry.
  • Why this job: Be part of a dynamic team that values creativity and collaboration while making an impact.
  • Qualifications: Experience in consumer products, strong relationship-building skills, and a degree or equivalent experience required.
  • Other info: This is a fixed-term contract based in Hammersmith, London, working 4 days a week.

The predicted salary is between 43200 - 72000 £ per year.

About The Role & Team

Plan and execute long term and fiscal year strategies. Be responsible for the commercial management of a series of our existing accounts. Evaluate licensee base and drive a rationalisation plan to ensure effective and focused business management and strategic planning to support growth across categories. Identify, pitch and secure new licensees that enhance the category growth in a substantial manner.

Relationships are key to the success of this role, both internally and externally. You will be required to actively manage and cultivate the engagement, partnership and joint business planning with each account, new and existing, in order to negotiate regional contracts and ultimately drive and deliver strategic growth in licensing sales on behalf of the EMEA business.

Apply creativity, commerciality and expertise in relevant category product development and utilise knowledge of digital, social and bricks and mortar marketing alongside key trends and consumer insight to develop and drive succinct strategies cross company and departmentally. Be agile in order to capitalise on the moment and identify new opportunities and target partners.

This role is a fixed-term contract, based out of our Hammersmith office in London, 4 days a week.

What You Will You Do

  • In conjunction with Senior Licensing Sales Manager/Licensing Sales Director, implement the long-term strategy for specific department in collaboration with relevant stakeholders
  • Using key trends as well as commercial and consumer insight, develop and drive succinct strategies cross company and departmentally whilst being agile to capitalise on the moment and identify new opportunities and target partners
  • Manage the annual operating plan and quarterly forecasting process, developing supplier (licensee) objectives and strategies, working with markets, consumer demo groups, category teams, franchise, marketing, product development and finance to drive growth
  • Actively manage and cultivate the relationship engagement, partnership and joint business planning with each EMEA account, new and existing
  • Execute contract negotiations for certain accounts and appropriately inform all key stakeholders (global, EMEA and local)
  • Work closely with the creative teams, and where required Global Interactive Experiences, on product development and the marketing teams to support the sale of the product as required by licensee/retailer
  • Communicate the International Labour Standards (ILS) process and be the conduit between the supplier and The Walt Disney Company (TWDC) ILS team as directed
  • Execute new business development pitches and develop research projects with a focus on identifying scalable opportunities
  • Coordinate and actively contribute in market meetings
  • Collaborate and develop strong relationships with Disney market teams providing information and regular strategy and franchise updates as well as understanding and satisfying local market needs and differences. Utilise these relationships to share best practise
  • Build relationships with the international DCP teams in order to share knowledge and best practices

Required Qualifications & Skills

  • Experience in toy background and managing day to day business independently.
  • Product development experience, to work alongside Disney Direct and our PD team.
  • Degree level education in a related field or equivalent work experience
  • Experience within consumer products business
  • Proven experience of building effective relationships, leading and managing change and collaboration across departments to achieve financial targets and joint goals
  • Proven experience of developing the performance of a team
  • Financial acumen – an ability to translate numbers into a working plan
  • Ability to analyse data, construct practical conclusions and implement recommendations to achieve business targets
  • An ability to be agile in order to capitalise on the moment and identify new opportunities and target partners
  • Resilient and nimble in an ever changing landscape
  • Computer literate including MS Word, Excel, PowerPoint and Keynote
  • Written and spoken English for business use, essential; other European languages, beneficial
  • A good eye for digital, social and brick and mortar marketing
  • Excellent commercial and strategic approaches to problem solving and innovation
  • Exceptional planning and organisation skills
  • Strong influencing skills with the ability to achieve buy-in at all levels
  • Forward thinking with the ability to take industry trends and translate them into something that drives growth for TWDC
  • Cultural sensitivity and an understanding of local markets across EMEA

The Perks

  • 25 days annual leave
  • Private medical insurance & dental care
  • Free Park Entry: the opportunity to enter any of our parks with your family and friends for free
  • Disney Discounts: entitled to discounts on designated Disney products, resort F&B and ticketing
  • Excellent parental and guardian leave
  • Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group – ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

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Contact Detail:

The Walt Disney Company (France) Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Licensing Sales Manager

✨Tip Number 1

Network with professionals in the licensing and consumer products industry. Attend relevant trade shows, conferences, or local meetups to connect with potential colleagues and partners. Building these relationships can give you insights into the role and may even lead to referrals.

✨Tip Number 2

Stay updated on the latest trends in the toy and licensing markets. Follow industry news, subscribe to relevant publications, and engage with thought leaders on social media. This knowledge will not only help you in interviews but also demonstrate your passion for the field.

✨Tip Number 3

Prepare to discuss specific examples of how you've successfully managed relationships and driven growth in previous roles. Use the STAR method (Situation, Task, Action, Result) to structure your responses, showcasing your ability to achieve results through collaboration and strategic planning.

✨Tip Number 4

Familiarise yourself with Disney's brand values and current initiatives. Understanding their approach to licensing and consumer products will allow you to align your strategies with their goals, making you a more attractive candidate for the Licensing Sales Manager position.

We think you need these skills to ace Licensing Sales Manager

Strategic Planning
Relationship Management
Commercial Acumen
Negotiation Skills
Product Development
Market Analysis
Data Analysis
Financial Forecasting
Agility in Business Development
Collaboration Across Departments
Consumer Insight Utilisation
Project Management
Excellent Communication Skills
Creativity in Marketing
Problem-Solving Skills
Cultural Sensitivity

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in licensing sales, product development, and relationship management. Use specific examples that demonstrate your ability to drive growth and manage accounts effectively.

Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the company. Discuss how your background in the toy industry and your skills in strategic planning align with the responsibilities of the Licensing Sales Manager position.

Showcase Your Achievements: Quantify your achievements in previous roles. For instance, mention any successful contract negotiations or growth metrics you have achieved. This will help illustrate your capability to deliver results.

Highlight Relationship Management Skills: Emphasise your experience in building and maintaining relationships with stakeholders. Provide examples of how you've successfully collaborated across departments to achieve common goals, as this is crucial for the role.

How to prepare for a job interview at The Walt Disney Company (France)

✨Showcase Your Relationship-Building Skills

Since relationships are key to this role, be prepared to discuss your experience in managing and cultivating partnerships. Share specific examples of how you've successfully engaged with clients or stakeholders in the past.

✨Demonstrate Financial Acumen

This position requires a strong understanding of financial targets. Be ready to explain how you've used data analysis to inform business decisions and drive growth in previous roles.

✨Highlight Your Agility and Creativity

The ability to be agile and identify new opportunities is crucial. Prepare to discuss instances where you've adapted strategies quickly in response to market changes or consumer trends.

✨Prepare for Contract Negotiation Scenarios

As you'll be executing contract negotiations, think about your negotiation experiences. Be ready to role-play or discuss your approach to securing beneficial agreements while maintaining strong relationships.

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