Marketing Manager (Paid Social)

Requirements

• The ideal candidate will have experience in performance marketing, paid media execution, and cross-channel campaign management, with a passion for delivering impactful results.
• Comfortable in a generalist marketing role, even if you come from a more specialist background.
• Very well organised and on-the-ball, with strong attention to detail and the ability to manage multiple projects simultaneously.
• Strong with numbers and analytical, with a performance mindset. Paid social and/or performance marketing experience is an advantage, but not essential.
• Proactive and entrepreneurial, able to spot and take advantage of opportunities to maximise the reach and impact of release marketing.
• Highly proactive, able to drive forward projects in a structured manner.
• Someone with strong communication and collaboration skills, effective at working with cross-functional teams.
• 4-5 years’ experience in either a generalist marketing or performance marketing role.
• Experience with campaign analysis, reporting, and performance optimisation.
• Background in a high-growth e-commerce environment.

What the job involves

• We are looking for a dynamic and results-driven Generalist Marketing Manager with a strong emphasis on Paid Social.
• This role will be instrumental in driving our marketing efforts, particularly in the execution of release marketing and paid social strategy.
• Each one of the 100+ products that we release every year has its own launch campaign, and this role will manage around half of them.
• Develop the marketing plan for each release, working with channel managers and Marketing Lead to tailor it to the needs of the specific release.
• Create a brief for content to populate the marketing plan, and work with Content Leads & Artist Managers on planning and timelines.
• Oversee execution of the plan, ensuring smooth coordination from kick-off to completion.
• Monitor and track campaign results, optimising performance based on demand levers.
• We track and report on the performance of our campaigns as they go, enabling us to react in real time. On the campaigns you manage, you’ll lead on this.
• Track and measure campaign performance, providing actionable insights for future improvements.
• Produce post-campaign reports, evaluating key metrics, engagement, and conversion.
• Share reports and recommendations to internal stakeholders to support data-driven decision-making for future campaign planning.
• Alongside generalist campaign management, this role will also manage our paid social activity.
• We’ll offer training in the channel, so while prior experience with paid social is an advantage, it is not essential — numeracy and a performance mindset are more critical.
• Manage execution of paid social campaigns for all releases, including ad set creation and performance optimisation.
• Set targets, manage budgets, and calculate ROI for paid social initiatives.
• Optimise creatives, copy, and audience targeting to improve conversion rates and lower conversion costs.
• Work with the content team to refine creatives for social media success.
• Collaborate with data teams to implement pixel events for accurate tracking and attribution.
• Act as the primary contact for Meta, troubleshooting ad performance or technical issues.

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