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For Companies At a Glance
- Tasks: Lead growth marketing strategies for B2B and individual learner acquisition.
- Company: Join Fox Legal Training, a pioneering platform transforming legal education for finance professionals.
- Benefits: Enjoy flexible working hours, competitive pay, and equity participation in a seed-stage startup.
- Why this job: Be part of a mission-driven team redefining legal training with innovative tools and a collaborative culture.
- Qualifications: 4-6+ years in B2B SaaS or education marketing; experience in funnel conversion and demand generation.
- Other info: Remote work preferred; embrace a learner-centric, ethical, and inclusive approach to growth.
The predicted salary is between 36000 - 60000 £ per year.
Location: Remote (UK/EU timezone preferred)
Contract: Full-time or 4-day week considered
Reports to: COO/Head of Growth
Start Date: As soon as possible
About Fox Legal Training (FLT)
FLT is a legal education platform redefining how financial professionals understand risk in leveraged finance. We deliver expert-led training and AI-enhanced tools to help lenders and lawyers close deals with clarity and confidence. We work with top-tier institutions including Bain Capital and Clearlake Capital. Our platform is evolving fast - combining modular pedagogy, enterprise onboarding, and a first-of-its-kind AI Covenant Tutor to drive understanding at scale.
The Role
We are hiring a Growth Marketing Lead to take ownership of both the prospect experience and individual learner acquisition. You’ll sit at the heart of FLT’s go-to-market engine, designing and executing strategies that:
- Convert engaged prospects into full enterprise licenses
- Scale individual subscriptions to facilitate enterprise introductions
What You'll Own
Prospect Experience (B2B)
- You will be responsible for managing and improving the entire B2B funnel - from first touch to close:
- Own messaging, sequencing, and engagement across email, landing pages and LinkedIn enterprise call
- Build sales enablement assets (e.g., fast follow packs, value decks, case studies)
- Ensure alignment across the website, webinars, live demos and pricing pathways
- Identify and run A/B tests on CTAs, copy, and page structure
- Work with research company to survey credit professionals to highlight the governance gap in the credit market
B2C Growth (Individuals)
- You will grow our base of individual learners - especially legal and credit professionals inside target firms:
- Develop multi-channel acquisition strategies (LinkedIn, partnerships, alumni networks, training firms)
- Optimise paid and organic campaigns for subscriptions and mini-certifications
- Identify and activate new acquisition channels (e.g. law schools, CFA societies, early-career lawyers)
- Track CAC and LTV, and test pricing or bundling options
- Collaborate on content strategy with our domain experts
You’ll Thrive in This Role If You:
- Have 4–6+ years' experience in B2B SaaS or education marketing
- Have owned funnel conversion or demand gen from end to end
- Know your way around email automation, CRM and landing page tools
- Are highly analytical but understand nuance and tone when it comes to legal/financial buyers
- Get things done: scrappy, commercial, creative and execution-driven
- Are excited to be part of a growing business, building new processes and pathways
Standout Candidates Will Also:
- Have experience marketing in legaltech, edtech, fintech or regulated sectors
- Understand what it means to sell compliance-driven or risk training to enterprise clients
- Have run paid search or paid social campaigns (LinkedIn/Meta)
- Can create landing pages, edit short videos, or write conversion-optimised copy
What We Offer
- Competitive compensation based on experience and scope
- Meaningful equity participation as part of our seed-stage leadership team
- High trust, high impact environment with strong founder access
- A chance to shape the GTM playbook for a first-of-its-kind legal training platform
- Flexible working hours and location
Cultivating Cultural Resonance:
At Fox Legal Training, we believe that impactful growth emerges when aligned with our core values of integrity, innovation, and community. As the Growth Marketing Lead, you will:
- Embrace a Learner-Centric Approach: We prioritize transformative educational experiences rooted in empathy and empowerment. Your strategies should reflect an understanding of the learner's journey, fostering meaningful connections with our diverse audience.
- Champion Collaborative Innovation: Creativity thrives in respectful collaboration. You’ll join a community where every voice matters, working alongside cross-functional teams to develop initiatives that honour our mission to redefine legal education.
- Uphold Ethical Excellence: In an industry where precision and ethics guide practice, your role involves crafting messages that remain authentic and transparent. We value honesty and seek someone who resonates with this commitment to integrity.
- Foster Inclusive Growth: We are dedicated to inclusivity, welcoming ideas and perspectives that enrich our offerings and those who learn with us. Your role will involve ensuring our efforts touch hearts and minds across varied backgrounds and experiences.
- Nurture a Culture of Learning: Every member of our team is a lifelong learner. We prioritize personal and professional growth within a supportive and dynamic environment, encouraging you to explore new horizons in marketing and beyond.
Join Us in Our Vision: As we grow, our cultural harmony remains our compass. You’ll play a pivotal role in co-creating an atmosphere where innovation, authenticity, and respect fuel our collective journey.
Applications to info@foxlegaltraining.com
Growth Marketing Lead employer: LinkedIn
Contact Detail:
LinkedIn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Lead
✨Tip Number 1
Familiarise yourself with the legal education landscape and the specific challenges faced by financial professionals. Understanding the nuances of this sector will help you tailor your approach and demonstrate your expertise during interviews.
✨Tip Number 2
Network with professionals in the legaltech and edtech industries, especially those who have experience in B2B SaaS marketing. Engaging with these individuals can provide valuable insights and potentially lead to referrals or recommendations.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of past campaigns where you successfully improved funnel conversion rates. Be ready to discuss the strategies you implemented and the results achieved.
✨Tip Number 4
Stay updated on the latest trends in digital marketing, particularly in email automation and CRM tools. Being knowledgeable about current technologies will not only impress your interviewers but also demonstrate your commitment to continuous learning.
We think you need these skills to ace Growth Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B SaaS or education marketing. Focus on your achievements in funnel conversion and demand generation, as these are key aspects of the Growth Marketing Lead role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for legal education and how your skills align with FLT's mission. Mention specific strategies you've implemented in previous roles that demonstrate your ability to drive growth and engagement.
Showcase Analytical Skills: Provide examples of how you've used data to inform marketing decisions. Discuss any A/B testing you've conducted and the results achieved, as this will resonate well with the analytical nature of the role.
Demonstrate Cultural Fit: Reflect on FLT's core values in your application. Share experiences that showcase your commitment to integrity, innovation, and inclusivity, and explain how you can contribute to a culture of learning within the team.
How to prepare for a job interview at LinkedIn
✨Understand the Company and Its Values
Before your interview, take some time to research Fox Legal Training and its core values. Familiarise yourself with their mission to redefine legal education and how they prioritise integrity, innovation, and community. This will help you align your answers with what they value.
✨Showcase Your B2B Marketing Experience
Since the role focuses on managing the B2B funnel, be prepared to discuss your previous experiences in B2B SaaS or education marketing. Highlight specific strategies you've implemented that led to successful conversions and how you can apply those learnings at FLT.
✨Demonstrate Analytical Skills
The position requires a strong analytical mindset. Be ready to share examples of how you've used data to inform your marketing strategies, such as tracking customer acquisition costs (CAC) and lifetime value (LTV). Discuss any A/B testing you've conducted and the outcomes.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving skills and creativity. Think about challenges you've faced in previous roles, particularly in marketing campaigns, and how you overcame them. This will showcase your ability to think on your feet and adapt to new situations.
