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- Tasks: Set up and maintain Google Analytics 4 and Google Tag Manager for tracking solutions.
- Company: Join a dynamic team focused on maximizing data-driven decisions in digital applications.
- Benefits: Enjoy flexible work options, collaborative culture, and opportunities for professional growth.
- Why this job: Be at the forefront of data analytics, impacting marketing strategies and user experiences.
- Qualifications: Proficiency in GA4, GTM, JavaScript, and strong analytical skills are essential.
- Other info: Experience with Adobe Analytics and server-side tagging is a plus.
The predicted salary is between 36000 - 60000 £ per year.
About the Role:
We are looking for a candidate who is proficient in developing solutions with Google Analytics, tracking user activity, and drawing insights from the information collected. The perfect candidate will have a wide-ranging proficiency in Google Analytics 4 (GA4), Google Tag Manager (GTM), as well as other tracking mechanisms.
Important Skills:
- Expertise in Google Analytics platforms
- Additional knowledge of Adobe analytics is preferred
- Technical proficiency with JavaScript and tag management systems
Key Responsibilities:
- Set up, maintain, and update Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Create advanced tracking solutions in GTM by writing custom JavaScript code.
- Create and manage tailor-made tracking systems for the company’s digital applications and websites.
- Configure event tracking, goal tracking, and conversion goal tracking.
- Establish and refine data layers to provide for greater tracking flexibility.
- Use Google Tag Assistant, GA Debugger, and other Chrome DevTools to troubleshoot and debug tracking issues.
- Collaborate with marketing, UX, and developers to ensure the maximization of data for the decisions made.
- Connect other services with GA4 like Google Advertisements, Facebook Pixel, BigQuery, and Looker Studio.
- Observe privacy regulations like GDPR, CCPA, and other regulations.
- Analyse data, compile reports, and make recommendations based on these insights
- Mapping Adobe Analytics variables and dimensions to their equivalent Google Analytics counterparts.
- Implementing data validation checks to ensure data accuracy during the migration process.
- Installing and configuring Google Analytics tracking codes on websites, replacing existing tracking codes if required.
- Customizing event tracking and user interactions to align with existing Analytics reporting needs.
- Creating new dashboards and reports in Google Analytics that mirror the key metrics previously monitored using any other tools like Adobe Analytics.
- Customizing visualizations and data filters to meet specific business requirements.
- Understanding of Analytics features, including tag management systems like Adobe Launch and Google Tag Manager.
- Working closely with marketing teams to understand their reporting needs and ensure a seamless transition to Google Analytics.
- Communicating with developers to implement necessary tracking code changes on websites.
Required Skills & Qualifications:
- Good experience in Google Analytics, Google Tag Manager, and tracking implementations.
- Knowledge of GA4 event; basic tracking and the configuration of GA4 properties.
- Hands-on experience with JavaScript, Regular Expressions(Regex), and data layer management.
- Experience with Google BigQuery, SQL, and data visualization tools.
- Must be familiar with debugging tools such as Google Tag Assistant, DataLayer Inspector, and Console Debugging.
- Knowledge of digital marketing channels (SEO, PPC, Social Media, etc.).Server-side tagging experience(a nice to have but not a must). Strong analytical and problem-solving capabilities.
Additiona desired Skills:
- Dashboarding and reporting skills using BI tools like Power BI/Tableau
- Intermediate data engineering skills to handle data transformations and ELT jobs
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Google Analytics Developer employer: Cognizant
Contact Detail:
Cognizant Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Google Analytics Developer
✨Tip Number 1
Familiarize yourself with the latest features of Google Analytics 4 and Google Tag Manager. Understanding the nuances of these tools will not only help you in interviews but also demonstrate your commitment to staying updated in this fast-evolving field.
✨Tip Number 2
Build a portfolio showcasing your previous work with Google Analytics and GTM. Include examples of custom tracking solutions you've implemented, as well as any dashboards or reports you've created. This tangible evidence of your skills can set you apart from other candidates.
✨Tip Number 3
Network with professionals in the analytics community. Join relevant online forums, attend webinars, or participate in local meetups. Engaging with others in the field can provide valuable insights and potentially lead to job referrals.
✨Tip Number 4
Stay informed about privacy regulations like GDPR and CCPA, as they are crucial in analytics roles. Being knowledgeable about these regulations will show potential employers that you understand the importance of compliance in data tracking and reporting.
We think you need these skills to ace Google Analytics Developer
Some tips for your application 🫡
Highlight Relevant Experience: Make sure to emphasize your experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM). Include specific examples of tracking solutions you've created and how they benefited previous projects.
Showcase Technical Skills: Detail your proficiency in JavaScript, Regular Expressions (Regex), and any experience with data layer management. Mention any debugging tools you are familiar with, such as Google Tag Assistant or DataLayer Inspector.
Demonstrate Analytical Abilities: Provide examples of how you've analyzed data and made recommendations based on insights. Highlight any experience with data visualization tools like Power BI or Tableau, as well as your understanding of digital marketing channels.
Tailor Your Application: Customize your application to reflect the specific requirements mentioned in the job description. Address how your skills align with their needs, particularly in areas like event tracking, goal tracking, and compliance with privacy regulations.
How to prepare for a job interview at Cognizant
✨Showcase Your Technical Skills
Be prepared to discuss your experience with Google Analytics 4 and Google Tag Manager in detail. Highlight specific projects where you implemented tracking solutions, and be ready to explain the JavaScript code you wrote for custom tracking.
✨Demonstrate Your Analytical Mindset
During the interview, emphasize your ability to analyze data and draw actionable insights. Share examples of how your analysis has influenced decision-making in previous roles, particularly in relation to marketing strategies.
✨Familiarize Yourself with Privacy Regulations
Since privacy regulations like GDPR and CCPA are crucial in this role, make sure you understand their implications on data tracking. Be ready to discuss how you ensure compliance in your tracking implementations.
✨Collaborative Approach
Highlight your experience working with cross-functional teams, such as marketing and UX. Discuss how you have collaborated with developers to implement tracking codes and how you ensure that reporting needs are met effectively.
