Account Director

Reporting Into Business Director

Reports –

Responsibilities

• As a customer engagement agency, understanding the end customer is critical, meaning you will need a strong eye for creative as well as a fundamental appreciation for how data and insight can help.

• A naturally strong leader, you inspire your colleagues and clients when talking about creative and data. You take the complex and make it simple for clients by building a compelling narrative

• You have exceptionally high standards for yourself and your team with relentless attention to detail ensuring you consistently deliver efficiently, profitably and right first time (demonstrating a good feel for the agency business)

• Responsible for ensuring you and your team delivers all projects on time, to budget whilst maintaining client satisfaction through ‘brilliant basics’ (briefs, proposals, timing plans, estimates, status meetings, daily stand ups and resourcing)

• Highly adept at developing creative briefs as well as technical requirements (data or development briefs) in order to bring a solution to reality.

• The Account Director needs to be seen by the client and the agency as both authoritative and knowledgeable of the clients’ business, strategy and market sector.

• Acts as an escalation point on all workload priorities as and when needed – both internally and with your clients

• Responsible for owning and developing key (senior) client relationships.

• The Account Director contributes to and is responsible for delivering towards the Client Development Plan and therefore are ultimately accountable for the profitability, growth and direction of the business under their control.

• Equally comfortable working on strategic initiatives as well as day to day delivery of BAU.

• Highly numerate: as the P&L owner for your accounts forecasting and budget control ultimately ladders up to you, Key Helia behaviours

We take pride

• We care more about:

Our clients’ businesses

The work we make

The people we make it with

• We set the bar high in everything we do:

We take personal responsibility for the quality of everything that goes out the door. How it is presented, how it is sold, and how it is crafted. We are proud of everything we make and value the support of others to get the work from good to great.

• We are ambassadors for helia:

in the presence of others, whoever they are, we exude our values and behaviours. We make sure nobody is unclear about what we stand for and why.

We’re constantly curious

• We ask the right questions:

To ensure we start every job with the right knowledge

to improve every job through past experiences

to drive better business outcomes for your brand

• We value continuous learning:

Dedicating time to get to know our clients’ worlds, our industry, and more importantly, our own personal development.

We are customers of our clients.

We share what we learn with our teams

We get stuck into new techniques and technologies that can improve our working day and the work we make.

We value the importance of learning from our mistakes.

• We make meaningful connections:

We take the time to get to know our clients as human beings, who they are, how they like to work and what matters to them

To ensure we understand the measures of success and how to make a difference to our client’s business

We never settle

• We are driven

We drive projects forward and go the extra mile all with a smile on our faces.

• We are determined

We have a positive, can-do attitude to any challenge we face.

We don’t accept ‘impossible’ we find ways to say yes.

• We are restless

We don’t accept received wisdom or the status quo

We are confident to challenge appropriately, to get to better business outcomes

• We are ambitious

• Operate as a Strategic leader

• Demonstrates a solid understanding of the Agency’s strategy, vision and commercial position and can confidently articulate this. Understands what skill sets and products are available within the wider group that could benefit client development and drive agency growth

• An in-depth understanding and knowledge of the clients’ business and market sector, responsible for identifying opportunities for growth

• Holds strong and trusted relationships with key (senior) clients

• Accomplished at working in partnership with planning, creatives, developers and operational data marketeers.

• Be an engaging and persuasive presenter, able to take ideas and make them come alive in presentations. Taking the lead in client presentations.

• Proactively keeps abreast of client sector and the wider marketing trade by signing up to industry publications, alerts, seeking out opportunities to attend relevant conference, etc.

• Is prepared to invest time in understanding the client’s data, systems and platforms that impact customer engagement activities

• Can confidently analyse campaign and programme results and present recommendations for improvements, testing opportunities to enhance performance/learning of customer engagement.

• A passion for marketing and engaging customers

• Leadership and a sense of ownership, controlled and measured in your approach

• A track record of building and maintaining strong client relationships

• Team player

• A broad experience of working across multiple sectors and multiple clients, demonstrating success across these equally

• A successful people manager with a proven track record of growing and developing their team