Digital Communications Executive

We are seeking a creative and results-driven Digital Communications Executive to lead their brand’s presence across social media channels, website, internal/external comms and events. This role is B2B focused, developing and managing the brand comms and its online influence/presence, across social and digital platforms – delivering engaging and impactful marketing that resonates within the industry, and drives positive sentiment, fame and growth. This role will be reporting directly into the Group CEO, with a dotted line into strategy and management teams., Content Creation and Management:

• Develop and execute compelling marketing materials that prioritize engaging, platform-native content.

• Create, schedule, and publish high-quality content across key platforms, including Instagram, TikTok, LinkedIn, Twitter, YouTube, and more.

• Write captivating captions, collaborate on visual content, and maintain consistency with the brand’s voice across all platforms.

• Partner with in-house or external creators and influencers to produce authentic, engaging collaborations that resonate with target audiences.

• Develop and maintain a content calendar for both pre-planned and reactive communications.

• Tailor content strategies to each platform’s unique algorithms and audience expectations, ensuring optimal engagement.

Community Engagement:

• Actively manage and grow online communities by responding to comments, messages, and discussions in a timely and brand-appropriate manner.

• Monitor and engage with social media conversations around the brand and industry, sharing relevant insights with the wider team.

• Track and analyse competitor activity in the creator economy

Analytics, Insights and Reporting:

• Analyse social media performance metrics, providing actionable insights and regular reports to key stakeholders.

• Identify trends and insights to optimise content, enhancing ROI from social-first marketing efforts.

• Set and track KPIs to measure campaign performance and assess alignment with business objectives.

Collaboration and Cross-functional Support:

• Collaborate closely with wider management teams, ensuring alignment with broader marketing campaigns and business goals

• Partner with SEO specialists to amplify successful organic campaigns through targeted promotional strategies.

• Proven experience in social media marketing, ideally in a social-first or content-centric role.

• Strong understanding of social platforms and trends, including emerging channels

• Excellent copywriting and content creation skills, with a portfolio showcasing previous campaigns.

• Ability to think creatively and strategically, balancing both brand and audience needs.

• Proficiency with social media management tools

• Strong analytical skills and experience using analytics tools (e.g., Google Analytics, native platform insights).

• Knowledge of influencer marketing and content collaboration processes.

• Exceptional organizational and project management skills.

• Unlimited holiday

• Access to flexible working conditions

• Private medical after 12 months’ service

• Life Insurance

• Enhanced Family leave

• 24/7 Employee Assistance Programme

• Cycle to Work Scheme

• Menopause Benefit

• Workplace Nursery Scheme