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For Companies At a Glance
- Tasks: Lead product marketing initiatives and drive growth through innovative strategies.
- Company: Join SiteMinder, a leader in hotel commerce technology, revolutionizing guest bookings since 2006.
- Benefits: Enjoy hybrid work, mental health initiatives, paid time off for birthdays, study, and volunteering.
- Why this job: Be part of a diverse team that values your unique contributions and fosters innovation.
- Qualifications: Experience in product marketing or SaaS, strong communication skills, and a passion for technology.
- Other info: This is a maternity cover role with a 12-month contract.
The predicted salary is between 36000 - 60000 £ per year.
At SiteMinder we believe the individual contributions of our employees are what drive our success. That’s why we hire and encourage diverse teams that include and respect a variety of voices, identities, backgrounds, experiences and perspectives. Our diverse and inclusive culture enables our employees to bring their unique selves to work and be proud of doing so. It’s in our differences that we will keep revolutionising the way for our customers. We are better together!
What We Do…
We’re people who love technology but know that hoteliers just want things to be simple. So since 2006 we’ve been constantly innovating our world-leading hotel commerce platform to help accommodation owners find and book more guests online – quickly and simply.
We’ve helped everyone from boutique hotels to big chains, enabling travellers to book igloos, cabins, castles, holiday parks, campsites, pubs, resorts, Airbnbs, and everything in between.
And today, we’re the world’s leading open hotel commerce platform, supporting 44,500 hotels in 150 countries – with over 100 million reservations processed by SiteMinder’s technology every year.
About the Product Marketing Manager role…
As a Product Marketing Manager you will be integral to driving the growth of the system and responsible for the go-to-market (GTM) activities for new and existing product features and solutions across APAC, EMEA, and AMERS.
Your focus, in close collaboration with the Product, Marketing and Enablement functions, will be to improve product usage and feature uptake. You’ll assist in equipping our marketing and customer-facing teams with messaging, positioning, market insights and GTM strategies.
You’ll lead and manage product launches, where you also own the core messaging, positioning and work closely with enablement, customer communication and marketing resources to develop innovative marketing programs that drive demand and optimise buying and user journeys.
You are a natural leader that can bring together resources across multiple functions to work towards a common goal. Attention to detail and an eye for quality, strong writing and presentation skills, and the ability to grasp and translate complex and technical capabilities into clear customer benefits, is crucial.
What you\’ll do…
- Develop the core value proposition, messaging pillars and GTM strategies to support product releases across the SiteMinder product portfolio.
- Own product positioning and messaging that differentiates SiteMinder in the market and support the development of assets like brochures, videos and web content in collaboration with the wider marketing function.
- Conduct research and competitor analysis when necessary to assist with product positioning and messaging.
- Lead the launch of new products and releases and manage the cross-functional implementation of the plan.
- Work closely with sales enablement to help communicate the product value proposition to internal teams and help develop tools that support the selling and onboarding process.
- Work in conjunction with content and design leads to complete comprehensive user interface reviews.
What you have…
- Product marketing or marketing experience (SaaS and eCommerce strongly preferred).
- Very strong written and spoken communication skills in English with proven experience presenting to stakeholders.
- The ability to understand complex concepts and articulate them into easy to understand customer-focused storylines and pitches to increase engagement and understanding.
- Experience of working with and managing multiple resources and senior stakeholders.
- Self-driven and highly structured – able to motivate stakeholders and get buy-in to initiatives you’re directing.
- Thrives in an environment where you juggle multiple projects and initiatives at the same time.
- Willingness and flexibility to work across timezones to ensure optimum collaboration with global teams.
- Hospitality technology experience is preferred but not essential.
- You are curious, open to change and development and have a high learning agility.
Please note, this is a maternity cover role with a 12-month contract.
Our Perks & Benefits…
- Hybrid working model (3 days per week in the office) in Hammersmith, London.
- Mental health and well-being initiatives.
- Referral bonus for bringing in new talent.
- Paid birthday, study and volunteering days off every year.
- Fun quarterly social and team events.
- Employee Resource Groups (ERG) to help you connect and get involved.
Does this job sound like you? If yes, we\’d love for you to be part of our team! Please send a copy of your resume and our Talent Acquisition team will be in touch.
When you apply, please tell us the pronouns you use and any adjustments you may need during the interview process. We encourage people from underrepresented groups to apply.
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Product Marketing Manager London • Temporary • Product Marketing employer: SiteMinder
Contact Detail:
SiteMinder Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager London • Temporary • Product Marketing
✨Tip Number 1
Familiarize yourself with SiteMinder's product offerings and their unique value propositions. Understanding the technology and how it simplifies hotel management will help you articulate your insights during discussions.
✨Tip Number 2
Network with current or former employees of SiteMinder to gain insider knowledge about the company culture and expectations for the Product Marketing Manager role. This can provide you with valuable context that can set you apart.
✨Tip Number 3
Prepare to discuss your experience with SaaS and eCommerce marketing strategies, as well as any relevant projects where you've successfully led product launches. Highlighting these experiences will demonstrate your fit for the role.
✨Tip Number 4
Showcase your ability to work across time zones and manage multiple projects simultaneously. Providing examples of how you've successfully collaborated with global teams will illustrate your adaptability and organizational skills.
We think you need these skills to ace Product Marketing Manager London • Temporary • Product Marketing
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Product Marketing Manager position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your Resume: Customize your resume to highlight relevant product marketing or SaaS experience. Use specific examples that demonstrate your strong written and spoken communication skills, as well as your ability to manage multiple projects.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of SiteMinder's mission and values. Emphasize your ability to translate complex concepts into customer-focused messaging and your experience in leading product launches.
Showcase Your Communication Skills: Since strong communication is crucial for this role, ensure that your application materials are well-written and free of errors. Consider including a brief example of a successful presentation or project where you effectively communicated with stakeholders.
How to prepare for a job interview at SiteMinder
✨Understand the Product and Market
Before your interview, make sure to familiarize yourself with SiteMinder's product offerings and the hotel commerce market. Being able to discuss how the company's solutions stand out will show your genuine interest and understanding of their business.
✨Showcase Your Communication Skills
As a Product Marketing Manager, strong communication is key. Prepare to demonstrate your ability to articulate complex concepts clearly. You might be asked to present a product pitch, so practice explaining technical features in a customer-friendly way.
✨Highlight Your Collaborative Experience
This role requires working across multiple functions. Be ready to share examples of how you've successfully collaborated with different teams in the past. Emphasize your leadership skills and how you motivate others towards a common goal.
✨Prepare for Behavioral Questions
Expect questions that assess your problem-solving abilities and adaptability. Think of scenarios where you've had to juggle multiple projects or adapt to changes quickly. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
