Head of CRM

Job Description Permanent, Full-time (37.5 hours, Monday to Friday) Hybrid working with 3 days in the office, 2 days working from home. About us Mortgage Advice Bureau (MAB) PLC is the UK’s leading mortgage network. We’re experts in Mortgage and Protection advice, with over 200 awards and counting. We’re proud of our reputation in the industry and of our people, who continue to be the heart of MAB’s success. About the role MAB are passionate about supporting customers through the mortgage cycle and are investing in digital to enable this in a unique, scalable way. Having recently introduced digital tools to capture customers earlier in research phase through the Salesforce Cloud to nurture customers, our strategic focus is to support customers to be ‘mortgage ready’ and guide them throughout the purchase journey, building a value-add, long-lasting relationship. The Head of CRM is instrumental in driving leads, nurturing customer relationships and creating meaningful connections that foster loyalty and growth. This isn’t just about managing tools; it’s about understanding our customers, unlocking insights, and driving personalised engagement that resonates with each and every customer. Key Responsibilities Develop and de…