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For Companies At a Glance
- Tasks: Analyse customer journeys and optimise online performance using GA4.
- Company: Join a leading global health & beauty retailer with a strong digital presence.
- Benefits: Enjoy hybrid working, competitive salary, and bonus opportunities.
- Why this job: Be part of a digitally innovative team impacting customer experiences.
- Qualifications: Strong GA4 experience and proficiency in data visualisation tools required.
- Other info: Work collaboratively across teams and stay ahead of digital trends.
The predicted salary is between 36000 - 54000 £ per year.
Location: Hybrid (3 days WFH, 2 days in London office)
Salary: £45,000 + on-target bonus
Sponsorship: Not available
The Company
Join a leading global health & beauty retailer with a strong presence across Asia and Europe. Operating a large network of stores and digital platforms, the business owns several major subsidiary brands and is focused on driving innovation across its digital channels.
The Role
As a Digital Analyst, you will play a key role in optimising the online customer journey through in-depth analysis using GA4. Reporting to the Customer Digital Analytics Lead, you will work cross-functionally to provide insights that support decision-making and improve digital performance across multiple business units. This role is ideal for someone who is technically strong, commercially aware, and confident working with a wide range of stakeholders.
Key Responsibilities
- Analyse the customer journey and website performance across key KPIs (sales, transactions, engagement).
- Lead GA4 audits, implementations, and reporting – becoming the subject matter expert within the team.
- Build and maintain dashboards using Power BI, Tableau, or Looker.
- Support A/B testing initiatives and provide actionable recommendations to enhance the digital experience.
- Collaborate with internal teams to present findings and influence strategy.
- Stay informed on digital and retail trends, customer behaviour, and market dynamics.
Required Skills & Experience
- Strong GA4 experience – implementation, auditing, and analysis.
- Proficiency in data visualisation tools such as Power BI, Tableau, or Looker.
- Solid understanding of A/B testing and using data to optimise performance.
- SQL experience, within BigQuery.
- Strong stakeholder management skills – confident communicator who can explain complex data clearly.
- Commercially minded with a curiosity for eCommerce and customer behaviour.
- Experience in the retail or eCommerce sector.
- Exposure to app analytics and omnichannel customer data.
What’s on Offer
- Base salary up to £45,000 + bonus
- Hybrid working (3 days from home)
- Work with a global, digitally forward business
Digital Analyst employer: Harnham
Contact Detail:
Harnham Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Analyst
✨Tip Number 1
Familiarise yourself with GA4 and its features. Since this role requires strong GA4 experience, consider taking online courses or tutorials to deepen your understanding and showcase your skills during the interview.
✨Tip Number 2
Brush up on your data visualisation skills. Get comfortable using tools like Power BI, Tableau, or Looker, as being able to create compelling dashboards will be crucial in this role. You might even want to prepare a sample dashboard to discuss in your interview.
✨Tip Number 3
Stay updated on the latest trends in digital analytics and eCommerce. Being knowledgeable about current market dynamics and customer behaviour will help you engage in meaningful conversations with stakeholders and demonstrate your commercial awareness.
✨Tip Number 4
Practice explaining complex data insights in simple terms. As a Digital Analyst, you'll need to communicate findings effectively to various stakeholders, so honing your communication skills will be key to influencing strategy and decision-making.
We think you need these skills to ace Digital Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with GA4, data visualisation tools like Power BI or Tableau, and any relevant A/B testing projects. Use specific examples to demonstrate your skills in analysing customer journeys and website performance.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention how your background in digital analytics aligns with their needs, particularly your experience in stakeholder management and your understanding of eCommerce trends.
Showcase Relevant Projects: If you have worked on specific projects that involved GA4 audits or data visualisation, include these in your application. Describe your role, the challenges faced, and the outcomes achieved to illustrate your capabilities.
Highlight Soft Skills: Since the role requires strong communication skills, emphasise your ability to explain complex data clearly. Provide examples of how you've successfully collaborated with teams or influenced strategy through your insights.
How to prepare for a job interview at Harnham
✨Showcase Your GA4 Expertise
Make sure to highlight your experience with Google Analytics 4 during the interview. Be prepared to discuss specific projects where you've implemented or audited GA4, and how your insights led to improved digital performance.
✨Demonstrate Data Visualisation Skills
Familiarise yourself with the data visualisation tools mentioned in the job description, such as Power BI, Tableau, or Looker. Bring examples of dashboards you've created and be ready to explain how they helped inform business decisions.
✨Prepare for Stakeholder Management Questions
Since strong stakeholder management skills are crucial for this role, think of examples where you've successfully communicated complex data to non-technical stakeholders. Practice explaining your thought process clearly and concisely.
✨Stay Updated on Digital Trends
Research current trends in digital analytics, eCommerce, and customer behaviour. Being able to discuss recent developments or case studies will show your passion for the industry and your proactive approach to staying informed.
